Beauty and personal care · Metro area · Alabama
Nail salons in the Auburn-Opelika, AL metro area
Competitor counts, household spending and official business counts for nail salons in the Auburn-Opelika, AL metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #174 of 387 scored metro areas
#3 of 12 scored metro areas based in Alabama
- Listings
- 39
- 16 chain locations (41%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $63.8M
- On personal care products and services · $832 a household
- Spending per listing
- $1.6M
- 2% below the U.S.
- Listings per 10k households
- 5.1
- 15% below the U.S.
- Population, 2025
- 208,013
- +7.1% since 2020
See the nail salons around any address in the Auburn-Opelika metro area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Auburn-Opelika metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Auburn-Opelika metro area spend about $63.8M a year on personal care products and services, or $832 per household, 17% below the U.S. average. That works out to $1.6M per salon, 2% below the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 39 nail salons on map listings in the Auburn-Opelika metro area as of September 2026. 16 of them (41%) are chain locations, against 27% across the U.S. Per 10,000 households, that is 5.1, 15% below the U.S. rate of 6.0.
Official counts show 8 businesses with payroll classed as nail salons in the Auburn-Opelika metro area in 2023. That is one for every 9,584 households, against one for every 3,754 across the U.S. Official counts list 247 one-person businesses without payroll.
Population estimates put the population change in the Auburn-Opelika metro area from 2020 to 2025 at +7.1%, faster than the U.S. (+3.1%). The Auburn-Opelika metro area scores 52 (upper middle) on the Groundwork market score for nail salons, ranking #174 of 387 scored metro areas and #3 of 12 scored metro areas based in Alabama.
How the Auburn-Opelika metro area compares
The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Auburn-Opelika metro area | Alabama | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.1 | 6.1 | 6.0 |
| Spending per listing | $1.6M | $1.4M | $1.7M |
| Households per official establishment | 9,584 | 6,887 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +55.9% | +23.2% |
| Population growth, 2020–2025 | +7.1% | +3.2% | +3.1% |
| Spending per household on personal care products and services | $832 | $839 | $1,005 |
| Median household income | $63,649 | $63,999 | $80,734 |
| Groundwork market score | 52 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8
- Employees, 2023
- 12
- Annual payroll, 2023
- $366K
- One-person businesses, 2023
- 247Businesses with no payroll
- Map listings, September 2026
- 3916 chain locations
- Listings at the U.S. rate for this spending
- 38The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in the Auburn-Opelika metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Auburn-Opelika metro area
- Population, 2025 estimate
- 208,013+7.1% since 2020
- Households
- 76,673
- Median age
- 37.1
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.9
- Land area
- 1,216 sq. mi.
- People per square mile
- 164
- Median household income
- $63,649
- Average household income
- $87,657
- Median home value
- $247,500
- Jobs located here
- 69,655
- Daytime population
- 195,094Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Auburn-Opelika metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Auburn-Opelika metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Alabama
Every Alabama market ranked →The highest-scoring metro areas in Alabama for nail salons, numbered among those based in Alabama, with the Auburn-Opelika metro area marked.
Top metro areas in Alabama
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Decatur, AL | 59 | 27 | 4.3 | $2M | +2.5% | #110 of 387 |
| 2Huntsville, AL | 59 | 138 | 6.7 | $1.4M | +12.5% | #113 of 387 |
| 3Auburn-Opelika, AL | 52 | 39 | 5.1 | $1.6M | +7.1% | #174 of 387 |
| 4Tuscaloosa, AL | 47 | 48 | 4.5 | $1.8M | +2.9% | #220 of 387 |
| 5Florence-Muscle Shoals, AL | 44 | 37 | 5.8 | $1.4M | +3.5% | #249 of 387 |
| 6Daphne-Fairhope-Foley, AL | 41 | 74 | 7.5 | $1.2M | +14.8% | #282 of 387 |
| 7Birmingham, AL | 37 | 309 | 6.6 | $1.3M | +1.4% | #326 of 387 |
| 8Gadsden, AL | 29 | 26 | 6.6 | $1.1M | +0.4% | #362 of 387 |
| 9Montgomery, AL | 24 | 108 | 7.1 | $1.2M | +0.9% | #368 of 387 |
| 10Dothan, AL | 22 | 44 | 7.2 | $1.1M | +3.4% | #373 of 387 |
Other business types in the Auburn-Opelika metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas72
- Hair salons69
- Barbershops61
- Nail salons52
- Spas and skin care72
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Auburn-Opelika, AL metro area?
As of September 2026, map listings count 39 nail salons in the Auburn-Opelika metro area. 16 of them (41%) are chain locations. The listings count nail salons. Official counts show 8 businesses with payroll classed as nail salons in 2023. Official counts also show 247 one-person businesses without payroll.
How much do households in the Auburn-Opelika, AL metro area spend on personal care products and services?
About $63.8M a year, or $832 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 39 nail salons on map listings, it comes to $1.6M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 76,673 households in the Auburn-Opelika metro area and national spending patterns by income.
How does the Auburn-Opelika, AL metro area compare with the U.S. for nail salons?
The Auburn-Opelika metro area has 5.1 nail salons per 10,000 households, 15% below the U.S. rate of 6.0. Spending per salon is $1.6M, 2% below the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, the Auburn-Opelika metro area would have about 38, against 39 on map listings. There is one business with payroll in the industry for every 9,584 households, against one for every 3,754 across the U.S.
How fast is the Auburn-Opelika, AL metro area growing?
Population estimates put the Auburn-Opelika metro area at 208,013 people in 2025, up 7.1% since 2020, faster than the U.S. (+3.1%). It has 76,673 households. Median household income in the Auburn-Opelika metro area is $63,649, 21% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Auburn-Opelika metro area scores 52 for nail salons (upper middle), #174 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Auburn-Opelika metro area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Auburn-Opelika metro area
Screening a site or an acquisition in the Auburn-Opelika metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Auburn-Opelika metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.