Groundwork

County profile · Alabama

Macon County, AL market data

How Macon County compares with other counties for 56 business types: competitors, household spending, official counts and growth.

Population, 2025
18,132
−6.8% since 2020
Households
7,237
Median household income
$43,707
+31.0% vs. 2015–2019, before inflation
Median home value
$102,000
Jobs located here
4,711
Highest market score
59
Auto repair and car care, #764 of 2,401 scored counties

A site report maps the competitors on map listings around any address in Macon County by name and distance, and the households and spending within reach. Or open the report at the center of Macon County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Macon County has an estimated 18,132 people and 7,237 households. Population estimates put the population change in Macon County from 2020 to 2025 at −6.8%, against +3.1% for the U.S. Median household income in Macon County is $43,707, 46% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.0%, before inflation.

Relative to the U.S., household spending in Macon County runs highest on vehicle insurance (an index of 119, where 100 is the U.S. average) and lowest on memberships, classes and admissions (48).

Of the business types scored in Macon County, auto repair and car care businesses (59), medical and dental practices (58) and restaurants and cafes (50) have the highest Groundwork market scores. For auto repair and car care businesses, that ranks #764 of 2,401 scored counties.

Macon County is part of the Auburn-Opelika metro area. Against the U.S., map listings per household run highest for gas stations (3.4 times the U.S. rate) and lowest for medical and dental practices (76% below the U.S. rate).

All 56 business types in Macon County

Highest Groundwork market score first. Each score compares Macon County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Macon County, AL, highest Groundwork market score first, with its rank among counties, listings, listings per 10,000 households, spending per listing and official establishments
Business typeScoreRank among countiesListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Auto repair and car care59#764 of 2,4011419.3$422K1575
Doctors, dentists and clinics58#810 of 2,3941520.7$432K2833
Restaurants and cafes50#1,168 of 2,4054562.2$468K12618
Salons, barbers and spas47#1,304 of 2,385811.1$635K299Under 3
Clothing, shoes and laundry45#1,287 of 2,21056.9$2.2M251Under 3
Auto repair shops44#1,458 of 2,378912.4$657K148Under 3
Sit-down restaurants25#2,189 of 2,4052940.1$726K109Under 3
Grocery stores24#1,792 of 2,07068.3$6.2M673
Convenience stores24#1,942 of 2,26179.7$5.3M683
Grocery and convenience stores21#2,190 of 2,4021622.1$2.3M696
Fast food and sandwich shops17#2,097 of 2,222912.4$2.3M7716
Gas stations13#2,313 of 2,3582737.3$735K3112
Clothing and shoe storesNot scoredNot scored45.5$2.8M217Under 3
Hair salonsNot scoredNot scored45.5$1.3M295Under 3
Pet businessesNot scoredNot scored45.5$1.2M141Under 3
Real estateNot scoredNot scored45.5Index only526Under 3
Real estate agents and brokersNot scoredNot scored45.5Index only418Under 3
Dentists and orthodontistsNot scoredNot scored34.1$2.2M220Under 3
Funeral homesNot scoredNot scored34.1$380K56Under 3
GymsNot scoredNot scored34.1$1.1M87Under 3
Gyms, studios and classesNot scoredNot scored34.1$1.1M170Under 3
Lawn, cleaning and pest controlNot scoredNot scored34.1$2.9M171Under 3
Primary care and pediatricsNot scoredNot scored34.1$2.2M1213
Child care and preschoolsNot scoredNot scored22.8$1.1MToo few3
Insurance agenciesNot scoredNot scored22.8$8.4MToo fewUnder 3
Landscaping and lawn careNot scoredNot scored22.8$4.3MToo fewUnder 3
Spas and skin careNot scoredNot scored22.8$2.5MToo fewUnder 3
VeterinariansNot scoredNot scored22.8$2.5MToo fewUnder 3
BarbershopsNot scoredNot scored11.4$5.1MToo fewUnder 3
Car washes and detailingNot scoredNot scored11.4$5.9MToo fewUnder 3
Coffee shops and cafesNot scoredNot scored11.4$21.1MToo fewUnder 3
Dry cleanersNot scoredNot scored11.4$11MToo fewUnder 3
House cleaningNot scoredNot scored11.4$8.6MToo fewUnder 3
Nail salonsNot scoredNot scored11.4$5.1MToo fewUnder 3
Optometrists and eye careNot scoredNot scored11.4$6.5MToo fewUnder 3
Pet storesNot scoredNot scored11.4$5MToo fewUnder 3
Physical therapyNot scoredNot scored11.4$6.5MToo fewUnder 3
Tire shopsNot scoredNot scored11.4$5.9MToo fewUnder 3
Bakeries and dessert shopsNot scoredNot scored00.0None listedNone listedUnder 3
ChiropractorsNot scoredNot scored00.0None listedNone listedUnder 3
Collision repair and body shopsNot scoredNot scored00.0None listedNone listedUnder 3
ElectriciansNot scoredNot scored00.0None listedNone listedUnder 3
Home inspectorsNot scoredNot scored00.0None listedNone listedUnder 3
Home repair tradesNot scoredNot scored00.0None listedNone listedUnder 3
HVAC and plumbingNot scoredNot scored00.0None listedNone listedUnder 3
LaundromatsNot scoredNot scored00.0None listedNone listedUnder 3
Martial arts and dance studiosNot scoredNot scored00.0None listedNone listedUnder 3
Mortgage brokers and lendersNot scoredNot scored00.0None listedNone listedUnder 3
Oil change and quick lubeNot scoredNot scored00.0None listedNone listedUnder 3
Pest controlNot scoredNot scored00.0None listedNone listedUnder 3
Pet grooming and boardingNot scoredNot scored00.0None listedNone listedUnder 3
PizzaNot scoredNot scored00.0None listedNone listed16
Property managementNot scoredNot scored00.0None listedNone listedUnder 3
Roofing and guttersNot scoredNot scored00.0None listedNone listedUnder 3
Urgent care and walk-in clinicsNot scoredNot scored00.0None listedNone listedUnder 3
Yoga, Pilates and fitness studiosNot scoredNot scored00.0None listedNone listedUnder 3

Household spending in Macon County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Macon County, AL by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$5.9M$81785
Gasoline and other fuels$19.8M$2,742106
Food away from home$21.1M$2,90971
Groceries$37.4M$5,16282
Personal care products and services$5.1M$70270
Child care and other personal services$2.2M$31053
Memberships, classes and admissions$3.4M$46848
Medical and dental services$6.5M$89570
Pets$5M$68475
Clothing, shoes and related services$11M$1,52474
Vehicle insurance$16.9M$2,330119
Home repairs, maintenance and insurance$16.4M$2,27275
Lawn care, cleaning and other household services$8.6M$1,18984
Rent and homeowner costs$91.1M$12,59276

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in Macon County

Population, 2025 estimate
18,132−6.8% since 2020
Households
7,237
Median age
40.8
Homes lived in by their owners
62%
Vehicles per household
1.8
Land area
609 sq. mi.
People per square mile
31
Median household income
$43,707+31.0% vs. 2015–2019, before inflation
Average household income
$63,220
Median home value
$102,000
Jobs located here
4,711
Daytime population
15,475Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Macon County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of Macon County. Signed out, you see a blurred preview; on an account, each report is one action.

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Macon County is part of the Auburn-Opelika, AL metro area.

Questions

How fast is Macon County, AL growing?

Population estimates put Macon County at 18,132 people in 2025, down 6.8% since 2020, against +3.1% for the U.S. It has 7,237 households. Median household income rose 31.0% from the 2015–2019 survey, before inflation.

How much do households in Macon County, AL spend?

Households in Macon County spend about $91.1M a year on rent and homeowner costs, $37.4M on groceries and $21.1M on food away from home. Set against the U.S., households in Macon County spend the most on vehicle insurance (an index of 119, where 100 is the U.S. average) and the least on memberships, classes and admissions (48).

Which business types have the highest market scores in Macon County, AL?

The highest Groundwork market scores in Macon County are for auto repair and car care businesses (59), medical and dental practices (58) and restaurants and cafes (50). Macon County ranks #764 of 2,401 scored counties for auto repair and car care businesses.

How does Macon County, AL compare with the U.S.?

The median household income in Macon County is $43,707 a year, 46% below the U.S. median of $80,734. The population fell 6.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $102,000, against $332,700 for the U.S. For its number of households, Macon County has the most map listings, relative to the U.S., for gas stations (3.4 times the U.S. rate) and the fewest for medical and dental practices (76% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 12 of the 56 business types have a score in Macon County, each ranked against other counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Macon County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

All markets in Alabama · Every U.S. market · How we measure

Screening a site or an acquisition in Macon County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Macon County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.