County profile · Wisconsin
St. Croix County, WI market data
How St. Croix County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 98,276
- +4.7% since 2020
- Households
- 37,511
- Median household income
- $103,046
- +21.6% vs. 2015–2019, before inflation
- Median home value
- $377,700
- Jobs located here
- 37,396
- Highest market score
- 91
- Barbershops, #8 of 1,356 scored counties
A site report maps the competitors on map listings around any address in St. Croix County by name and distance, and the households and spending within reach. Or open the report at the center of St. Croix County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
St. Croix County has an estimated 98,276 people and 37,511 households. Population estimates put the population change in St. Croix County from 2020 to 2025 at +4.7%, faster than the U.S. (+3.1%). Median household income in St. Croix County is $103,046, 28% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.6%, before inflation.
Relative to the U.S., household spending in St. Croix County runs highest on vehicle maintenance and repairs (an index of 137, where 100 is the U.S. average) and lowest on child care and other personal services (95).
Of the business types scored in St. Croix County, barbershops (91), tire shops (91) and primary care and pediatric clinics (91) have the highest Groundwork market scores. For barbershops, that ranks #8 of 1,356 scored counties.
St. Croix County is part of the Minneapolis-St. Paul-Bloomington metro area. Against the U.S., map listings per household run highest for chiropractors (2.6 times the U.S. rate) and lowest for clothing and shoe stores (64% below the U.S. rate).
All 56 business types in St. Croix County
Highest Groundwork market score first. Each score compares St. Croix County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Barbershops | 91 | #8 of 1,356 | 6 | 1.6 | $7.3M | 386 | Under 3 |
| Primary care and pediatrics | 91 | #9 of 1,656 | 13 | 3.5 | $4.7M | 267 | 20 |
| Tire shops | 91 | #9 of 1,530 | 9 | 2.4 | $5.5M | 219 | 4 |
| Clothing and shoe stores | 91 | #19 of 2,087 | 22 | 5.9 | $4M | 311 | 7 |
| Clothing, shoes and laundry | 90 | #20 of 2,210 | 40 | 10.7 | $2.2M | 247 | 7 |
| Grocery stores | 87 | #81 of 2,070 | 17 | 4.5 | $14.8M | 159 | 11 |
| Pizza | 85 | #39 of 2,090 | 24 | 6.4 | $7.3M | 143 | 56 |
| Fast food and sandwich shops | 82 | #99 of 2,222 | 43 | 11.5 | $4.1M | 133 | 56 |
| Grocery and convenience stores | 79 | #213 of 2,402 | 83 | 22.1 | $3M | 89 | 12 |
| Property management | 77 | #58 of 910 | 7 | 1.9 | Index only | 154 | 5 |
| Bakeries and dessert shops | 75 | #162 of 1,889 | 25 | 6.7 | $7M | 168 | 24 |
| Laundromats | 74 | #116 of 785 | 6 | 1.6 | $14.5M | 116 | Under 3 |
| Physical therapy | 74 | #157 of 1,422 | 20 | 5.3 | $3.1M | 128 | 13 |
| Restaurants and cafes | 73 | #316 of 2,405 | 355 | 94.6 | $491K | 132 | 156 |
| Sit-down restaurants | 71 | #340 of 2,405 | 167 | 44.5 | $1M | 157 | 78 |
| Optometrists and eye care | 70 | #200 of 1,302 | 16 | 4.3 | $3.9M | 123 | 8 |
| Car washes and detailing | 70 | #230 of 1,451 | 14 | 3.7 | $3.5M | 140 | 10 |
| Convenience stores | 69 | #473 of 2,261 | 43 | 11.5 | $5.9M | 74 | Under 3 |
| Nail salons | 68 | #188 of 1,328 | 16 | 4.3 | $2.7M | 163 | 12 |
| Child care and preschools | 67 | #342 of 1,611 | 21 | 5.6 | $987K | 99 | 20 |
| Dentists and orthodontists | 67 | #358 of 1,886 | 44 | 11.7 | $1.4M | 143 | 31 |
| Doctors, dentists and clinics | 67 | #459 of 2,394 | 257 | 68.5 | $240K | 157 | 101 |
| Auto repair and car care | 67 | #461 of 2,401 | 151 | 40.3 | $326K | 121 | 74 |
| Gas stations | 67 | #489 of 2,358 | 48 | 12.8 | $2.5M | 105 | 50 |
| Mortgage brokers and lenders | 65 | #173 of 887 | 11 | 2.9 | Index only | 139 | 5 |
| Pet stores | 63 | #277 of 974 | 10 | 2.7 | $3.9M | 85 | 3 |
| Coffee shops and cafes | 62 | #551 of 2,063 | 48 | 12.8 | $3.6M | 98 | 20 |
| Funeral homes | 61 | #460 of 1,472 | 8 | 2.1 | $618K | 91 | 4 |
| Auto repair shops | 60 | #732 of 2,378 | 102 | 27.2 | $483K | 109 | 57 |
| HVAC and plumbing | 59 | #546 of 1,707 | 30 | 8.0 | $4M | 83 | 33 |
| Martial arts and dance studios | 56 | #499 of 1,334 | 23 | 6.1 | $2M | 97 | 16 |
| Salons, barbers and spas | 56 | #848 of 2,385 | 170 | 45.3 | $257K | 121 | 51 |
| Hair salons | 56 | #891 of 2,339 | 103 | 27.5 | $424K | 99 | 25 |
| Yoga, Pilates and fitness studios | 55 | #279 of 777 | 10 | 2.7 | $4.5M | 110 | 19 |
| Electricians | 55 | #480 of 1,160 | 12 | 3.2 | $9.9M | 82 | 35 |
| Collision repair and body shops | 54 | #581 of 1,327 | 20 | 5.3 | $2.5M | 80 | 13 |
| Veterinarians | 54 | #644 of 1,485 | 18 | 4.8 | $2.1M | 79 | 17 |
| Spas and skin care | 54 | #739 of 1,769 | 44 | 11.7 | $992K | 113 | 12 |
| Gyms | 54 | #769 of 1,792 | 39 | 10.4 | $1.2M | 88 | 19 |
| Gyms, studios and classes | 52 | #962 of 2,088 | 72 | 19.2 | $623K | 94 | 35 |
| Pet businesses | 49 | #1,159 of 2,200 | 61 | 16.3 | $633K | 72 | 35 |
| Home repair trades | 48 | #1,153 of 2,057 | 65 | 17.3 | $1.8M | 75 | 78 |
| Insurance agencies | 48 | #1,183 of 2,272 | 50 | 13.3 | $1.4M | 115 | 42 |
| Roofing and gutters | 45 | #713 of 1,177 | 23 | 6.1 | $5.2M | 61 | 10 |
| Pet grooming and boarding | 45 | #847 of 1,461 | 25 | 6.7 | $1.5M | 61 | 15 |
| Real estate | 45 | #1,359 of 2,229 | 132 | 35.2 | Index only | 105 | 69 |
| Lawn, cleaning and pest control | 43 | #1,143 of 1,771 | 44 | 11.7 | $1.2M | 73 | 80 |
| Real estate agents and brokers | 42 | #1,482 of 2,176 | 111 | 29.6 | Index only | 99 | 50 |
| Chiropractors | 38 | #1,085 of 1,490 | 52 | 13.9 | $1.2M | 50 | 29 |
| Landscaping and lawn care | 37 | #1,108 of 1,493 | 39 | 10.4 | $1.4M | 47 | 52 |
| Dry cleaners | Not scored | Not scored | 3 | 0.8 | $29M | 185 | Under 3 |
| Home inspectors | Not scored | Not scored | 3 | 0.8 | Index only | 76 | 3 |
| House cleaning | Not scored | Not scored | 3 | 0.8 | $17.9M | 280 | 25 |
| Pest control | Not scored | Not scored | 2 | 0.5 | $26.8M | Too few | 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.3 | $49.3M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.3 | $61.7M | Too few | Under 3 |
Household spending in St. Croix County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $49.3M | $1,313 | 137 |
| Gasoline and other fuels | $120.3M | $3,207 | 124 |
| Food away from home | $174.4M | $4,649 | 114 |
| Groceries | $251.7M | $6,709 | 106 |
| Personal care products and services | $43.7M | $1,164 | 116 |
| Child care and other personal services | $20.7M | $553 | 95 |
| Memberships, classes and admissions | $44.9M | $1,196 | 122 |
| Medical and dental services | $61.7M | $1,645 | 128 |
| Pets | $38.6M | $1,029 | 113 |
| Clothing, shoes and related services | $87M | $2,320 | 113 |
| Vehicle insurance | $72.2M | $1,924 | 98 |
| Home repairs, maintenance and insurance | $118.7M | $3,164 | 105 |
| Lawn care, cleaning and other household services | $53.7M | $1,431 | 101 |
| Rent and homeowner costs | $597.8M | $15,937 | 96 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in St. Croix County
- Population, 2025 estimate
- 98,276+4.7% since 2020
- Households
- 37,511
- Median age
- 40.9
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.2
- Land area
- 722 sq. mi.
- People per square mile
- 133
- Median household income
- $103,046+21.6% vs. 2015–2019, before inflation
- Average household income
- $126,955
- Median home value
- $377,700
- Jobs located here
- 37,396
- Daytime population
- 80,378Residents who don’t work, plus everyone whose job is here
Looking at a specific site in St. Croix County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of St. Croix County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Wisconsin 8
- Pierce County, WI42,584 people
- Polk County, WI45,555 people
- Dunn County, WI45,527 people
- Pepin County, WI7,431 people
- Barron County, WI46,797 people
- Eau Claire County, WI107,116 people
- Burnett County, WI16,916 people
- Buffalo County, WI13,393 people
Questions
How fast is St. Croix County, WI growing?
Population estimates put St. Croix County at 98,276 people in 2025, up 4.7% since 2020, faster than the U.S. (+3.1%). It has 37,511 households. Median household income rose 21.6% from the 2015–2019 survey, before inflation.
How much do households in St. Croix County, WI spend?
Households in St. Croix County spend about $597.8M a year on rent and homeowner costs, $251.7M on groceries and $174.4M on food away from home. Set against the U.S., households in St. Croix County spend the most on vehicle maintenance and repairs (an index of 137, where 100 is the U.S. average) and the least on child care and other personal services (95).
Which business types have the highest market scores in St. Croix County, WI?
The highest Groundwork market scores in St. Croix County are for barbershops (91), tire shops (91) and primary care and pediatric clinics (91). St. Croix County ranks #8 of 1,356 scored counties for barbershops.
How does St. Croix County, WI compare with the U.S.?
The median household income in St. Croix County is $103,046 a year, 28% above the U.S. median of $80,734. The population rose 4.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $377,700, against $332,700 for the U.S. For its number of households, St. Croix County has the most map listings, relative to the U.S., for chiropractors (2.6 times the U.S. rate) and the fewest for clothing and shoe stores (64% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 50 of the 56 business types have a score in St. Croix County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in St. Croix County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in St. Croix County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of St. Croix County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.