County profile · Wisconsin
Barron County, WI market data
Population, household spending and competition for 56 business types in Barron County, each scored against other counties.
- Population, 2025
- 46,484
- −0.5% since 2020
- Households
- 19,955
- Median household income
- $65,933
- +25.1% vs. 2015–2019, before inflation
- Median home value
- $216,600
- Jobs located here
- 20,886
- Highest market score
- 73
- Car washes and detailing, #153 of 1,451 scored counties
A site report maps the competitors on map listings around any address in Barron County by name and distance, and the households and spending within reach. Or open the report at the center of Barron County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 46,484 people live in Barron County, in 19,955 households. Population estimates put the population change in Barron County from 2020 to 2025 at −0.5%, against +3.1% for the U.S. The median household income in Barron County is $65,933 a year, 18% below the U.S. median of $80,734. That rose 25.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Barron County spend the most on vehicle maintenance and repairs (an index of 120, where 100 is the U.S. average) and the least on child care and other personal services (60).
The highest Groundwork market scores in Barron County are for car washes and detailers (73), primary care and pediatric clinics (69) and dentists and orthodontists (63). Barron County ranks #153 of 1,451 scored counties for car washes and detailers.
Barron County is part of the Rice Lake area. For its number of households, Barron County has the most map listings, relative to the U.S., for landscaping and lawn care companies (88% above the U.S. rate) and the fewest for real estate agents and brokers (49% below the U.S. rate).
All 56 business types in Barron County
Highest Groundwork market score first. Each score compares Barron County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Car washes and detailing | 73 | #153 of 1,451 | 5 | 2.5 | $4.6M | 182 | Under 3 |
| Primary care and pediatrics | 69 | #273 of 1,656 | 9 | 4.5 | $2.9M | 165 | 16 |
| Dentists and orthodontists | 63 | #458 of 1,886 | 15 | 7.5 | $1.8M | 179 | 13 |
| Pizza | 57 | #748 of 2,090 | 14 | 7.0 | $5.1M | 100 | 29 |
| Barbershops | 55 | #559 of 1,356 | 7 | 3.5 | $2.6M | 139 | Under 3 |
| Doctors, dentists and clinics | 51 | #1,118 of 2,394 | 107 | 53.6 | $247K | 162 | 62 |
| Physical therapy | 49 | #730 of 1,422 | 9 | 4.5 | $2.9M | 122 | 10 |
| Real estate agents and brokers | 47 | #1,208 of 2,176 | 31 | 15.5 | Index only | 157 | 10 |
| Gyms, studios and classes | 47 | #1,225 of 2,088 | 28 | 14.0 | $548K | 83 | 5 |
| Nail salons | 46 | #800 of 1,328 | 10 | 5.0 | $1.8M | 110 | 4 |
| Real estate | 46 | #1,272 of 2,229 | 40 | 20.0 | Index only | 153 | 15 |
| Tire shops | 45 | #901 of 1,530 | 9 | 4.5 | $2.5M | 101 | 8 |
| Clothing and shoe stores | 44 | #1,254 of 2,087 | 28 | 14.0 | $1.3M | 103 | 11 |
| Optometrists and eye care | 43 | #834 of 1,302 | 8 | 4.0 | $3.3M | 105 | 6 |
| Martial arts and dance studios | 43 | #859 of 1,334 | 8 | 4.0 | $1.9M | 95 | Under 3 |
| Fast food and sandwich shops | 43 | #1,416 of 2,222 | 32 | 16.0 | $2.2M | 73 | 29 |
| Funeral homes | 42 | #920 of 1,472 | 8 | 4.0 | $420K | 62 | 7 |
| Clothing, shoes and laundry | 40 | #1,509 of 2,210 | 41 | 20.5 | $890K | 101 | 14 |
| Bakeries and dessert shops | 39 | #1,317 of 1,889 | 17 | 8.5 | $4.2M | 101 | 13 |
| Coffee shops and cafes | 39 | #1,441 of 2,063 | 24 | 12.0 | $3M | 80 | 9 |
| Gas stations | 39 | #1,625 of 2,358 | 33 | 16.5 | $1.8M | 74 | 30 |
| Gyms | 38 | #1,306 of 1,792 | 18 | 9.0 | $853K | 66 | 5 |
| Spas and skin care | 37 | #1,365 of 1,769 | 24 | 12.0 | $766K | 87 | 4 |
| Convenience stores | 37 | #1,590 of 2,261 | 24 | 12.0 | $4.8M | 61 | Under 3 |
| Pet businesses | 35 | #1,724 of 2,200 | 29 | 14.5 | $530K | 60 | 10 |
| Sit-down restaurants | 35 | #1,824 of 2,405 | 104 | 52.1 | $685K | 103 | 44 |
| Restaurants and cafes | 33 | #1,918 of 2,405 | 227 | 113.8 | $314K | 85 | 83 |
| Hair salons | 33 | #1,956 of 2,339 | 66 | 33.1 | $278K | 65 | 9 |
| Collision repair and body shops | 32 | #1,064 of 1,327 | 10 | 5.0 | $2.3M | 74 | 11 |
| Child care and preschools | 32 | #1,298 of 1,611 | 12 | 6.0 | $575K | 57 | 10 |
| Salons, barbers and spas | 32 | #2,073 of 2,385 | 109 | 54.6 | $169K | 79 | 17 |
| Grocery and convenience stores | 31 | #1,932 of 2,402 | 65 | 32.6 | $1.8M | 52 | 14 |
| Auto repair and car care | 31 | #1,999 of 2,401 | 108 | 54.1 | $212K | 79 | 46 |
| Auto repair shops | 30 | #2,025 of 2,378 | 68 | 34.1 | $336K | 76 | 34 |
| HVAC and plumbing | 28 | #1,523 of 1,707 | 16 | 8.0 | $3.2M | 67 | 19 |
| Grocery stores | 27 | #1,720 of 2,070 | 19 | 9.5 | $6.1M | 65 | 14 |
| Chiropractors | 25 | #1,364 of 1,490 | 17 | 8.5 | $1.6M | 65 | 17 |
| Insurance agencies | 24 | #1,975 of 2,272 | 35 | 17.5 | $1M | 81 | 26 |
| Electricians | 23 | #1,067 of 1,160 | 7 | 3.5 | $7.3M | 61 | 18 |
| Home repair trades | 20 | #1,999 of 2,057 | 33 | 16.5 | $1.5M | 64 | 46 |
| Veterinarians | 18 | #1,400 of 1,485 | 12 | 6.0 | $1.3M | 47 | 10 |
| House cleaning | 17 | #834 of 847 | 6 | 3.0 | $3.8M | 60 | 14 |
| Landscaping and lawn care | 17 | #1,464 of 1,493 | 18 | 9.0 | $1.3M | 44 | 22 |
| Lawn, cleaning and pest control | 17 | #1,755 of 1,771 | 24 | 12.0 | $959K | 57 | 36 |
| Laundromats | 16 | #739 of 785 | 8 | 4.0 | $4.6M | 36 | Under 3 |
| Roofing and gutters | 16 | #1,137 of 1,177 | 10 | 5.0 | $5.1M | 60 | 9 |
| Home inspectors | Not scored | Not scored | 4 | 2.0 | Index only | 25 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 2.0 | Index only | 170 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 2.0 | $3.8M | 151 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 1.5 | $5.1M | 113 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.0 | $18.2M | Too few | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.0 | $7.7M | Too few | 5 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.5 | $22.9M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Barron County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $22.9M | $1,146 | 120 |
| Gasoline and other fuels | $58.6M | $2,936 | 113 |
| Food away from home | $71.2M | $3,569 | 88 |
| Groceries | $115.2M | $5,771 | 91 |
| Personal care products and services | $18.4M | $921 | 92 |
| Child care and other personal services | $6.9M | $346 | 60 |
| Memberships, classes and admissions | $15.3M | $769 | 78 |
| Medical and dental services | $26.4M | $1,323 | 103 |
| Pets | $15.4M | $770 | 85 |
| Clothing, shoes and related services | $36.5M | $1,828 | 89 |
| Vehicle insurance | $35.7M | $1,790 | 91 |
| Home repairs, maintenance and insurance | $50.9M | $2,552 | 85 |
| Lawn care, cleaning and other household services | $23M | $1,154 | 82 |
| Rent and homeowner costs | $265M | $13,280 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Barron County
- Population, 2025 estimate
- 46,484−0.5% since 2020
- Households
- 19,955
- Median age
- 45.8
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 863 sq. mi.
- People per square mile
- 54
- Median household income
- $65,933+25.1% vs. 2015–2019, before inflation
- Average household income
- $87,099
- Median home value
- $216,600
- Jobs located here
- 20,886
- Daytime population
- 44,130Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Barron County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Barron County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Wisconsin 8
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- Polk County, WI45,555 people
- Rusk County, WI14,179 people
- Dunn County, WI45,527 people
- Chippewa County, WI66,799 people
- Burnett County, WI16,916 people
- Sawyer County, WI18,476 people
- St. Croix County, WI96,033 people
Questions
How fast is Barron County, WI growing?
Population estimates put Barron County at 46,484 people in 2025, down 0.5% since 2020, against +3.1% for the U.S. It has 19,955 households. Against the 2015–2019 survey, median household income rose 25.1%, before inflation.
How much do households in Barron County, WI spend?
Households in Barron County spend about $265M a year on rent and homeowner costs, $115.2M on groceries and $71.2M on food away from home. Relative to the U.S., household spending in Barron County runs highest on vehicle maintenance and repairs (an index of 120, where 100 is the U.S. average) and lowest on child care and other personal services (60).
Which business types have the highest market scores in Barron County, WI?
Of the business types scored in Barron County, car washes and detailers (73), primary care and pediatric clinics (69) and dentists and orthodontists (63) have the highest Groundwork market scores. For car washes and detailers, that ranks #153 of 1,451 scored counties.
How does Barron County, WI compare with the U.S.?
Median household income in Barron County is $65,933, 18% below the U.S. median of $80,734. The population fell 0.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $216,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for landscaping and lawn care companies (88% above the U.S. rate) and lowest for real estate agents and brokers (49% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 46 of the 56 business types have a score in Barron County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Barron County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Barron County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Barron County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.