County profile · Wisconsin
Burnett County, WI market data
How Burnett County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 17,223
- +3.9% since 2020
- Households
- 7,188
- Median household income
- $62,819
- +19.3% vs. 2015–2019, before inflation
- Median home value
- $231,300
- Jobs located here
- 5,205
- Highest market score
- 86
- Doctors, dentists and clinics, #26 of 2,394 scored counties
A site report maps the competitors on map listings around any address in Burnett County by name and distance, and the households and spending within reach. Or open the report at the center of Burnett County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Burnett County has an estimated 17,223 people and 7,188 households. Between 2020 and 2025, the population of Burnett County grew 3.9%, faster than the U.S. (+3.1%). Median household income in Burnett County is $62,819, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.3%, before inflation.
Relative to the U.S., household spending in Burnett County runs highest on vehicle maintenance and repairs (an index of 120, where 100 is the U.S. average) and lowest on child care and other personal services (61).
Of the business types scored in Burnett County, medical and dental practices (86); dentists and orthodontists (80); and salons, barbers and spas (76) have the highest Groundwork market scores. For medical and dental practices, that ranks #26 of 2,394 scored counties.
Against the U.S., map listings per household run highest for convenience stores (2.1 times the U.S. rate) and lowest for medical and dental practices (67% below the U.S. rate).
All 56 business types in Burnett County
Highest Groundwork market score first. Each score compares Burnett County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 86 | #26 of 2,394 | 20 | 27.8 | $467K | 306 | 3 |
| Dentists and orthodontists | 80 | #75 of 1,886 | 5 | 7.0 | $1.9M | 190 | 3 |
| Salons, barbers and spas | 76 | #134 of 2,385 | 15 | 20.9 | $435K | 204 | Under 3 |
| Hair salons | 74 | #177 of 2,339 | 10 | 13.9 | $652K | 152 | Under 3 |
| Clothing, shoes and laundry | 74 | #263 of 2,210 | 7 | 9.7 | $1.9M | 212 | Under 3 |
| Auto repair and car care | 73 | #268 of 2,401 | 22 | 30.6 | $376K | 140 | 11 |
| Clothing and shoe stores | 73 | #286 of 2,087 | 5 | 7.0 | $2.6M | 206 | Under 3 |
| Fast food and sandwich shops | 71 | #340 of 2,222 | 8 | 11.1 | $3.2M | 104 | 6 |
| Gyms, studios and classes | 68 | #318 of 2,088 | 7 | 9.7 | $785K | 119 | Under 3 |
| Pizza | 66 | #465 of 2,090 | 6 | 8.3 | $4.2M | 83 | 6 |
| Auto repair shops | 63 | #599 of 2,378 | 14 | 19.5 | $591K | 133 | 11 |
| Gyms | 54 | #771 of 1,792 | 5 | 7.0 | $1.1M | 84 | Under 3 |
| Gas stations | 49 | #1,235 of 2,358 | 13 | 18.1 | $1.6M | 68 | 9 |
| Lawn, cleaning and pest control | 48 | #936 of 1,771 | 6 | 8.3 | $1.4M | 81 | 7 |
| Bakeries and dessert shops | 47 | #1,034 of 1,889 | 6 | 8.3 | $4.2M | 102 | 5 |
| Grocery stores | 44 | #1,240 of 2,070 | 7 | 9.7 | $5.9M | 63 | 3 |
| Insurance agencies | 44 | #1,340 of 2,272 | 14 | 19.5 | $917K | 73 | 5 |
| Grocery and convenience stores | 44 | #1,463 of 2,402 | 24 | 33.4 | $1.7M | 50 | 4 |
| Pet businesses | 42 | #1,455 of 2,200 | 12 | 16.7 | $456K | 52 | 3 |
| Home repair trades | 38 | #1,576 of 2,057 | 10 | 13.9 | $1.8M | 74 | 12 |
| Convenience stores | 37 | #1,603 of 2,261 | 12 | 16.7 | $3.4M | 43 | Under 3 |
| Real estate | 37 | #1,788 of 2,229 | 19 | 26.4 | Index only | 115 | 11 |
| Coffee shops and cafes | 31 | #1,729 of 2,063 | 15 | 20.9 | $1.7M | 46 | 5 |
| HVAC and plumbing | 28 | #1,535 of 1,707 | 8 | 11.1 | $2.2M | 47 | 7 |
| Real estate agents and brokers | 28 | #2,076 of 2,176 | 18 | 25.0 | Index only | 96 | 11 |
| Restaurants and cafes | 28 | #2,115 of 2,405 | 118 | 164.2 | $215K | 58 | 39 |
| Sit-down restaurants | 28 | #2,130 of 2,405 | 54 | 75.1 | $470K | 71 | 28 |
| Veterinarians | 25 | #1,318 of 1,485 | 7 | 9.7 | $781K | 29 | 3 |
| Child care and preschools | Not scored | Not scored | 4 | 5.6 | $641K | 64 | 4 |
| Funeral homes | Not scored | Not scored | 4 | 5.6 | $373K | 55 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 5.6 | $2M | 70 | 7 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 5.6 | $1.4M | 54 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 2.8 | $4.1M | Too few | 4 |
| Electricians | Not scored | Not scored | 2 | 2.8 | $9M | Too few | 5 |
| Laundromats | Not scored | Not scored | 2 | 2.8 | $6.5M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 2.8 | $2.7M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 2.8 | $4.1M | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 2 | 2.8 | $3.3M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 2.8 | $4.1M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 1.4 | $8.3M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 1 | 1.4 | $9.3M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 1.4 | $6.5M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.4 | $9.3M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 1.4 | $9.3M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 1 | 1.4 | $9.3M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.4 | Index only | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Burnett County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $8.3M | $1,150 | 120 |
| Gasoline and other fuels | $21.2M | $2,948 | 114 |
| Food away from home | $25.4M | $3,534 | 87 |
| Groceries | $41M | $5,706 | 90 |
| Personal care products and services | $6.5M | $907 | 90 |
| Child care and other personal services | $2.6M | $357 | 61 |
| Memberships, classes and admissions | $5.5M | $765 | 78 |
| Medical and dental services | $9.3M | $1,300 | 101 |
| Pets | $5.5M | $761 | 84 |
| Clothing, shoes and related services | $13.1M | $1,818 | 88 |
| Vehicle insurance | $12.8M | $1,785 | 91 |
| Home repairs, maintenance and insurance | $17.9M | $2,490 | 83 |
| Lawn care, cleaning and other household services | $8.2M | $1,137 | 80 |
| Rent and homeowner costs | $94.2M | $13,111 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Burnett County
- Population, 2025 estimate
- 17,223+3.9% since 2020
- Households
- 7,188
- Median age
- 54.7
- Homes lived in by their owners
- 86%
- Vehicles per household
- 2.0
- Land area
- 822 sq. mi.
- People per square mile
- 21
- Median household income
- $62,819+19.3% vs. 2015–2019, before inflation
- Average household income
- $84,457
- Median home value
- $231,300
- Jobs located here
- 5,205
- Daytime population
- 15,506Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Burnett County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Burnett County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Wisconsin 8
- Washburn County, WI16,854 people
- Polk County, WI45,555 people
- Barron County, WI46,797 people
- Sawyer County, WI18,476 people
- St. Croix County, WI96,033 people
- Douglas County, WI44,229 people
- Rusk County, WI14,179 people
- Dunn County, WI45,527 people
Questions
How fast is Burnett County, WI growing?
Population estimates put Burnett County at 17,223 people in 2025, up 3.9% since 2020, faster than the U.S. (+3.1%). It has 7,188 households. Median household income rose 19.3% from the 2015–2019 survey, before inflation.
How much do households in Burnett County, WI spend?
Households in Burnett County spend about $94.2M a year on rent and homeowner costs, $41M on groceries and $25.4M on food away from home. Set against the U.S., households in Burnett County spend the most on vehicle maintenance and repairs (an index of 120, where 100 is the U.S. average) and the least on child care and other personal services (61).
Which business types have the highest market scores in Burnett County, WI?
The highest Groundwork market scores in Burnett County are for medical and dental practices (86); dentists and orthodontists (80); and salons, barbers and spas (76). Burnett County ranks #26 of 2,394 scored counties for medical and dental practices.
How does Burnett County, WI compare with the U.S.?
The median household income in Burnett County is $62,819 a year, 22% below the U.S. median of $80,734. The population rose 3.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $231,300, against $332,700 for the U.S. For its number of households, Burnett County has the most map listings, relative to the U.S., for convenience stores (2.1 times the U.S. rate) and the fewest for medical and dental practices (67% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 28 of the 56 business types have a score in Burnett County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Burnett County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Burnett County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Burnett County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.