County profile · Wisconsin
Pepin County, WI market data
How Pepin County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 7,513
- +2.2% since 2020
- Households
- 3,046
- Median household income
- $75,256
- Median home value
- $214,800
- Jobs located here
- 2,371
- Market scores
- Not scored
- Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
A site report maps the competitors on map listings around any address in Pepin County by name and distance, and the households and spending within reach. Or open the report at the center of Pepin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Pepin County has an estimated 7,513 people and 3,046 households. Between 2020 and 2025, the population of Pepin County grew 2.2%, slower than the U.S. (+3.1%). Median household income in Pepin County is $75,256, 7% below the U.S. median of $80,734.
Relative to the U.S., household spending in Pepin County runs highest on vehicle maintenance and repairs (an index of 131, where 100 is the U.S. average) and lowest on child care and other personal services (64).
Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
Against the U.S., map listings per household run highest for grocery and convenience stores (2.6 times the U.S. rate) and lowest for medical and dental practices (46% below the U.S. rate).
All 56 business types in Pepin County
Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|
| Restaurants and cafes | 50 | 164.1 | $230K | 62 | 19 |
| Sit-down restaurants | 24 | 78.8 | $479K | 72 | 13 |
| Grocery and convenience stores | 15 | 49.2 | $1.2M | 36 | 3 |
| Auto repair and car care | 14 | 46.0 | $273K | 102 | 6 |
| Doctors, dentists and clinics | 14 | 46.0 | $298K | 195 | 6 |
| Real estate | 10 | 32.8 | Index only | 97 | Under 3 |
| Real estate agents and brokers | 10 | 32.8 | Index only | 77 | Under 3 |
| Auto repair shops | 8 | 26.3 | $477K | 107 | 5 |
| Salons, barbers and spas | 8 | 26.3 | $369K | 174 | Under 3 |
| Hair salons | 7 | 23.0 | $422K | 98 | Under 3 |
| Coffee shops and cafes | 6 | 19.7 | $1.9M | 52 | Under 3 |
| Convenience stores | 6 | 19.7 | $3M | 39 | Under 3 |
| Gas stations | 6 | 19.7 | $1.6M | 68 | 6 |
| Home repair trades | 6 | 19.7 | $1.3M | 55 | 9 |
| Insurance agencies | 6 | 19.7 | $987K | 79 | 7 |
| Bakeries and dessert shops | 5 | 16.4 | $2.3M | 56 | Under 3 |
| Clothing, shoes and laundry | 5 | 16.4 | $1.2M | 132 | Under 3 |
| Grocery stores | 5 | 16.4 | $3.6M | 39 | Under 3 |
| Child care and preschools | 4 | 13.1 | $284K | 28 | Under 3 |
| Dentists and orthodontists | 4 | 13.1 | $1M | 106 | Under 3 |
| Fast food and sandwich shops | 4 | 13.1 | $2.9M | 94 | 5 |
| Funeral homes | 4 | 13.1 | $127K | 19 | Under 3 |
| HVAC and plumbing | 4 | 13.1 | $2M | 42 | 5 |
| Clothing and shoe stores | 3 | 9.8 | $1.9M | 152 | Under 3 |
| Gyms | 3 | 9.8 | $847K | 65 | Under 3 |
| Gyms, studios and classes | 3 | 9.8 | $847K | 128 | Under 3 |
| Lawn, cleaning and pest control | 3 | 9.8 | $1.2M | 73 | 4 |
| Pet businesses | 3 | 9.8 | $825K | 94 | Under 3 |
| Pizza | 3 | 9.8 | $3.8M | 75 | 5 |
| Primary care and pediatrics | 3 | 9.8 | $1.4M | 78 | 3 |
| Chiropractors | 2 | 6.6 | $2.1M | Too few | 3 |
| Collision repair and body shops | 2 | 6.6 | $1.9M | Too few | Under 3 |
| House cleaning | 2 | 6.6 | $1.8M | Too few | Under 3 |
| Tire shops | 2 | 6.6 | $1.9M | Too few | Under 3 |
| Veterinarians | 2 | 6.6 | $1.2M | Too few | Under 3 |
| Car washes and detailing | 1 | 3.3 | $3.8M | Too few | Under 3 |
| Electricians | 1 | 3.3 | $8.1M | Too few | 4 |
| Landscaping and lawn care | 1 | 3.3 | $3.7M | Too few | 4 |
| Laundromats | 1 | 3.3 | $5.8M | Too few | Under 3 |
| Optometrists and eye care | 1 | 3.3 | $4.2M | Too few | Under 3 |
| Pet grooming and boarding | 1 | 3.3 | $2.5M | Too few | Under 3 |
| Physical therapy | 1 | 3.3 | $4.2M | Too few | Under 3 |
| Roofing and gutters | 1 | 3.3 | $8.1M | Too few | Under 3 |
| Spas and skin care | 1 | 3.3 | $3M | Too few | Under 3 |
| Barbershops | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | 0 | 0.0 | None listed | None listed | Under 3 |
| Martial arts and dance studios | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Pepin County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $3.8M | $1,253 | 131 |
| Gasoline and other fuels | $9.7M | $3,189 | 123 |
| Food away from home | $11.5M | $3,775 | 93 |
| Groceries | $18.2M | $5,984 | 95 |
| Personal care products and services | $3M | $970 | 96 |
| Child care and other personal services | $1.1M | $373 | 64 |
| Memberships, classes and admissions | $2.5M | $834 | 85 |
| Medical and dental services | $4.2M | $1,369 | 106 |
| Pets | $2.5M | $812 | 89 |
| Clothing, shoes and related services | $5.8M | $1,903 | 93 |
| Vehicle insurance | $5.9M | $1,944 | 99 |
| Home repairs, maintenance and insurance | $8.1M | $2,650 | 88 |
| Lawn care, cleaning and other household services | $3.7M | $1,201 | 85 |
| Rent and homeowner costs | $42M | $13,781 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Pepin County
- Population, 2025 estimate
- 7,513+2.2% since 2020
- Households
- 3,046
- Median age
- 46.4
- Homes lived in by their owners
- 83%
- Vehicles per household
- 2.2
- Land area
- 232 sq. mi.
- People per square mile
- 32
- Median household income
- $75,256
- Average household income
- $94,084
- Median home value
- $214,800
- Jobs located here
- 2,371
- Daytime population
- 5,987Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pepin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Pepin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Wisconsin 8
- Buffalo County, WI13,393 people
- Dunn County, WI45,527 people
- Eau Claire County, WI107,116 people
- Pierce County, WI42,584 people
- Trempealeau County, WI30,839 people
- St. Croix County, WI96,033 people
- Chippewa County, WI66,799 people
- Jackson County, WI20,981 people
Questions
How fast is Pepin County, WI growing?
Population estimates put Pepin County at 7,513 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 3,046 households.
How much do households in Pepin County, WI spend?
Households in Pepin County spend about $42M a year on rent and homeowner costs, $18.2M on groceries and $11.5M on food away from home. Set against the U.S., households in Pepin County spend the most on vehicle maintenance and repairs (an index of 131, where 100 is the U.S. average) and the least on child care and other personal services (64).
Which business types have the highest market scores in Pepin County, WI?
The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How does Pepin County, WI compare with the U.S.?
The median household income in Pepin County is $75,256 a year, 7% below the U.S. median of $80,734. The population rose 2.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $214,800, against $332,700 for the U.S. For its number of households, Pepin County has the most map listings, relative to the U.S., for grocery and convenience stores (2.6 times the U.S. rate) and the fewest for medical and dental practices (46% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Markets with fewer than 5 map listings of the type, and counties under 10,000 people, aren’t scored, since a few businesses can swing their figures.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pepin County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Pepin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pepin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.