County profile · Wisconsin
Eau Claire County, WI market data
How Eau Claire County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 109,033
- +3.0% since 2020
- Households
- 44,726
- Median household income
- $74,546
- +25.3% vs. 2015–2019, before inflation
- Median home value
- $261,000
- Jobs located here
- 60,899
- Highest market score
- 80
- Optometrists and eye care, #57 of 1,302 scored counties
A site report maps the competitors on map listings around any address in Eau Claire County by name and distance, and the households and spending within reach. Or open the report at the center of Eau Claire County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Eau Claire County has an estimated 109,033 people and 44,726 households. Between 2020 and 2025, the population of Eau Claire County grew 3.0%, in step with the U.S. (+3.1%). Median household income in Eau Claire County is $74,546, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.3%, before inflation.
Relative to the U.S., household spending in Eau Claire County runs highest on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and lowest on child care and other personal services (69).
Of the business types scored in Eau Claire County, optometrists and eye clinics (80), grocery stores (77) and physical therapy clinics (73) have the highest Groundwork market scores. For optometrists and eye clinics, that ranks #57 of 1,302 scored counties.
Eau Claire County is part of the Eau Claire metro area. Against the U.S., map listings per household run highest for property management companies (2.2 times the U.S. rate) and lowest for physical therapy clinics (43% below the U.S. rate).
All 56 business types in Eau Claire County
Highest Groundwork market score first. Each score compares Eau Claire County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Optometrists and eye care | 80 | #57 of 1,302 | 15 | 3.4 | $4.2M | 134 | 5 |
| Grocery stores | 77 | #254 of 2,070 | 24 | 5.4 | $11.3M | 121 | 10 |
| Physical therapy | 73 | #166 of 1,422 | 14 | 3.1 | $4.5M | 187 | 17 |
| Veterinarians | 73 | #211 of 1,485 | 11 | 2.5 | $3.4M | 125 | 10 |
| Grocery and convenience stores | 72 | #398 of 2,402 | 92 | 20.6 | $2.9M | 87 | 10 |
| Primary care and pediatrics | 71 | #233 of 1,656 | 21 | 4.7 | $3M | 168 | 58 |
| Car washes and detailing | 70 | #242 of 1,451 | 18 | 4.0 | $2.6M | 105 | 5 |
| HVAC and plumbing | 69 | #238 of 1,707 | 23 | 5.1 | $5.3M | 111 | 27 |
| Bakeries and dessert shops | 69 | #292 of 1,889 | 29 | 6.5 | $6M | 144 | 23 |
| Tire shops | 67 | #353 of 1,530 | 17 | 3.8 | $2.8M | 111 | Under 3 |
| Nail salons | 64 | #291 of 1,328 | 18 | 4.0 | $2.5M | 147 | 10 |
| Collision repair and body shops | 64 | #340 of 1,327 | 13 | 2.9 | $3.6M | 118 | 12 |
| Gas stations | 64 | #587 of 2,358 | 35 | 7.8 | $3.4M | 143 | 49 |
| Pet businesses | 63 | #538 of 2,200 | 38 | 8.5 | $987K | 112 | 27 |
| Pizza | 61 | #620 of 2,090 | 36 | 8.0 | $4.8M | 95 | 82 |
| Pet stores | 59 | #329 of 974 | 6 | 1.3 | $6.3M | 138 | 5 |
| Martial arts and dance studios | 59 | #422 of 1,334 | 23 | 5.1 | $1.7M | 85 | 7 |
| Auto repair and car care | 58 | #847 of 2,401 | 171 | 38.2 | $277K | 103 | 65 |
| Barbershops | 56 | #543 of 1,356 | 19 | 4.2 | $2.3M | 124 | 4 |
| Dentists and orthodontists | 56 | #731 of 1,886 | 54 | 12.1 | $1.2M | 118 | 36 |
| Sit-down restaurants | 56 | #910 of 2,405 | 229 | 51.2 | $757K | 114 | 85 |
| Convenience stores | 55 | #952 of 2,261 | 52 | 11.6 | $5.2M | 66 | Under 3 |
| Pet grooming and boarding | 54 | #630 of 1,461 | 16 | 3.6 | $2.3M | 92 | 12 |
| Auto repair shops | 54 | #1,010 of 2,378 | 102 | 22.8 | $465K | 105 | 56 |
| Funeral homes | 53 | #630 of 1,472 | 11 | 2.5 | $535K | 79 | 6 |
| Mortgage brokers and lenders | 51 | #416 of 887 | 12 | 2.7 | Index only | 134 | Under 3 |
| Home repair trades | 51 | #996 of 2,057 | 62 | 13.9 | $2M | 81 | 64 |
| Doctors, dentists and clinics | 50 | #1,190 of 2,394 | 363 | 81.2 | $173K | 114 | 140 |
| Restaurants and cafes | 50 | #1,197 of 2,405 | 481 | 107.5 | $360K | 97 | 193 |
| Coffee shops and cafes | 49 | #1,070 of 2,063 | 57 | 12.7 | $3M | 82 | 23 |
| Fast food and sandwich shops | 49 | #1,199 of 2,222 | 77 | 17.2 | $2.2M | 74 | 82 |
| Child care and preschools | 48 | #876 of 1,611 | 23 | 5.1 | $774K | 77 | 25 |
| Electricians | 47 | #666 of 1,160 | 15 | 3.4 | $8.1M | 68 | 26 |
| Gyms | 47 | #1,025 of 1,792 | 35 | 7.8 | $1.1M | 87 | 22 |
| Laundromats | 45 | #451 of 785 | 11 | 2.5 | $8M | 64 | 3 |
| Landscaping and lawn care | 45 | #867 of 1,493 | 26 | 5.8 | $2.1M | 72 | 41 |
| Gyms, studios and classes | 45 | #1,308 of 2,088 | 69 | 15.4 | $572K | 86 | 29 |
| Lawn, cleaning and pest control | 41 | #1,218 of 1,771 | 40 | 8.9 | $1.4M | 82 | 75 |
| Yoga, Pilates and fitness studios | 40 | #551 of 777 | 11 | 2.5 | $3.6M | 88 | 22 |
| Clothing and shoe stores | 40 | #1,410 of 2,087 | 89 | 19.9 | $985K | 78 | 43 |
| Clothing, shoes and laundry | 40 | #1,523 of 2,210 | 123 | 27.5 | $713K | 81 | 46 |
| House cleaning | 39 | #614 of 847 | 10 | 2.2 | $5.5M | 86 | 29 |
| Spas and skin care | 39 | #1,299 of 1,769 | 64 | 14.3 | $693K | 79 | 13 |
| Roofing and gutters | 36 | #896 of 1,177 | 24 | 5.4 | $5.1M | 60 | 11 |
| Chiropractors | 36 | #1,135 of 1,490 | 49 | 11.0 | $1.3M | 54 | 24 |
| Real estate agents and brokers | 36 | #1,817 of 2,176 | 134 | 30.0 | Index only | 86 | 44 |
| Hair salons | 36 | #1,849 of 2,339 | 142 | 31.7 | $312K | 73 | 37 |
| Salons, barbers and spas | 36 | #1,919 of 2,385 | 253 | 56.6 | $175K | 82 | 64 |
| Real estate | 33 | #1,983 of 2,229 | 178 | 39.8 | Index only | 81 | 83 |
| Insurance agencies | 27 | #1,900 of 2,272 | 75 | 16.8 | $971K | 77 | 56 |
| Property management | 25 | #847 of 910 | 29 | 6.5 | Index only | 39 | 26 |
| Pest control | Not scored | Not scored | 4 | 0.9 | $13.8M | 135 | 5 |
| Home inspectors | Not scored | Not scored | 3 | 0.7 | Index only | 80 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.4 | $43.8M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.4 | $23.7M | Too few | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.2 | $62.8M | Too few | Under 3 |
Household spending in Eau Claire County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $47.4M | $1,060 | 111 |
| Gasoline and other fuels | $119.8M | $2,678 | 103 |
| Food away from home | $173.2M | $3,873 | 95 |
| Groceries | $270.7M | $6,053 | 96 |
| Personal care products and services | $44.3M | $991 | 99 |
| Child care and other personal services | $17.8M | $398 | 69 |
| Memberships, classes and admissions | $39.4M | $882 | 90 |
| Medical and dental services | $62.8M | $1,405 | 109 |
| Pets | $37.5M | $839 | 92 |
| Clothing, shoes and related services | $87.7M | $1,961 | 95 |
| Vehicle insurance | $72.9M | $1,629 | 83 |
| Home repairs, maintenance and insurance | $121.6M | $2,719 | 90 |
| Lawn care, cleaning and other household services | $55.1M | $1,232 | 87 |
| Rent and homeowner costs | $627.2M | $14,024 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Eau Claire County
- Population, 2025 estimate
- 109,033+3.0% since 2020
- Households
- 44,726
- Median age
- 37.4
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.9
- Land area
- 638 sq. mi.
- People per square mile
- 168
- Median household income
- $74,546+25.3% vs. 2015–2019, before inflation
- Average household income
- $100,242
- Median home value
- $261,000
- Jobs located here
- 60,899
- Daytime population
- 119,781Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Eau Claire County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Eau Claire County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Wisconsin 8
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- Dunn County, WI45,527 people
- Pepin County, WI7,431 people
- Buffalo County, WI13,393 people
- Trempealeau County, WI30,839 people
- Jackson County, WI20,981 people
- Clark County, WI34,739 people
- Rusk County, WI14,179 people
Questions
How fast is Eau Claire County, WI growing?
Population estimates put Eau Claire County at 109,033 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 44,726 households. Median household income rose 25.3% from the 2015–2019 survey, before inflation.
How much do households in Eau Claire County, WI spend?
Households in Eau Claire County spend about $627.2M a year on rent and homeowner costs, $270.7M on groceries and $173.2M on food away from home. Set against the U.S., households in Eau Claire County spend the most on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and the least on child care and other personal services (69).
Which business types have the highest market scores in Eau Claire County, WI?
The highest Groundwork market scores in Eau Claire County are for optometrists and eye clinics (80), grocery stores (77) and physical therapy clinics (73). Eau Claire County ranks #57 of 1,302 scored counties for optometrists and eye clinics.
How does Eau Claire County, WI compare with the U.S.?
The median household income in Eau Claire County is $74,546 a year, 8% below the U.S. median of $80,734. The population rose 3.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $261,000, against $332,700 for the U.S. For its number of households, Eau Claire County has the most map listings, relative to the U.S., for property management companies (2.2 times the U.S. rate) and the fewest for physical therapy clinics (43% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in Eau Claire County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Eau Claire County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Eau Claire County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Eau Claire County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.