County profile · Wisconsin
Dunn County, WI market data
How Dunn County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 46,223
- +1.7% since 2020
- Households
- 17,440
- Median household income
- $74,824
- +27.3% vs. 2015–2019, before inflation
- Median home value
- $243,200
- Jobs located here
- 19,544
- Highest market score
- 78
- Dentists and orthodontists, #96 of 1,886 scored counties
A site report maps the competitors on map listings around any address in Dunn County by name and distance, and the households and spending within reach. Or open the report at the center of Dunn County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Dunn County has an estimated 46,223 people and 17,440 households. Population estimates put the population change in Dunn County from 2020 to 2025 at +1.7%, slower than the U.S. (+3.1%). Median household income in Dunn County is $74,824, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.3%, before inflation.
Relative to the U.S., household spending in Dunn County runs highest on vehicle maintenance and repairs (an index of 123, where 100 is the U.S. average) and lowest on child care and other personal services (67).
Of the business types scored in Dunn County, dentists and orthodontists (78), car washes and detailers (77) and medical and dental practices (77) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #96 of 1,886 scored counties.
Dunn County is part of the Menomonie area. Against the U.S., map listings per household run highest for property management companies (90% above the U.S. rate) and lowest for clothing, shoe and laundry businesses (56% below the U.S. rate).
All 56 business types in Dunn County
Highest Groundwork market score first. Each score compares Dunn County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 78 | #96 of 1,886 | 11 | 6.3 | $2.2M | 224 | 9 |
| Car washes and detailing | 77 | #95 of 1,451 | 6 | 3.4 | $3.4M | 136 | Under 3 |
| Doctors, dentists and clinics | 77 | #148 of 2,394 | 66 | 37.8 | $366K | 240 | 26 |
| Tire shops | 75 | #167 of 1,530 | 6 | 3.4 | $3.4M | 137 | Under 3 |
| Clothing, shoes and laundry | 74 | #264 of 2,210 | 18 | 10.3 | $1.9M | 212 | 6 |
| Clothing and shoe stores | 71 | #346 of 2,087 | 14 | 8.0 | $2.4M | 189 | 6 |
| Nail salons | 69 | #167 of 1,328 | 6 | 3.4 | $2.8M | 169 | Under 3 |
| Salons, barbers and spas | 69 | #312 of 2,385 | 44 | 25.2 | $386K | 181 | 12 |
| Hair salons | 67 | #390 of 2,339 | 29 | 16.6 | $585K | 136 | 8 |
| Pizza | 67 | #419 of 2,090 | 14 | 8.0 | $4.7M | 93 | 19 |
| Auto repair and car care | 67 | #467 of 2,401 | 65 | 37.3 | $316K | 118 | 25 |
| Lawn, cleaning and pest control | 63 | #389 of 1,771 | 10 | 5.7 | $2.1M | 125 | 16 |
| Real estate agents and brokers | 63 | #434 of 2,176 | 25 | 14.3 | Index only | 177 | 6 |
| Bakeries and dessert shops | 63 | #447 of 1,889 | 12 | 6.9 | $5.5M | 133 | 9 |
| Fast food and sandwich shops | 61 | #721 of 2,222 | 26 | 14.9 | $2.6M | 84 | 19 |
| Grocery and convenience stores | 61 | #781 of 2,402 | 44 | 25.2 | $2.4M | 70 | 5 |
| Grocery stores | 60 | #692 of 2,070 | 13 | 7.5 | $8M | 86 | 5 |
| Restaurants and cafes | 59 | #810 of 2,405 | 168 | 96.3 | $395K | 107 | 62 |
| Sit-down restaurants | 57 | #852 of 2,405 | 76 | 43.6 | $873K | 132 | 34 |
| Convenience stores | 57 | #875 of 2,261 | 17 | 9.7 | $6.1M | 78 | Under 3 |
| Home repair trades | 54 | #833 of 2,057 | 18 | 10.3 | $2.6M | 106 | 30 |
| Auto repair shops | 54 | #1,007 of 2,378 | 43 | 24.7 | $478K | 107 | 24 |
| Real estate | 52 | #982 of 2,229 | 35 | 20.1 | Index only | 159 | 19 |
| Gas stations | 52 | #1,077 of 2,358 | 25 | 14.3 | $2.1M | 88 | 24 |
| Martial arts and dance studios | 51 | #643 of 1,334 | 8 | 4.6 | $1.8M | 92 | Under 3 |
| Coffee shops and cafes | 50 | #1,009 of 2,063 | 19 | 10.9 | $3.5M | 94 | 9 |
| Collision repair and body shops | 49 | #686 of 1,327 | 9 | 5.2 | $2.3M | 74 | 5 |
| Child care and preschools | 49 | #861 of 1,611 | 10 | 5.7 | $677K | 68 | 7 |
| HVAC and plumbing | 49 | #890 of 1,707 | 10 | 5.7 | $4.6M | 98 | 17 |
| Insurance agencies | 48 | #1,170 of 2,272 | 19 | 10.9 | $1.7M | 133 | 18 |
| Funeral homes | 43 | #891 of 1,472 | 5 | 2.9 | $462K | 68 | Under 3 |
| Gyms, studios and classes | 41 | #1,462 of 2,088 | 29 | 16.6 | $510K | 77 | 9 |
| House cleaning | 39 | #631 of 847 | 6 | 3.4 | $3.5M | 55 | 4 |
| Pet grooming and boarding | 38 | #1,011 of 1,461 | 8 | 4.6 | $1.8M | 71 | 6 |
| Veterinarians | 37 | #1,039 of 1,485 | 8 | 4.6 | $1.8M | 66 | 7 |
| Chiropractors | 36 | #1,128 of 1,490 | 17 | 9.7 | $1.4M | 59 | 8 |
| Pet businesses | 36 | #1,681 of 2,200 | 26 | 14.9 | $554K | 63 | 13 |
| Pet stores | 34 | #728 of 974 | 5 | 2.9 | $2.9M | 64 | Under 3 |
| Property management | 31 | #781 of 910 | 10 | 5.7 | Index only | 43 | 6 |
| Gyms | 31 | #1,476 of 1,792 | 18 | 10.3 | $822K | 63 | 9 |
| Barbershops | Not scored | Not scored | 4 | 2.3 | $4.2M | 225 | Under 3 |
| Electricians | Not scored | Not scored | 4 | 2.3 | $11.6M | 97 | 13 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 2.3 | $5.3M | 180 | 12 |
| Optometrists and eye care | Not scored | Not scored | 4 | 2.3 | $6M | 193 | Under 3 |
| Physical therapy | Not scored | Not scored | 4 | 2.3 | $6M | 252 | 3 |
| Roofing and gutters | Not scored | Not scored | 4 | 2.3 | $11.6M | 137 | Under 3 |
| Spas and skin care | Not scored | Not scored | 4 | 2.3 | $4.2M | 484 | 3 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 1.7 | $8.1M | 453 | 6 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 1.7 | $4.9M | 121 | 9 |
| Laundromats | Not scored | Not scored | 2 | 1.1 | $16.8M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Dunn County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $20.5M | $1,177 | 123 |
| Gasoline and other fuels | $52.2M | $2,996 | 115 |
| Food away from home | $66.4M | $3,806 | 94 |
| Groceries | $104.4M | $5,983 | 95 |
| Personal care products and services | $17M | $973 | 97 |
| Child care and other personal services | $6.8M | $388 | 67 |
| Memberships, classes and admissions | $14.8M | $848 | 86 |
| Medical and dental services | $24.2M | $1,387 | 108 |
| Pets | $14.4M | $826 | 91 |
| Clothing, shoes and related services | $33.6M | $1,924 | 94 |
| Vehicle insurance | $31.6M | $1,814 | 93 |
| Home repairs, maintenance and insurance | $46.4M | $2,663 | 88 |
| Lawn care, cleaning and other household services | $21M | $1,206 | 85 |
| Rent and homeowner costs | $241.1M | $13,824 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Dunn County
- Population, 2025 estimate
- 46,223+1.7% since 2020
- Households
- 17,440
- Median age
- 38.2
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.1
- Land area
- 850 sq. mi.
- People per square mile
- 54
- Median household income
- $74,824+27.3% vs. 2015–2019, before inflation
- Average household income
- $92,785
- Median home value
- $243,200
- Jobs located here
- 19,544
- Daytime population
- 43,071Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Dunn County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Dunn County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- St. Croix County, WI96,033 people
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- Polk County, WI45,555 people
Questions
How fast is Dunn County, WI growing?
Population estimates put Dunn County at 46,223 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 17,440 households. Median household income rose 27.3% from the 2015–2019 survey, before inflation.
How much do households in Dunn County, WI spend?
Households in Dunn County spend about $241.1M a year on rent and homeowner costs, $104.4M on groceries and $66.4M on food away from home. Set against the U.S., households in Dunn County spend the most on vehicle maintenance and repairs (an index of 123, where 100 is the U.S. average) and the least on child care and other personal services (67).
Which business types have the highest market scores in Dunn County, WI?
The highest Groundwork market scores in Dunn County are for dentists and orthodontists (78), car washes and detailers (77) and medical and dental practices (77). Dunn County ranks #96 of 1,886 scored counties for dentists and orthodontists.
How does Dunn County, WI compare with the U.S.?
The median household income in Dunn County is $74,824 a year, 7% below the U.S. median of $80,734. The population rose 1.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $243,200, against $332,700 for the U.S. For its number of households, Dunn County has the most map listings, relative to the U.S., for property management companies (90% above the U.S. rate) and the fewest for clothing, shoe and laundry businesses (56% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 40 of the 56 business types have a score in Dunn County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Dunn County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Dunn County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Dunn County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.