Groundwork

Groceries and convenience · County · Wisconsin

Grocery stores in St. Croix County, WI

The grocery stores in St. Croix County, WI, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 87 out of 100: High

Ranked #81 of 2,070 scored counties
#2 of 61 scored counties in Wisconsin

Listings
17
8 chain locations (47%)
Official establishments
11
Businesses with payroll, 2023
Household spending a year
$251.7M
On groceries · $6,709 a household
Spending per listing
$14.8M
59% above the U.S.
Listings per 10k households
4.5
34% below the U.S.
Population, 2025
98,276
+4.7% since 2020

See the grocery stores around any address in St. Croix County

The site report maps the grocery stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of St. Croix County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For grocery stores, St. Croix County has a Groundwork market score of 87 (high): #81 of 2,070 scored counties and #2 of 61 scored counties in Wisconsin. That puts it in the top 10% of counties for grocery stores.

As of September 2026, map listings count 17 grocery stores in St. Croix County. Of those, 8 are chain locations, or 47%, against 37% across the U.S. That is 4.5 per 10,000 households, 34% below the U.S. rate of 6.8.

At $6,709 per household (6% above the U.S. average), households in St. Croix County spend about $251.7M a year on groceries. Spread across 17 grocery stores, that is $14.8M per store, 59% above the U.S. figure of $9.3M. That spending covers all groceries, which grocery stores share with other businesses in the trade.

Official counts show 11 businesses with payroll classed as supermarkets and grocery stores in St. Croix County in 2023. That is one for every 3,410 households, against one for every 2,053 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $1.5M has gone to businesses classed as supermarkets and grocery stores in St. Croix County. Population estimates show St. Croix County grew 4.7% from 2020 to 2025, faster than the U.S. (+3.1%).

How St. Croix County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Grocery stores in St. Croix County, WI compared with Wisconsin and the U.S.
MeasureSt. Croix CountyWisconsinU.S.
Listings per 10k households4.56.56.8
Spending per listing$14.8M$9.3M$9.3M
Households per official establishment3,4102,5402,053
Official establishment growth, 2019–2023n/a+1.1%0.0%
Population growth, 2020–2025+4.7%+1.3%+3.1%
Spending per household on groceries$6,709$6,105$6,319
Median household income$103,046$77,485$80,734
Groundwork market score8749

Official counts and lending

Businesses

Official establishments, 2019 to 2023
10 → 11
Employees, 2023
509
Annual payroll, 2023
$13.7M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
178 chain locations
Listings at the U.S. rate for this spending
27The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$1.5M

SBA-backed loans to businesses classed as supermarkets and grocery stores in St. Croix County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in St. Croix County

Population, 2025 estimate
98,276+4.7% since 2020
Households
37,511
Median age
40.9
Homes lived in by their owners
78%
Vehicles per household
2.2
Land area
722 sq. mi.
People per square mile
133
Median household income
$103,046+21.6% vs. 2015–2019, before inflation
Average household income
$126,955
Median home value
$377,700
Jobs located here
37,396
Daytime population
80,378Residents who don’t work, plus everyone whose job is here

Looking at a specific site in St. Croix County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery stores on map listings by name and distance.

Or open the report at the center of St. Croix County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Grocery stores across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for grocery stores, numbered among those based in Wisconsin, with St. Croix County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for grocery stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Calumet County, WI8773.3$19.4M+2.9%#78 of 2,070
2St. Croix County, WI87174.5$14.8M+4.7%#81 of 2,070
3Waukesha County, WI82834.9$13.8M+2.4%#154 of 2,070
4Dane County, WI811305.2$12.5M+4.9%#172 of 2,070
5Ozaukee County, WI80184.7$14.2M+3.0%#188 of 2,070
6Outagamie County, WI80364.6$13.7M+2.6%#189 of 2,070
7Washington County, WI79264.6$14.3M+1.8%#215 of 2,070
8Eau Claire County, WI77245.4$11.3M+3.0%#254 of 2,070
9Chippewa County, WI73134.8$12.5M+1.9%#337 of 2,070
10Winnebago County, WI73365.0$12.1M+1.4%#338 of 2,070

Other business types in St. Croix County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many grocery stores are in St. Croix County, WI?

St. Croix County has 17 grocery stores on map listings as of September 2026. 8 of them (47%) are chain locations. The listings count grocery stores and supermarkets. Official counts show 11 businesses with payroll classed as supermarkets and grocery stores in 2023.

How much do households in St. Croix County, WI spend on groceries?

About $251.7M a year, or $6,709 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 17 grocery stores on map listings, it comes to $14.8M per store. The spending figure covers all groceries, not only grocery stores. It is estimated from the incomes of the 37,511 households in St. Croix County and national spending patterns by income.

How does St. Croix County, WI compare with the U.S. for grocery stores?

St. Croix County has 4.5 grocery stores per 10,000 households, 34% below the U.S. rate of 6.8. Spending per store is $14.8M, 59% above the U.S. figure of $9.3M. At the national ratio of grocery stores to household spending, St. Croix County would have about 27, against 17 on map listings. There is one business with payroll in the industry for every 3,410 households, against one for every 2,053 across the U.S.

How fast is St. Croix County, WI growing?

Population estimates put St. Croix County at 98,276 people in 2025, up 4.7% since 2020, faster than the U.S. (+3.1%). It has 37,511 households. Median household income in St. Croix County is $103,046, 28% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.6%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. St. Croix County scores 87 for grocery stores (high), #81 of 2,070 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in St. Croix County. It maps the grocery stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for grocery stores · All 56 business types in St. Croix County

Screening a site or an acquisition in St. Croix County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of St. Croix County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.