County profile · Wisconsin
Pierce County, WI market data
How Pierce County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 43,519
- +3.1% since 2020
- Households
- 15,867
- Median household income
- $92,109
- +27.4% vs. 2015–2019, before inflation
- Median home value
- $333,700
- Jobs located here
- 10,112
- Highest market score
- 88
- Fast food and sandwich shops, #29 of 2,222 scored counties
A site report maps the competitors on map listings around any address in Pierce County by name and distance, and the households and spending within reach. Or open the report at the center of Pierce County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Pierce County has an estimated 43,519 people and 15,867 households. Population estimates show Pierce County grew 3.1% from 2020 to 2025, in step with the U.S. (+3.1%). Median household income in Pierce County is $92,109, 14% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.4%, before inflation.
Relative to the U.S., household spending in Pierce County runs highest on vehicle maintenance and repairs (an index of 136, where 100 is the U.S. average) and lowest on child care and other personal services (81).
Of the business types scored in Pierce County, fast food and sandwich shops (88), auto repair and car care businesses (88) and tire shops (85) have the highest Groundwork market scores. For fast food and sandwich shops, that ranks #29 of 2,222 scored counties.
Pierce County is part of the Minneapolis-St. Paul-Bloomington metro area. Against the U.S., map listings per household run highest for chiropractors (87% above the U.S. rate) and lowest for real estate agents and brokers (63% below the U.S. rate).
All 56 business types in Pierce County
Highest Groundwork market score first. Each score compares Pierce County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Fast food and sandwich shops | 88 | #29 of 2,222 | 13 | 8.2 | $5.2M | 171 | 16 |
| Auto repair and car care | 88 | #31 of 2,401 | 46 | 29.0 | $448K | 167 | 15 |
| Tire shops | 85 | #44 of 1,530 | 5 | 3.2 | $4.1M | 165 | Under 3 |
| Clothing and shoe stores | 83 | #112 of 2,087 | 12 | 7.6 | $2.8M | 222 | 4 |
| Dentists and orthodontists | 82 | #50 of 1,886 | 11 | 6.9 | $2.2M | 224 | 9 |
| Auto repair shops | 82 | #77 of 2,378 | 27 | 17.0 | $764K | 172 | 14 |
| Clothing, shoes and laundry | 82 | #109 of 2,210 | 20 | 12.6 | $1.7M | 193 | 4 |
| Pizza | 81 | #72 of 2,090 | 12 | 7.6 | $5.7M | 111 | 16 |
| Bakeries and dessert shops | 81 | #76 of 1,889 | 10 | 6.3 | $6.8M | 164 | 6 |
| Physical therapy | 78 | #87 of 1,422 | 6 | 3.8 | $4M | 168 | 5 |
| Spas and skin care | 78 | #90 of 1,769 | 11 | 6.9 | $1.6M | 178 | Under 3 |
| Collision repair and body shops | 76 | #122 of 1,327 | 5 | 3.2 | $4.1M | 134 | 4 |
| Doctors, dentists and clinics | 75 | #214 of 2,394 | 79 | 49.8 | $306K | 201 | 31 |
| Coffee shops and cafes | 74 | #215 of 2,063 | 14 | 8.8 | $4.9M | 131 | 6 |
| Salons, barbers and spas | 73 | #214 of 2,385 | 50 | 31.5 | $342K | 161 | 11 |
| Home repair trades | 72 | #164 of 2,057 | 16 | 10.1 | $2.9M | 119 | 21 |
| Convenience stores | 72 | #380 of 2,261 | 14 | 8.8 | $7.2M | 92 | Under 3 |
| Real estate agents and brokers | 71 | #178 of 2,176 | 18 | 11.3 | Index only | 242 | 9 |
| Barbershops | 71 | #208 of 1,356 | 7 | 4.4 | $2.4M | 130 | Under 3 |
| Martial arts and dance studios | 70 | #158 of 1,334 | 5 | 3.2 | $3.3M | 162 | 5 |
| Real estate | 70 | #207 of 2,229 | 23 | 14.5 | Index only | 238 | 14 |
| Hair salons | 70 | #286 of 2,339 | 29 | 18.3 | $590K | 137 | 9 |
| Pet businesses | 70 | #291 of 2,200 | 18 | 11.3 | $824K | 94 | 7 |
| Restaurants and cafes | 70 | #415 of 2,405 | 163 | 102.7 | $417K | 112 | 54 |
| Child care and preschools | 67 | #340 of 1,611 | 7 | 4.4 | $1.1M | 107 | Under 3 |
| Veterinarians | 67 | #346 of 1,485 | 6 | 3.8 | $2.5M | 91 | 4 |
| Grocery and convenience stores | 67 | #547 of 2,402 | 41 | 25.8 | $2.5M | 73 | 6 |
| Grocery stores | 66 | #525 of 2,070 | 11 | 6.9 | $9.2M | 99 | 6 |
| Sit-down restaurants | 65 | #524 of 2,405 | 75 | 47.3 | $906K | 137 | 31 |
| Lawn, cleaning and pest control | 63 | #396 of 1,771 | 12 | 7.6 | $1.8M | 105 | 19 |
| Pet grooming and boarding | 60 | #496 of 1,461 | 8 | 5.0 | $1.9M | 73 | 3 |
| Gas stations | 60 | #756 of 2,358 | 23 | 14.5 | $2.2M | 94 | 24 |
| Electricians | 57 | #432 of 1,160 | 5 | 3.2 | $9.3M | 77 | 9 |
| Gyms | 55 | #745 of 1,792 | 18 | 11.3 | $907K | 70 | 4 |
| Gyms, studios and classes | 53 | #914 of 2,088 | 27 | 17.0 | $605K | 91 | 9 |
| Insurance agencies | 51 | #1,075 of 2,272 | 20 | 12.6 | $1.6M | 124 | 16 |
| Roofing and gutters | 46 | #689 of 1,177 | 9 | 5.7 | $5.1M | 61 | 3 |
| Landscaping and lawn care | 44 | #897 of 1,493 | 10 | 6.3 | $2.1M | 72 | 19 |
| Chiropractors | 41 | #999 of 1,490 | 16 | 10.1 | $1.5M | 63 | 9 |
| Funeral homes | 36 | #1,080 of 1,472 | 7 | 4.4 | $310K | 46 | 4 |
| Property management | Not scored | Not scored | 4 | 2.5 | Index only | 107 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 2.5 | $4.1M | 101 | 4 |
| Car washes and detailing | Not scored | Not scored | 3 | 1.9 | $6.9M | 273 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 1.9 | $11.3M | 90 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 2 | 1.3 | $23.2M | Too few | 9 |
| Nail salons | Not scored | Not scored | 2 | 1.3 | $8.6M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 1.3 | $12.1M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 1.3 | $12.1M | Too few | 8 |
| Dry cleaners | Not scored | Not scored | 1 | 0.6 | $33.9M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.6 | $21.1M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.6 | $21.1M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Pierce County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $20.6M | $1,300 | 136 |
| Gasoline and other fuels | $51.5M | $3,247 | 125 |
| Food away from home | $67.9M | $4,282 | 105 |
| Groceries | $101.5M | $6,396 | 101 |
| Personal care products and services | $17.1M | $1,079 | 107 |
| Child care and other personal services | $7.5M | $471 | 81 |
| Memberships, classes and admissions | $16.3M | $1,029 | 105 |
| Medical and dental services | $24.2M | $1,525 | 118 |
| Pets | $14.8M | $935 | 103 |
| Clothing, shoes and related services | $33.9M | $2,137 | 104 |
| Vehicle insurance | $31.1M | $1,960 | 100 |
| Home repairs, maintenance and insurance | $46.3M | $2,919 | 97 |
| Lawn care, cleaning and other household services | $21.1M | $1,328 | 94 |
| Rent and homeowner costs | $237.2M | $14,951 | 90 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Pierce County
- Population, 2025 estimate
- 43,519+3.1% since 2020
- Households
- 15,867
- Median age
- 39.7
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.2
- Land area
- 574 sq. mi.
- People per square mile
- 74
- Median household income
- $92,109+27.4% vs. 2015–2019, before inflation
- Average household income
- $118,966
- Median home value
- $333,700
- Jobs located here
- 10,112
- Daytime population
- 35,071Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pierce County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Pierce County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Wisconsin 8
- St. Croix County, WI96,033 people
- Pepin County, WI7,431 people
- Dunn County, WI45,527 people
- Polk County, WI45,555 people
- Buffalo County, WI13,393 people
- Eau Claire County, WI107,116 people
- Barron County, WI46,797 people
- Chippewa County, WI66,799 people
Questions
How fast is Pierce County, WI growing?
Population estimates put Pierce County at 43,519 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 15,867 households. Median household income rose 27.4% from the 2015–2019 survey, before inflation.
How much do households in Pierce County, WI spend?
Households in Pierce County spend about $237.2M a year on rent and homeowner costs, $101.5M on groceries and $67.9M on food away from home. Set against the U.S., households in Pierce County spend the most on vehicle maintenance and repairs (an index of 136, where 100 is the U.S. average) and the least on child care and other personal services (81).
Which business types have the highest market scores in Pierce County, WI?
The highest Groundwork market scores in Pierce County are for fast food and sandwich shops (88), auto repair and car care businesses (88) and tire shops (85). Pierce County ranks #29 of 2,222 scored counties for fast food and sandwich shops.
How does Pierce County, WI compare with the U.S.?
The median household income in Pierce County is $92,109 a year, 14% above the U.S. median of $80,734. The population rose 3.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $333,700, against $332,700 for the U.S. For its number of households, Pierce County has the most map listings, relative to the U.S., for chiropractors (87% above the U.S. rate) and the fewest for real estate agents and brokers (63% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 40 of the 56 business types have a score in Pierce County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pierce County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Wisconsin · Every U.S. market · How we measure
Screening a site or an acquisition in Pierce County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pierce County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.