County profile · Wisconsin
La Crosse County, WI market data
Population, household spending and competition for 56 business types in La Crosse County, each scored against other counties.
- Population, 2025
- 121,339
- +0.3% since 2020
- Households
- 51,497
- Median household income
- $73,013
- +26.1% vs. 2015–2019, before inflation
- Median home value
- $257,000
- Jobs located here
- 72,448
- Highest market score
- 81
- Primary care and pediatrics, #80 of 1,656 scored counties
A site report maps the competitors on map listings around any address in La Crosse County by name and distance, and the households and spending within reach. Or open the report at the center of La Crosse County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 121,339 people live in La Crosse County, in 51,497 households. Population estimates show La Crosse County grew 0.3% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in La Crosse County is $73,013 a year, 10% below the U.S. median of $80,734. That rose 26.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in La Crosse County spend the most on medical and dental services (an index of 109, where 100 is the U.S. average) and the least on child care and other personal services (69).
The highest Groundwork market scores in La Crosse County are for primary care and pediatric clinics (81), tire shops (73) and grocery and convenience stores (72). La Crosse County ranks #80 of 1,656 scored counties for primary care and pediatric clinics.
La Crosse County is part of the La Crosse-Onalaska metro area. For its number of households, La Crosse County has the most map listings, relative to the U.S., for chiropractors (2.2 times the U.S. rate) and the fewest for barbershops (57% below the U.S. rate).
All 56 business types in La Crosse County
Highest Groundwork market score first. Each score compares La Crosse County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 81 | #80 of 1,656 | 20 | 3.9 | $3.6M | 202 | 15 |
| Tire shops | 73 | #204 of 1,530 | 12 | 2.3 | $4.4M | 175 | 6 |
| Grocery and convenience stores | 72 | #391 of 2,402 | 86 | 16.7 | $3.6M | 106 | 13 |
| Veterinarians | 70 | #278 of 1,485 | 12 | 2.3 | $3.6M | 132 | 10 |
| Car washes and detailing | 66 | #323 of 1,451 | 20 | 3.9 | $2.6M | 104 | 3 |
| Gas stations | 66 | #505 of 2,358 | 24 | 4.7 | $5.5M | 232 | 39 |
| Grocery stores | 66 | #520 of 2,070 | 31 | 6.0 | $10M | 107 | 13 |
| Convenience stores | 65 | #576 of 2,261 | 36 | 7.0 | $8.6M | 109 | Under 3 |
| Optometrists and eye care | 64 | #316 of 1,302 | 17 | 3.3 | $4.2M | 135 | 10 |
| Physical therapy | 63 | #358 of 1,422 | 20 | 3.9 | $3.6M | 150 | 21 |
| Mortgage brokers and lenders | 60 | #243 of 887 | 10 | 1.9 | Index only | 184 | 5 |
| Nail salons | 59 | #430 of 1,328 | 27 | 5.2 | $1.9M | 112 | 6 |
| Barbershops | 59 | #459 of 1,356 | 12 | 2.3 | $4.2M | 223 | 5 |
| Pizza | 58 | #717 of 2,090 | 37 | 7.2 | $5.3M | 105 | 95 |
| Auto repair and car care | 58 | #835 of 2,401 | 177 | 34.4 | $296K | 110 | 69 |
| Doctors, dentists and clinics | 56 | #915 of 2,394 | 312 | 60.6 | $231K | 151 | 140 |
| Bakeries and dessert shops | 54 | #763 of 1,889 | 33 | 6.4 | $6M | 145 | 41 |
| Fast food and sandwich shops | 54 | #982 of 2,222 | 65 | 12.6 | $3M | 100 | 95 |
| Sit-down restaurants | 52 | #1,088 of 2,405 | 260 | 50.5 | $760K | 115 | 91 |
| Auto repair shops | 52 | #1,095 of 2,378 | 108 | 21.0 | $486K | 109 | 57 |
| Martial arts and dance studios | 50 | #665 of 1,334 | 24 | 4.7 | $1.9M | 93 | 12 |
| Pet businesses | 48 | #1,200 of 2,200 | 63 | 12.2 | $682K | 78 | 28 |
| Pest control | 47 | #386 of 699 | 6 | 1.2 | $10.5M | 103 | 6 |
| Collision repair and body shops | 46 | #763 of 1,327 | 20 | 3.9 | $2.6M | 85 | 13 |
| Restaurants and cafes | 45 | #1,400 of 2,405 | 537 | 104.3 | $368K | 99 | 224 |
| Laundromats | 44 | #458 of 785 | 9 | 1.7 | $11.2M | 89 | Under 3 |
| Spas and skin care | 44 | #1,090 of 1,769 | 53 | 10.3 | $952K | 109 | 13 |
| Coffee shops and cafes | 44 | #1,238 of 2,063 | 52 | 10.1 | $3.8M | 103 | 36 |
| Clothing and shoe stores | 44 | #1,258 of 2,087 | 82 | 15.9 | $1.2M | 96 | 37 |
| Clothing, shoes and laundry | 43 | #1,381 of 2,210 | 113 | 21.9 | $889K | 101 | 43 |
| Funeral homes | 41 | #947 of 1,472 | 17 | 3.3 | $419K | 62 | 9 |
| Roofing and gutters | 40 | #816 of 1,177 | 20 | 3.9 | $7M | 82 | 12 |
| Electricians | 40 | #831 of 1,160 | 19 | 3.7 | $7.3M | 61 | 27 |
| Dentists and orthodontists | 40 | #1,281 of 1,886 | 70 | 13.6 | $1M | 105 | 57 |
| Salons, barbers and spas | 40 | #1,725 of 2,385 | 229 | 44.5 | $220K | 104 | 60 |
| Hair salons | 39 | #1,692 of 2,339 | 132 | 25.6 | $382K | 89 | 35 |
| Pet grooming and boarding | 38 | #1,021 of 1,461 | 28 | 5.4 | $1.5M | 60 | 12 |
| Child care and preschools | 37 | #1,167 of 1,611 | 32 | 6.2 | $644K | 64 | 30 |
| Home repair trades | 36 | #1,672 of 2,057 | 81 | 15.7 | $1.7M | 71 | 87 |
| HVAC and plumbing | 35 | #1,365 of 1,707 | 42 | 8.2 | $3.3M | 70 | 48 |
| Landscaping and lawn care | 34 | #1,177 of 1,493 | 34 | 6.6 | $1.8M | 63 | 48 |
| Pet stores | 33 | #736 of 974 | 13 | 2.5 | $3.3M | 73 | 6 |
| Property management | 33 | #740 of 910 | 17 | 3.3 | Index only | 76 | 23 |
| Gyms | 32 | #1,448 of 1,792 | 51 | 9.9 | $883K | 68 | 27 |
| Gyms, studios and classes | 32 | #1,737 of 2,088 | 95 | 18.4 | $474K | 72 | 39 |
| Real estate | 29 | #2,093 of 2,229 | 174 | 33.8 | Index only | 95 | 103 |
| Real estate agents and brokers | 27 | #2,092 of 2,176 | 143 | 27.8 | Index only | 92 | 67 |
| Chiropractors | 26 | #1,353 of 1,490 | 62 | 12.0 | $1.2M | 49 | 37 |
| Lawn, cleaning and pest control | 26 | #1,655 of 1,771 | 56 | 10.9 | $1.1M | 67 | 89 |
| Yoga, Pilates and fitness studios | 22 | #749 of 777 | 20 | 3.9 | $2.3M | 55 | 27 |
| House cleaning | 22 | #807 of 847 | 16 | 3.1 | $3.9M | 61 | 35 |
| Insurance agencies | 17 | #2,131 of 2,272 | 90 | 17.5 | $894K | 71 | 70 |
| Home inspectors | Not scored | Not scored | 4 | 0.8 | Index only | 68 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.4 | $26.2M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.2 | $100.5M | Too few | 6 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in La Crosse County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $52.5M | $1,019 | 106 |
| Gasoline and other fuels | $132.8M | $2,578 | 99 |
| Food away from home | $197.7M | $3,838 | 94 |
| Groceries | $308.9M | $5,999 | 95 |
| Personal care products and services | $50.5M | $980 | 98 |
| Child care and other personal services | $20.6M | $400 | 69 |
| Memberships, classes and admissions | $45M | $875 | 89 |
| Medical and dental services | $72M | $1,398 | 109 |
| Pets | $43M | $834 | 92 |
| Clothing, shoes and related services | $100.5M | $1,951 | 95 |
| Vehicle insurance | $80.4M | $1,562 | 80 |
| Home repairs, maintenance and insurance | $139M | $2,699 | 89 |
| Lawn care, cleaning and other household services | $62.9M | $1,221 | 86 |
| Rent and homeowner costs | $717.1M | $13,925 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in La Crosse County
- Population, 2025 estimate
- 121,339+0.3% since 2020
- Households
- 51,497
- Median age
- 39.7
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.8
- Land area
- 452 sq. mi.
- People per square mile
- 267
- Median household income
- $73,013+26.1% vs. 2015–2019, before inflation
- Average household income
- $97,214
- Median home value
- $257,000
- Jobs located here
- 72,448
- Daytime population
- 134,687Residents who don’t work, plus everyone whose job is here
Looking at a specific site in La Crosse County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of La Crosse County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Wisconsin 8
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- Monroe County, WI46,208 people
- Trempealeau County, WI30,839 people
- Jackson County, WI20,981 people
- Buffalo County, WI13,393 people
- Crawford County, WI16,042 people
- Richland County, WI17,205 people
- Juneau County, WI26,689 people
Questions
How fast is La Crosse County, WI growing?
Population estimates put La Crosse County at 121,339 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 51,497 households. Against the 2015–2019 survey, median household income rose 26.1%, before inflation.
How much do households in La Crosse County, WI spend?
Households in La Crosse County spend about $717.1M a year on rent and homeowner costs, $308.9M on groceries and $197.7M on food away from home. Relative to the U.S., household spending in La Crosse County runs highest on medical and dental services (an index of 109, where 100 is the U.S. average) and lowest on child care and other personal services (69).
Which business types have the highest market scores in La Crosse County, WI?
Of the business types scored in La Crosse County, primary care and pediatric clinics (81), tire shops (73) and grocery and convenience stores (72) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #80 of 1,656 scored counties.
How does La Crosse County, WI compare with the U.S.?
Median household income in La Crosse County is $73,013, 10% below the U.S. median of $80,734. The population rose 0.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $257,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for chiropractors (2.2 times the U.S. rate) and lowest for barbershops (57% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in La Crosse County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in La Crosse County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in La Crosse County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of La Crosse County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.