County profile · Wisconsin
Juneau County, WI market data
How Juneau County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 26,649
- −0.5% since 2020
- Households
- 10,955
- Median household income
- $67,270
- +25.8% vs. 2015–2019, before inflation
- Median home value
- $177,700
- Jobs located here
- 9,044
- Highest market score
- 73
- Salons, barbers and spas, #200 of 2,385 scored counties
A site report maps the competitors on map listings around any address in Juneau County by name and distance, and the households and spending within reach. Or open the report at the center of Juneau County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Juneau County has an estimated 26,649 people and 10,955 households. Between 2020 and 2025, the population of Juneau County declined 0.5%, against +3.1% for the U.S. Median household income in Juneau County is $67,270, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.8%, before inflation.
Relative to the U.S., household spending in Juneau County runs highest on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and lowest on child care and other personal services (55).
Of the business types scored in Juneau County, salons, barbers and spas (73); primary care and pediatric clinics (71); and hair salons (71) have the highest Groundwork market scores. For salons, barbers and spas, that ranks #200 of 2,385 scored counties.
Against the U.S., map listings per household run highest for gas stations (2.5 times the U.S. rate) and lowest for salons, barbers and spas (61% below the U.S. rate).
All 56 business types in Juneau County
Highest Groundwork market score first. Each score compares Juneau County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Salons, barbers and spas | 73 | #200 of 2,385 | 20 | 18.3 | $492K | 231 | 3 |
| Primary care and pediatrics | 71 | #235 of 1,656 | 5 | 4.6 | $2.8M | 158 | 6 |
| Hair salons | 71 | #250 of 2,339 | 11 | 10.0 | $895K | 208 | 3 |
| Dentists and orthodontists | 65 | #408 of 1,886 | 9 | 8.2 | $1.6M | 159 | 5 |
| Doctors, dentists and clinics | 65 | #538 of 2,394 | 50 | 45.6 | $282K | 185 | 14 |
| Clothing, shoes and laundry | 63 | #578 of 2,210 | 8 | 7.3 | $2.4M | 275 | Under 3 |
| Pizza | 59 | #680 of 2,090 | 7 | 6.4 | $5.4M | 107 | 15 |
| Gyms, studios and classes | 58 | #665 of 2,088 | 9 | 8.2 | $870K | 131 | 4 |
| Coffee shops and cafes | 53 | #878 of 2,063 | 8 | 7.3 | $4.8M | 129 | 5 |
| Convenience stores | 46 | #1,262 of 2,261 | 10 | 9.1 | $6.2M | 79 | Under 3 |
| Chiropractors | 45 | #884 of 1,490 | 7 | 6.4 | $2M | 84 | 3 |
| Insurance agencies | 45 | #1,285 of 2,272 | 14 | 12.8 | $1.4M | 110 | 8 |
| Grocery and convenience stores | 45 | #1,405 of 2,402 | 29 | 26.5 | $2.2M | 64 | 5 |
| Grocery stores | 44 | #1,241 of 2,070 | 11 | 10.0 | $5.7M | 61 | 3 |
| Fast food and sandwich shops | 43 | #1,415 of 2,222 | 17 | 15.5 | $2.2M | 73 | 15 |
| Auto repair and car care | 43 | #1,506 of 2,401 | 48 | 43.8 | $256K | 95 | 20 |
| Pet businesses | 42 | #1,425 of 2,200 | 11 | 10.0 | $740K | 84 | Under 3 |
| Auto repair shops | 42 | #1,549 of 2,378 | 27 | 24.6 | $454K | 102 | 18 |
| Bakeries and dessert shops | 41 | #1,253 of 1,889 | 10 | 9.1 | $3.8M | 92 | 5 |
| Gyms | 37 | #1,316 of 1,792 | 7 | 6.4 | $1.1M | 86 | 4 |
| Real estate | 37 | #1,775 of 2,229 | 22 | 20.1 | Index only | 149 | 15 |
| Funeral homes | 33 | #1,159 of 1,472 | 6 | 5.5 | $297K | 44 | 4 |
| Home repair trades | 33 | #1,771 of 2,057 | 17 | 15.5 | $1.6M | 65 | 13 |
| Restaurants and cafes | 33 | #1,927 of 2,405 | 137 | 125.1 | $278K | 75 | 41 |
| Sit-down restaurants | 32 | #1,965 of 2,405 | 65 | 59.3 | $586K | 88 | 20 |
| Real estate agents and brokers | 31 | #1,991 of 2,176 | 21 | 19.2 | Index only | 124 | 10 |
| Pet grooming and boarding | 28 | #1,225 of 1,461 | 5 | 4.6 | $1.6M | 64 | Under 3 |
| HVAC and plumbing | 27 | #1,557 of 1,707 | 11 | 10.0 | $2.5M | 52 | 8 |
| Gas stations | 22 | #2,190 of 2,358 | 30 | 27.4 | $1.1M | 44 | 20 |
| Clothing and shoe stores | Not scored | Not scored | 4 | 3.7 | $4.8M | 381 | Under 3 |
| Electricians | Not scored | Not scored | 4 | 3.7 | $6.8M | 56 | 5 |
| Lawn, cleaning and pest control | Not scored | Not scored | 4 | 3.7 | $3.1M | 182 | 13 |
| Spas and skin care | Not scored | Not scored | 4 | 3.7 | $2.5M | 281 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 3.7 | $3.1M | 123 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 2.7 | $4.1M | 162 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 2.7 | $4.1M | 133 | 5 |
| Nail salons | Not scored | Not scored | 3 | 2.7 | $3.3M | 196 | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 1.8 | $4.9M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 1.8 | $1.8M | Too few | 5 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 1.8 | $6.1M | Too few | 8 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 1.8 | $3.9M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.8 | $4.1M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 1.8 | $7M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.8 | $13.5M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.9 | $12.2M | Too few | 5 |
| Laundromats | Not scored | Not scored | 1 | 0.9 | $19.3M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.9 | $12.3M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 0.9 | $14.1M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.9 | $12.2M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.9 | Index only | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 0.9 | $8.1M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
Household spending in Juneau County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $12.3M | $1,120 | 117 |
| Gasoline and other fuels | $31.8M | $2,906 | 112 |
| Food away from home | $38.1M | $3,477 | 85 |
| Groceries | $62.5M | $5,702 | 90 |
| Personal care products and services | $9.8M | $899 | 89 |
| Child care and other personal services | $3.5M | $322 | 55 |
| Memberships, classes and admissions | $7.8M | $715 | 73 |
| Medical and dental services | $14.1M | $1,287 | 100 |
| Pets | $8.1M | $743 | 82 |
| Clothing, shoes and related services | $19.3M | $1,766 | 86 |
| Vehicle insurance | $19.4M | $1,771 | 91 |
| Home repairs, maintenance and insurance | $27M | $2,465 | 82 |
| Lawn care, cleaning and other household services | $12.2M | $1,118 | 79 |
| Rent and homeowner costs | $142.5M | $13,005 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Juneau County
- Population, 2025 estimate
- 26,649−0.5% since 2020
- Households
- 10,955
- Median age
- 46.0
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.0
- Land area
- 767 sq. mi.
- People per square mile
- 35
- Median household income
- $67,270+25.8% vs. 2015–2019, before inflation
- Average household income
- $80,141
- Median home value
- $177,700
- Jobs located here
- 9,044
- Daytime population
- 24,289Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Juneau County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Juneau County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Wisconsin 8
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- Monroe County, WI46,208 people
- Sauk County, WI66,009 people
- Marquette County, WI15,746 people
- Richland County, WI17,205 people
- Vernon County, WI31,049 people
- Wood County, WI74,004 people
- Columbia County, WI58,272 people
Questions
How fast is Juneau County, WI growing?
Population estimates put Juneau County at 26,649 people in 2025, down 0.5% since 2020, against +3.1% for the U.S. It has 10,955 households. Median household income rose 25.8% from the 2015–2019 survey, before inflation.
How much do households in Juneau County, WI spend?
Households in Juneau County spend about $142.5M a year on rent and homeowner costs, $62.5M on groceries and $38.1M on food away from home. Set against the U.S., households in Juneau County spend the most on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and the least on child care and other personal services (55).
Which business types have the highest market scores in Juneau County, WI?
The highest Groundwork market scores in Juneau County are for salons, barbers and spas (73); primary care and pediatric clinics (71); and hair salons (71). Juneau County ranks #200 of 2,385 scored counties for salons, barbers and spas.
How does Juneau County, WI compare with the U.S.?
The median household income in Juneau County is $67,270 a year, 17% below the U.S. median of $80,734. The population fell 0.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $177,700, against $332,700 for the U.S. For its number of households, Juneau County has the most map listings, relative to the U.S., for gas stations (2.5 times the U.S. rate) and the fewest for salons, barbers and spas (61% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 29 of the 56 business types have a score in Juneau County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Juneau County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Juneau County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Juneau County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.