County profile · Wisconsin
Vernon County, WI market data
How Vernon County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 31,443
- +2.4% since 2020
- Households
- 12,424
- Median household income
- $71,893
- +37.1% vs. 2015–2019, before inflation
- Median home value
- $223,800
- Jobs located here
- 8,856
- Highest market score
- 84
- Fast food and sandwich shops, #65 of 2,222 scored counties
A site report maps the competitors on map listings around any address in Vernon County by name and distance, and the households and spending within reach. Or open the report at the center of Vernon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Vernon County has an estimated 31,443 people and 12,424 households. Population estimates show Vernon County grew 2.4% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Vernon County is $71,893, 11% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 37.1%, before inflation.
Relative to the U.S., household spending in Vernon County runs highest on vehicle maintenance and repairs (an index of 115, where 100 is the U.S. average) and lowest on child care and other personal services (64).
Of the business types scored in Vernon County, fast food and sandwich shops (84), dentists and orthodontists (83) and pizza places (79) have the highest Groundwork market scores. For fast food and sandwich shops, that ranks #65 of 2,222 scored counties.
Vernon County is part of the La Crosse-Onalaska metro area. Against the U.S., map listings per household run highest for convenience stores (71% above the U.S. rate) and lowest for medical and dental practices (54% below the U.S. rate).
All 56 business types in Vernon County
Highest Groundwork market score first. Each score compares Vernon County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Fast food and sandwich shops | 84 | #65 of 2,222 | 6 | 4.8 | $7.7M | 253 | 8 |
| Dentists and orthodontists | 83 | #43 of 1,886 | 8 | 6.4 | $2.1M | 214 | 4 |
| Pizza | 79 | #103 of 2,090 | 7 | 5.6 | $6.6M | 130 | 8 |
| Salons, barbers and spas | 76 | #146 of 2,385 | 33 | 26.6 | $359K | 169 | 5 |
| Doctors, dentists and clinics | 76 | #176 of 2,394 | 48 | 38.6 | $351K | 230 | 19 |
| Hair salons | 73 | #213 of 2,339 | 22 | 17.7 | $539K | 125 | 3 |
| Spas and skin care | 72 | #170 of 1,769 | 7 | 5.6 | $1.7M | 193 | Under 3 |
| Gyms, studios and classes | 72 | #201 of 2,088 | 11 | 8.9 | $918K | 139 | Under 3 |
| Auto repair and car care | 69 | #384 of 2,401 | 39 | 31.4 | $350K | 130 | 18 |
| Restaurants and cafes | 69 | #438 of 2,405 | 101 | 81.3 | $458K | 124 | 38 |
| Sit-down restaurants | 64 | #556 of 2,405 | 45 | 36.2 | $1M | 155 | 23 |
| Grocery stores | 61 | #642 of 2,070 | 6 | 4.8 | $12.2M | 132 | 6 |
| Gyms | 60 | #531 of 1,792 | 8 | 6.4 | $1.3M | 97 | Under 3 |
| Home repair trades | 59 | #612 of 2,057 | 11 | 8.9 | $2.9M | 121 | 20 |
| Coffee shops and cafes | 58 | #697 of 2,063 | 11 | 8.9 | $4.2M | 114 | 6 |
| Bakeries and dessert shops | 55 | #748 of 1,889 | 11 | 8.9 | $4.2M | 102 | 6 |
| Gas stations | 55 | #957 of 2,358 | 18 | 14.5 | $1.9M | 81 | 12 |
| Clothing and shoe stores | 54 | #899 of 2,087 | 17 | 13.7 | $1.4M | 108 | Under 3 |
| Clothing, shoes and laundry | 52 | #1,067 of 2,210 | 24 | 19.3 | $976K | 111 | Under 3 |
| Auto repair shops | 51 | #1,150 of 2,378 | 31 | 25.0 | $440K | 99 | 16 |
| Pet grooming and boarding | 50 | #740 of 1,461 | 5 | 4.0 | $2M | 78 | Under 3 |
| Grocery and convenience stores | 50 | #1,226 of 2,402 | 38 | 30.6 | $1.9M | 57 | 6 |
| Real estate | 48 | #1,194 of 2,229 | 35 | 28.2 | Index only | 111 | 8 |
| Insurance agencies | 48 | #1,200 of 2,272 | 17 | 13.7 | $1.2M | 99 | 8 |
| Convenience stores | 45 | #1,311 of 2,261 | 17 | 13.7 | $4.3M | 55 | Under 3 |
| Real estate agents and brokers | 40 | #1,596 of 2,176 | 31 | 25.0 | Index only | 100 | 8 |
| Chiropractors | 37 | #1,105 of 1,490 | 11 | 8.9 | $1.5M | 64 | 6 |
| Electricians | 36 | #903 of 1,160 | 8 | 6.4 | $4M | 34 | 6 |
| Pet businesses | 34 | #1,755 of 2,200 | 18 | 14.5 | $555K | 63 | 10 |
| Funeral homes | 33 | #1,164 of 1,472 | 8 | 6.4 | $244K | 36 | 5 |
| Veterinarians | 22 | #1,357 of 1,485 | 9 | 7.2 | $1.1M | 41 | 10 |
| Collision repair and body shops | Not scored | Not scored | 4 | 3.2 | $3.4M | 111 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 2.4 | $7.8M | 62 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 2.4 | $3.3M | 74 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 2.4 | $4.5M | 182 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 1.6 | $6.8M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 1.6 | $2.3M | Too few | 6 |
| HVAC and plumbing | Not scored | Not scored | 2 | 1.6 | $16.2M | Too few | 11 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 1.6 | $7.4M | Too few | 10 |
| Lawn, cleaning and pest control | Not scored | Not scored | 2 | 1.6 | $7.4M | Too few | 10 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 1.6 | $5M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.6 | Index only | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 1.6 | $5.9M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 1.6 | $8.4M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 1.6 | $8.4M | Too few | 9 |
| Property management | Not scored | Not scored | 2 | 1.6 | Index only | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 0.8 | $11.8M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.8 | $32.4M | Too few | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.8 | $10.1M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Physical therapy | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Vernon County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $13.6M | $1,098 | 115 |
| Gasoline and other fuels | $34.9M | $2,808 | 108 |
| Food away from home | $46.3M | $3,725 | 92 |
| Groceries | $73.5M | $5,913 | 94 |
| Personal care products and services | $11.8M | $954 | 95 |
| Child care and other personal services | $4.6M | $372 | 64 |
| Memberships, classes and admissions | $10.1M | $813 | 83 |
| Medical and dental services | $16.9M | $1,357 | 105 |
| Pets | $10M | $804 | 88 |
| Clothing, shoes and related services | $23.4M | $1,885 | 92 |
| Vehicle insurance | $21.1M | $1,702 | 87 |
| Home repairs, maintenance and insurance | $32.4M | $2,605 | 86 |
| Lawn care, cleaning and other household services | $14.7M | $1,183 | 84 |
| Rent and homeowner costs | $168.9M | $13,598 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Vernon County
- Population, 2025 estimate
- 31,443+2.4% since 2020
- Households
- 12,424
- Median age
- 41.5
- Homes lived in by their owners
- 80%
- Vehicles per household
- 1.9
- Land area
- 792 sq. mi.
- People per square mile
- 39
- Median household income
- $71,893+37.1% vs. 2015–2019, before inflation
- Average household income
- $90,506
- Median home value
- $223,800
- Jobs located here
- 8,856
- Daytime population
- 26,267Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Vernon County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Vernon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Wisconsin 8
- Monroe County, WI46,208 people
- La Crosse County, WI120,488 people
- Richland County, WI17,205 people
- Crawford County, WI16,042 people
- Juneau County, WI26,689 people
- Jackson County, WI20,981 people
- Sauk County, WI66,009 people
- Trempealeau County, WI30,839 people
Questions
How fast is Vernon County, WI growing?
Population estimates put Vernon County at 31,443 people in 2025, up 2.4% since 2020, slower than the U.S. (+3.1%). It has 12,424 households. Median household income rose 37.1% from the 2015–2019 survey, before inflation.
How much do households in Vernon County, WI spend?
Households in Vernon County spend about $168.9M a year on rent and homeowner costs, $73.5M on groceries and $46.3M on food away from home. Set against the U.S., households in Vernon County spend the most on vehicle maintenance and repairs (an index of 115, where 100 is the U.S. average) and the least on child care and other personal services (64).
Which business types have the highest market scores in Vernon County, WI?
The highest Groundwork market scores in Vernon County are for fast food and sandwich shops (84), dentists and orthodontists (83) and pizza places (79). Vernon County ranks #65 of 2,222 scored counties for fast food and sandwich shops.
How does Vernon County, WI compare with the U.S.?
The median household income in Vernon County is $71,893 a year, 11% below the U.S. median of $80,734. The population rose 2.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $223,800, against $332,700 for the U.S. For its number of households, Vernon County has the most map listings, relative to the U.S., for convenience stores (71% above the U.S. rate) and the fewest for medical and dental practices (54% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 31 of the 56 business types have a score in Vernon County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Vernon County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Vernon County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Vernon County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.