Groundwork

Clothing and laundry · County · Wisconsin

Clothing, shoe and laundry businesses in La Crosse County, WI

How La Crosse County, WI compares with other counties and the U.S. for clothing, shoe and laundry businesses: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 43 out of 100: Lower middle

Ranked #1,381 of 2,210 scored counties
#57 of 67 scored counties in Wisconsin

Listings
113
60 chain locations (53%)
Official establishments
43
−17.3% since 2019
Household spending a year
$100.5M
On clothing, shoes and related services · $1,951 a household
Spending per listing
$889K
In line with the U.S.
Listings per 10k households
21.9
6% below the U.S.
Population, 2025
121,339
+0.3% since 2020

See the clothing, shoe and laundry businesses around any address in La Crosse County

The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of La Crosse County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on clothing, shoes and related services in La Crosse County comes to about $100.5M a year: $1,951 per household, 5% below the U.S. average. That is about $889K of household spending for each business on map listings, in line with the U.S. figure of $880K.

La Crosse County has 113 clothing, shoe and laundry businesses on map listings as of September 2026. Of those, 60 are chain locations, or 53%, against 37% across the U.S. That comes to 21.9 for every 10,000 households, 6% below the U.S. rate of 23.3.

Official counts show 43 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in La Crosse County in 2023, down 17.3% from 2019. That is one for every 1,198 households, against one for every 1,008 across the U.S. Another 65 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $20K has gone to businesses classed as clothing and shoe stores, laundromats and dry cleaners in La Crosse County.

Between 2020 and 2025, the population of La Crosse County grew 0.3%, slower than the U.S. (+3.1%). For clothing, shoe and laundry businesses, La Crosse County has a Groundwork market score of 43 (lower middle): #1,381 of 2,210 scored counties and #57 of 67 scored counties in Wisconsin.

How La Crosse County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing, shoes and laundry in La Crosse County, WI compared with Wisconsin and the U.S.
MeasureLa Crosse CountyWisconsinU.S.
Listings per 10k households21.918.123.3
Spending per listing$889K$1.1M$880K
Households per official establishment1,1981,5531,008
Official establishment growth, 2019–2023−17.3%−15.7%−12.0%
Population growth, 2020–2025+0.3%+1.3%+3.1%
Spending per household on clothing, shoes and related services$1,951$2,003$2,055
Median household income$73,013$77,485$80,734
Groundwork market score4372

Official counts and lending

Businesses

Official establishments, 2019 to 2023
52 → 43−17.3% over the period
Employees, 2023
633
Annual payroll, 2023
$11.5M
One-person businesses, 2023
65Businesses with no payroll
Map listings, September 2026
11360 chain locations
Listings at the U.S. rate for this spending
114The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$20K

SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in La Crosse County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in La Crosse County

Population, 2025 estimate
121,339+0.3% since 2020
Households
51,497
Median age
39.7
Homes lived in by their owners
62%
Vehicles per household
1.8
Land area
452 sq. mi.
People per square mile
267
Median household income
$73,013+26.1% vs. 2015–2019, before inflation
Average household income
$97,214
Median home value
$257,000
Jobs located here
72,448
Daytime population
134,687Residents who don’t work, plus everyone whose job is here

Looking at a specific site in La Crosse County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.

Or open the report at the center of La Crosse County. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing, shoes and laundry across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for clothing, shoe and laundry businesses, numbered among those based in Wisconsin, with La Crosse County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for clothing, shoe and laundry businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1St. Croix County, WI904010.7$2.2M+4.7%#20 of 2,210
2Calumet County, WI86198.9$2.4M+2.9%#60 of 2,210
3Lafayette County, WI8357.4$2.6M+5.2%#92 of 2,210
4Pierce County, WI822012.6$1.7M+3.1%#109 of 2,210
5Oconto County, WI81137.7$2.5M+2.9%#116 of 2,210
6Washington County, WI806611.6$1.9M+1.8%#134 of 2,210
7Adams County, WI7677.4$2.4M+5.2%#204 of 2,210
8Waushara County, WI7587.6$2.4M+2.8%#226 of 2,210
9Grant County, WI75199.5$1.9M+0.9%#232 of 2,210
10Trempealeau County, WI74108.0$2.4M+1.1%#254 of 2,210
57La Crosse County, WI4311321.9$889K+0.3%#1,381 of 2,210

Other business types in La Crosse County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing, shoe and laundry businesses are in La Crosse County, WI?

Map listings as of September 2026 show 113 clothing, shoe and laundry businesses in La Crosse County. 60 of them (53%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 43 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023, down 17.3% from 2019. Official counts list 65 one-person businesses without payroll.

How much do households in La Crosse County, WI spend on clothing, shoes and related services?

About $100.5M a year, or $1,951 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 113 clothing, shoe and laundry businesses on map listings, it comes to $889K per business. It is estimated from the incomes of the 51,497 households in La Crosse County and national spending patterns by income.

How does La Crosse County, WI compare with the U.S. for clothing, shoe and laundry businesses?

La Crosse County has 21.9 clothing, shoe and laundry businesses per 10,000 households, 6% below the U.S. rate of 23.3. Spending per business is $889K, in line with the U.S. figure of $880K. At the U.S. ratio of clothing, shoe and laundry businesses to household spending, La Crosse County would have about 114, against 113 on map listings. There is one business with payroll in the industry for every 1,198 households, against one for every 1,008 across the U.S. The official count fell 17.3% from 2019 to 2023, against −12.0% for the U.S.

How fast is La Crosse County, WI growing?

Population estimates put La Crosse County at 121,339 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 51,497 households. The median household income in La Crosse County is $73,013 a year, 10% below the U.S. median of $80,734. That rose 26.1% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. La Crosse County scores 43 for clothing, shoe and laundry businesses (lower middle), #1,381 of 2,210 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in La Crosse County. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in La Crosse County

Screening a site or an acquisition in La Crosse County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of La Crosse County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.