Fitness and classes · County · Wisconsin
Gyms in La Crosse County, WI
The gyms in La Crosse County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 32 out of 100: Lower middle
Ranked #1,448 of 1,792 scored counties
#53 of 55 scored counties in Wisconsin
- Listings
- 51
- 20 chain locations (39%)
- Official establishments
- 27
- All fitness and recreational sports centers · +8.0% since 2019
- Household spending a year
- $45M
- On memberships, classes and admissions · $875 a household
- Spending per listing
- $883K
- 32% below the U.S.
- Listings per 10k households
- 9.9
- 30% above the U.S.
- Population, 2025
- 121,339
- +0.3% since 2020
See the gyms around any address in La Crosse County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of La Crosse County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for gyms in La Crosse County is 32 (lower middle), #1,448 of 1,792 scored counties and #53 of 55 scored counties in Wisconsin. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 51 gyms in La Crosse County. Of those, 20 are chain locations, or 39%, against 28% across the U.S. Per 10,000 households, that is 9.9, 30% above the U.S. rate of 7.6.
Households in La Crosse County spend about $45M a year on memberships, classes and admissions, or $875 per household, 11% below the U.S. average. That is about $883K of household spending for each gym on map listings, 32% below the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.
In 2023, official counts showed 27 businesses with payroll in La Crosse County classed as fitness and recreational sports centers, up 8.0% from 2019. That is one for every 1,907 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too. Since fiscal 2022, 5 SBA-backed loans worth $377K have gone to businesses classed as fitness and recreational sports centers in La Crosse County. Population estimates show La Crosse County grew 0.3% from 2020 to 2025, slower than the U.S. (+3.1%).
How La Crosse County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | La Crosse County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.9 | 7.4 | 7.6 |
| Spending per listing | $883K | $1.2M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 1,907 | 2,966 | 3,109 |
| Official establishment growth, 2019–2023 | +8.0% | +9.1% | +5.8% |
| Population growth, 2020–2025 | +0.3% | +1.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $875 | $921 | $983 |
| Median household income | $73,013 | $77,485 | $80,734 |
| Groundwork market score | 32 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 25 → 27All fitness and recreational sports centers · +8.0% over the period
- Employees, 2023
- 636
- Annual payroll, 2023
- $9.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 5120 chain locations
- Listings at the U.S. rate for this spending
- 35The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $377K
SBA-backed loans to businesses classed as fitness and recreational sports centers in La Crosse County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in La Crosse County
- Population, 2025 estimate
- 121,339+0.3% since 2020
- Households
- 51,497
- Median age
- 39.7
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.8
- Land area
- 452 sq. mi.
- People per square mile
- 267
- Median household income
- $73,013+26.1% vs. 2015–2019, before inflation
- Average household income
- $97,214
- Median home value
- $257,000
- Jobs located here
- 72,448
- Daytime population
- 134,687Residents who don’t work, plus everyone whose job is here
Looking at a specific site in La Crosse County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of La Crosse County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for gyms, numbered among those based in Wisconsin, with La Crosse County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Calumet County, WI | 77 | 12 | 5.6 | $1.8M | +2.9% | #101 of 1,792 |
| 2Washington County, WI | 74 | 37 | 6.5 | $1.7M | +1.8% | #147 of 1,792 |
| 3Oconto County, WI | 70 | 6 | 3.6 | $2.4M | +2.9% | #219 of 1,792 |
| 4Marathon County, WI | 69 | 36 | 6.2 | $1.4M | +1.0% | #256 of 1,792 |
| 5Manitowoc County, WI | 67 | 19 | 5.4 | $1.4M | +0.4% | #293 of 1,792 |
| 6Clark County, WI | 66 | 6 | 4.7 | $1.7M | +1.2% | #310 of 1,792 |
| 7Racine County, WI | 65 | 43 | 5.3 | $1.7M | +0.4% | #350 of 1,792 |
| 8Columbia County, WI | 63 | 19 | 7.9 | $1.2M | −0.7% | #432 of 1,792 |
| 9Walworth County, WI | 62 | 36 | 8.4 | $1.2M | +0.8% | #466 of 1,792 |
| 10Winnebago County, WI | 61 | 40 | 5.5 | $1.6M | +1.4% | #480 of 1,792 |
| 53La Crosse County, WI | 32 | 51 | 9.9 | $883K | +0.3% | #1,448 of 1,792 |
Other business types in La Crosse County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in La Crosse County, WI?
La Crosse County has 51 gyms on map listings as of September 2026. 20 of them (39%) are chain locations. The listings count gyms and fitness centers. Official counts show 27 businesses with payroll classed as fitness and recreational sports centers in 2023, up 8.0% from 2019. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.
How much do households in La Crosse County, WI spend on memberships, classes and admissions?
About $45M a year, or $875 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 51 gyms on map listings, it comes to $883K per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 51,497 households in La Crosse County and national spending patterns by income.
How does La Crosse County, WI compare with the U.S. for gyms?
La Crosse County has 9.9 gyms per 10,000 households, 30% above the U.S. rate of 7.6. Spending per gym is $883K, 32% below the U.S. figure of $1.3M. At the national ratio of gyms to household spending, La Crosse County would have about 35, against 51 on map listings. There is one business with payroll in the industry for every 1,907 households, against one for every 3,109 across the U.S. The official count rose 8.0% from 2019 to 2023, against +5.8% for the U.S.
How fast is La Crosse County, WI growing?
Population estimates put La Crosse County at 121,339 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 51,497 households. The median household income in La Crosse County is $73,013 a year, 10% below the U.S. median of $80,734. That rose 26.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. La Crosse County scores 32 for gyms (lower middle), #1,448 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in La Crosse County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in La Crosse County
Screening a site or an acquisition in La Crosse County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of La Crosse County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.