County profile · Wisconsin
Richland County, WI market data
How Richland County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 17,036
- −1.4% since 2020
- Households
- 7,250
- Median household income
- $66,420
- +27.9% vs. 2015–2019, before inflation
- Median home value
- $197,500
- Jobs located here
- 5,615
- Highest market score
- 74
- Doctors, dentists and clinics, #233 of 2,394 scored counties
A site report maps the competitors on map listings around any address in Richland County by name and distance, and the households and spending within reach. Or open the report at the center of Richland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Richland County has an estimated 17,036 people and 7,250 households. Between 2020 and 2025, the population of Richland County declined 1.4%, against +3.1% for the U.S. Median household income in Richland County is $66,420, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.9%, before inflation.
Relative to the U.S., household spending in Richland County runs highest on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and lowest on child care and other personal services (58).
Of the business types scored in Richland County, medical and dental practices (74); clothing, shoe and laundry businesses (60); and restaurants and cafes (59) have the highest Groundwork market scores. For medical and dental practices, that ranks #233 of 2,394 scored counties.
Against the U.S., map listings per household run highest for auto repair shops (47% above the U.S. rate) and lowest for medical and dental practices (58% below the U.S. rate).
All 56 business types in Richland County
Highest Groundwork market score first. Each score compares Richland County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 74 | #233 of 2,394 | 26 | 35.9 | $365K | 240 | 3 |
| Clothing, shoes and laundry | 60 | #702 of 2,210 | 8 | 11.0 | $1.6M | 186 | 3 |
| Restaurants and cafes | 59 | #794 of 2,405 | 57 | 78.6 | $449K | 121 | 21 |
| Clothing and shoe stores | 58 | #736 of 2,087 | 6 | 8.3 | $2.2M | 172 | 3 |
| Salons, barbers and spas | 51 | #1,101 of 2,385 | 25 | 34.5 | $264K | 124 | 4 |
| Pizza | 49 | #1,084 of 2,090 | 7 | 9.7 | $3.7M | 72 | 7 |
| Pet businesses | 46 | #1,265 of 2,200 | 7 | 9.7 | $789K | 90 | Under 3 |
| Gyms, studios and classes | 45 | #1,291 of 2,088 | 8 | 11.0 | $674K | 102 | Under 3 |
| Sit-down restaurants | 45 | #1,402 of 2,405 | 33 | 45.5 | $776K | 117 | 13 |
| Grocery and convenience stores | 45 | #1,404 of 2,402 | 19 | 26.2 | $2.2M | 65 | 3 |
| Coffee shops and cafes | 44 | #1,231 of 2,063 | 6 | 8.3 | $4.3M | 115 | Under 3 |
| Auto repair and car care | 44 | #1,470 of 2,401 | 32 | 44.1 | $254K | 95 | 12 |
| Spas and skin care | 42 | #1,177 of 1,769 | 6 | 8.3 | $1.1M | 125 | Under 3 |
| Convenience stores | 41 | #1,439 of 2,261 | 7 | 9.7 | $5.9M | 75 | Under 3 |
| Real estate | 39 | #1,678 of 2,229 | 19 | 26.2 | Index only | 115 | 4 |
| Hair salons | 39 | #1,678 of 2,339 | 16 | 22.1 | $412K | 96 | 4 |
| Grocery stores | 38 | #1,426 of 2,070 | 6 | 8.3 | $6.9M | 75 | 3 |
| Real estate agents and brokers | 37 | #1,733 of 2,176 | 14 | 19.3 | Index only | 124 | 4 |
| Gas stations | 35 | #1,780 of 2,358 | 11 | 15.2 | $1.9M | 80 | 13 |
| Auto repair shops | 31 | #1,987 of 2,378 | 23 | 31.7 | $353K | 79 | 11 |
| Home repair trades | 28 | #1,876 of 2,057 | 9 | 12.4 | $2M | 83 | 15 |
| Collision repair and body shops | 21 | #1,248 of 1,327 | 6 | 8.3 | $1.4M | 44 | 4 |
| Insurance agencies | 21 | #2,051 of 2,272 | 13 | 17.9 | $979K | 78 | 9 |
| Chiropractors | Not scored | Not scored | 4 | 5.5 | $2.4M | 99 | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 4 | 5.5 | $2.4M | 241 | 3 |
| Funeral homes | Not scored | Not scored | 4 | 5.5 | $315K | 46 | Under 3 |
| Gyms | Not scored | Not scored | 4 | 5.5 | $1.3M | 104 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 4 | 5.5 | $4.5M | 95 | 12 |
| Tire shops | Not scored | Not scored | 4 | 5.5 | $2M | 81 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 3 | 4.1 | $8.5M | 206 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 4.1 | $818K | 82 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 4.1 | $6M | 50 | 3 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 4.1 | $1.8M | 89 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 4.1 | Index only | 81 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 4.1 | $2.2M | 132 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 4.1 | $3.2M | 101 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 4.1 | $1.8M | 41 | Under 3 |
| Fast food and sandwich shops | Not scored | Not scored | 2 | 2.8 | $12.8M | Too few | 7 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 2.8 | $4.1M | Too few | 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 2 | 2.8 | $4.1M | Too few | 7 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 2.8 | $4.7M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 2.8 | Index only | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 2.8 | $9M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 2.8 | $2.8M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.4 | $13.1M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 1.4 | $5.5M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.4 | $5.4M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Car washes and detailing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Physical therapy | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Richland County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $8.1M | $1,121 | 117 |
| Gasoline and other fuels | $20.9M | $2,881 | 111 |
| Food away from home | $25.6M | $3,531 | 87 |
| Groceries | $41.6M | $5,732 | 91 |
| Personal care products and services | $6.6M | $909 | 91 |
| Child care and other personal services | $2.5M | $338 | 58 |
| Memberships, classes and admissions | $5.4M | $744 | 76 |
| Medical and dental services | $9.5M | $1,310 | 102 |
| Pets | $5.5M | $762 | 84 |
| Clothing, shoes and related services | $13.1M | $1,807 | 88 |
| Vehicle insurance | $12.7M | $1,755 | 90 |
| Home repairs, maintenance and insurance | $18.1M | $2,491 | 83 |
| Lawn care, cleaning and other household services | $8.3M | $1,138 | 81 |
| Rent and homeowner costs | $95M | $13,107 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Richland County
- Population, 2025 estimate
- 17,036−1.4% since 2020
- Households
- 7,250
- Median age
- 46.3
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.0
- Land area
- 586 sq. mi.
- People per square mile
- 29
- Median household income
- $66,420+27.9% vs. 2015–2019, before inflation
- Average household income
- $84,420
- Median home value
- $197,500
- Jobs located here
- 5,615
- Daytime population
- 14,776Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Richland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Richland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Vernon County, WI31,049 people
- Iowa County, WI23,867 people
- Crawford County, WI16,042 people
- Juneau County, WI26,689 people
- Grant County, WI51,770 people
- Monroe County, WI46,208 people
- Lafayette County, WI16,942 people
Questions
How fast is Richland County, WI growing?
Population estimates put Richland County at 17,036 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 7,250 households. Median household income rose 27.9% from the 2015–2019 survey, before inflation.
How much do households in Richland County, WI spend?
Households in Richland County spend about $95M a year on rent and homeowner costs, $41.6M on groceries and $25.6M on food away from home. Set against the U.S., households in Richland County spend the most on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and the least on child care and other personal services (58).
Which business types have the highest market scores in Richland County, WI?
The highest Groundwork market scores in Richland County are for medical and dental practices (74); clothing, shoe and laundry businesses (60); and restaurants and cafes (59). Richland County ranks #233 of 2,394 scored counties for medical and dental practices.
How does Richland County, WI compare with the U.S.?
The median household income in Richland County is $66,420 a year, 18% below the U.S. median of $80,734. The population fell 1.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $197,500, against $332,700 for the U.S. For its number of households, Richland County has the most map listings, relative to the U.S., for auto repair shops (47% above the U.S. rate) and the fewest for medical and dental practices (58% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 23 of the 56 business types have a score in Richland County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Richland County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Richland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Richland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.