Groundwork

Auto · County · Wisconsin

Auto repair shops in La Crosse County, WI

The auto repair shops in La Crosse County, WI, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 52 out of 100: Upper middle

Ranked #1,095 of 2,378 scored counties
#41 of 67 scored counties in Wisconsin

Listings
108
25 chain locations (23%)
Official establishments
57
−10.9% since 2019
Household spending a year
$52.5M
On vehicle maintenance and repairs · $1,019 a household
Spending per listing
$486K
9% above the U.S.
Listings per 10k households
21.0
2% below the U.S.
Population, 2025
121,339
+0.3% since 2020

See the auto repair shops around any address in La Crosse County

The site report maps the auto repair shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of La Crosse County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 108 auto repair shops in La Crosse County. Of those, 25 are chain locations, or 23%, against 16% across the U.S. Per 10,000 households, that is 21.0, 2% below the U.S. rate of 21.5.

At $1,019 per household (6% above the U.S. average), households in La Crosse County spend about $52.5M a year on vehicle maintenance and repairs. That is about $486K of household spending for each shop on map listings, 9% above the U.S. figure of $445K. That spending covers all vehicle maintenance and repairs, which auto repair shops share with other businesses in the trade.

The official count of businesses with payroll classed as mechanical, body and glass repair in La Crosse County was 57 in 2023, down 10.9% from 2019. That is one for every 903 households, against one for every 955 across the U.S. Official counts list 64 one-person businesses without payroll. Since fiscal 2022, 3 SBA-backed loans worth $557K have gone to businesses classed as mechanical, body and glass repair in La Crosse County.

Population estimates put the population change in La Crosse County from 2020 to 2025 at +0.3%, slower than the U.S. (+3.1%). For auto repair shops, La Crosse County has a Groundwork market score of 52 (upper middle): #1,095 of 2,378 scored counties and #41 of 67 scored counties in Wisconsin.

How La Crosse County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the auto repair shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Auto repair shops in La Crosse County, WI compared with Wisconsin and the U.S.
MeasureLa Crosse CountyWisconsinU.S.
Listings per 10k households21.020.721.5
Spending per listing$486K$511K$445K
Households per official establishment903890955
Official establishment growth, 2019–2023−10.9%−1.4%+2.1%
Population growth, 2020–2025+0.3%+1.3%+3.1%
Spending per household on vehicle maintenance and repairs$1,019$1,061$958
Median household income$73,013$77,485$80,734
Groundwork market score5258

Official counts and lending

Businesses

Official establishments, 2019 to 2023
64 → 57−10.9% over the period
Employees, 2023
322
Annual payroll, 2023
$16.3M
One-person businesses, 2023
64Businesses with no payroll
Map listings, September 2026
10825 chain locations
Listings at the U.S. rate for this spending
118The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$557K

SBA-backed loans to businesses classed as mechanical, body and glass repair in La Crosse County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in La Crosse County

Population, 2025 estimate
121,339+0.3% since 2020
Households
51,497
Median age
39.7
Homes lived in by their owners
62%
Vehicles per household
1.8
Land area
452 sq. mi.
People per square mile
267
Median household income
$73,013+26.1% vs. 2015–2019, before inflation
Average household income
$97,214
Median home value
$257,000
Jobs located here
72,448
Daytime population
134,687Residents who don’t work, plus everyone whose job is here

Looking at a specific site in La Crosse County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the auto repair shops on map listings by name and distance.

Or open the report at the center of La Crosse County. Signed out, you see a blurred preview; on an account, each report is one action.

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Auto repair shops across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for auto repair shops, numbered among those based in Wisconsin, with La Crosse County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for auto repair shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Bayfield County, WI8868.1$1.5M+3.4%#32 of 2,378
2Adams County, WI831212.6$881K+5.2%#68 of 2,378
3Pierce County, WI822717.0$764K+3.1%#77 of 2,378
4Calumet County, WI772913.6$876K+2.9%#163 of 2,378
5Oconto County, WI773017.8$706K+2.9%#167 of 2,378
6Dane County, WI7541216.4$601K+4.9%#214 of 2,378
7Walworth County, WI697918.3$648K+0.8%#365 of 2,378
8Shawano County, WI693822.0$517K+1.7%#384 of 2,378
9Iowa County, WI681716.8$703K+1.0%#405 of 2,378
10Monroe County, WI683720.2$545K+0.6%#426 of 2,378
41La Crosse County, WI5210821.0$486K+0.3%#1,095 of 2,378

Other business types in La Crosse County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many auto repair shops are in La Crosse County, WI?

There are 108 auto repair shops on map listings in La Crosse County as of September 2026. 25 of them (23%) are chain locations. The listings count general, specialty, body and glass repair shops. Official counts show 57 businesses with payroll classed as mechanical, body and glass repair in 2023, down 10.9% from 2019. Official counts also show 64 one-person businesses without payroll.

How much do households in La Crosse County, WI spend on vehicle maintenance and repairs?

About $52.5M a year, or $1,019 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 108 auto repair shops on map listings, it comes to $486K per shop. The spending figure covers all vehicle maintenance and repairs, not only auto repair shops. It is estimated from the incomes of the 51,497 households in La Crosse County and national spending patterns by income.

How does La Crosse County, WI compare with the U.S. for auto repair shops?

La Crosse County has 21.0 auto repair shops per 10,000 households, 2% below the U.S. rate of 21.5. Spending per shop is $486K, 9% above the U.S. figure of $445K. At the national ratio of auto repair shops to household spending, La Crosse County would have about 118, against 108 on map listings. There is one business with payroll in the industry for every 903 households, against one for every 955 across the U.S. The official count fell 10.9% from 2019 to 2023, against +2.1% for the U.S.

How fast is La Crosse County, WI growing?

Population estimates put La Crosse County at 121,339 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 51,497 households. The median household income in La Crosse County is $73,013 a year, 10% below the U.S. median of $80,734. That rose 26.1% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. La Crosse County scores 52 for auto repair shops (upper middle), #1,095 of 2,378 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in La Crosse County. It maps the auto repair shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for auto repair shops · All 56 business types in La Crosse County

Screening a site or an acquisition in La Crosse County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of La Crosse County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.