County profile · Wisconsin
Jackson County, WI market data
How Jackson County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 20,999
- −0.5% since 2020
- Households
- 8,274
- Median household income
- $68,110
- +27.0% vs. 2015–2019, before inflation
- Median home value
- $196,100
- Jobs located here
- 7,471
- Highest market score
- 75
- Dentists and orthodontists, #146 of 1,886 scored counties
A site report maps the competitors on map listings around any address in Jackson County by name and distance, and the households and spending within reach. Or open the report at the center of Jackson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Jackson County has an estimated 20,999 people and 8,274 households. Between 2020 and 2025, the population of Jackson County declined 0.5%, against +3.1% for the U.S. Median household income in Jackson County is $68,110, 16% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.0%, before inflation.
Relative to the U.S., household spending in Jackson County runs highest on vehicle maintenance and repairs (an index of 120, where 100 is the U.S. average) and lowest on child care and other personal services (59).
Of the business types scored in Jackson County, dentists and orthodontists (75), medical and dental practices (72) and clothing and shoe stores (63) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #146 of 1,886 scored counties.
Against the U.S., map listings per household run highest for convenience stores (2.1 times the U.S. rate) and lowest for medical and dental practices (70% below the U.S. rate).
All 56 business types in Jackson County
Highest Groundwork market score first. Each score compares Jackson County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 75 | #146 of 1,886 | 5 | 6.0 | $2.2M | 220 | 3 |
| Doctors, dentists and clinics | 72 | #272 of 2,394 | 21 | 25.4 | $515K | 338 | 13 |
| Clothing and shoe stores | 63 | #559 of 2,087 | 5 | 6.0 | $3M | 235 | Under 3 |
| Clothing, shoes and laundry | 61 | #655 of 2,210 | 8 | 9.7 | $1.9M | 212 | Under 3 |
| Lawn, cleaning and pest control | 53 | #743 of 1,771 | 5 | 6.0 | $1.9M | 112 | 7 |
| Real estate | 53 | #894 of 2,229 | 9 | 10.9 | Index only | 280 | Under 3 |
| Real estate agents and brokers | 50 | #1,024 of 2,176 | 9 | 10.9 | Index only | 222 | Under 3 |
| Auto repair and car care | 50 | #1,235 of 2,401 | 36 | 43.5 | $264K | 98 | 13 |
| Grocery and convenience stores | 49 | #1,261 of 2,402 | 21 | 25.4 | $2.3M | 67 | 3 |
| Gyms, studios and classes | 48 | #1,150 of 2,088 | 9 | 10.9 | $689K | 104 | Under 3 |
| Tire shops | 47 | #858 of 1,530 | 5 | 6.0 | $1.9M | 76 | Under 3 |
| Insurance agencies | 47 | #1,205 of 2,272 | 8 | 9.7 | $1.9M | 149 | 8 |
| Salons, barbers and spas | 46 | #1,390 of 2,385 | 28 | 33.8 | $270K | 127 | 8 |
| Pizza | 45 | #1,228 of 2,090 | 7 | 8.5 | $4.2M | 82 | 15 |
| Fast food and sandwich shops | 44 | #1,374 of 2,222 | 11 | 13.3 | $2.7M | 87 | 15 |
| Auto repair shops | 43 | #1,524 of 2,378 | 23 | 27.8 | $414K | 93 | 11 |
| Home repair trades | 41 | #1,458 of 2,057 | 12 | 14.5 | $1.7M | 71 | 7 |
| Coffee shops and cafes | 40 | #1,376 of 2,063 | 8 | 9.7 | $3.7M | 99 | 5 |
| Collision repair and body shops | 36 | #989 of 1,327 | 5 | 6.0 | $1.9M | 62 | Under 3 |
| HVAC and plumbing | 33 | #1,423 of 1,707 | 6 | 7.3 | $3.5M | 73 | 7 |
| Gyms | 32 | #1,447 of 1,792 | 7 | 8.5 | $885K | 68 | Under 3 |
| Landscaping and lawn care | 31 | #1,247 of 1,493 | 5 | 6.0 | $1.9M | 64 | 7 |
| Gas stations | 30 | #1,949 of 2,358 | 16 | 19.3 | $1.5M | 64 | 17 |
| Sit-down restaurants | 29 | #2,085 of 2,405 | 55 | 66.5 | $532K | 80 | 16 |
| Pet businesses | 28 | #1,945 of 2,200 | 16 | 19.3 | $392K | 45 | 4 |
| Restaurants and cafes | 27 | #2,138 of 2,405 | 112 | 135.4 | $261K | 71 | 36 |
| Optometrists and eye care | 26 | #1,130 of 1,302 | 5 | 6.0 | $2.2M | 69 | 3 |
| Convenience stores | 26 | #1,915 of 2,261 | 14 | 16.9 | $3.4M | 43 | Under 3 |
| Hair salons | 25 | #2,130 of 2,339 | 22 | 26.6 | $343K | 80 | 8 |
| Veterinarians | 16 | #1,422 of 1,485 | 6 | 7.3 | $1M | 38 | 4 |
| Child care and preschools | Not scored | Not scored | 4 | 4.8 | $704K | 70 | 3 |
| Roofing and gutters | Not scored | Not scored | 4 | 4.8 | $5.2M | 61 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 3 | 3.6 | $9.8M | 236 | 5 |
| Car washes and detailing | Not scored | Not scored | 3 | 3.6 | $3.2M | 126 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 3.6 | $3.6M | 151 | 3 |
| Funeral homes | Not scored | Not scored | 3 | 3.6 | $443K | 65 | 3 |
| Laundromats | Not scored | Not scored | 3 | 3.6 | $5M | 40 | Under 3 |
| Spas and skin care | Not scored | Not scored | 3 | 3.6 | $2.5M | 287 | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 2.4 | $3.8M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 2 | 2.4 | $10.4M | Too few | Under 3 |
| Grocery stores | Not scored | Not scored | 2 | 2.4 | $23.8M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 2.4 | $3.1M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 2.4 | $3.1M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 2.4 | $5.4M | Too few | 4 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.2 | $6.2M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 1.2 | $7.6M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.2 | $6.2M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Physical therapy | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Jackson County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $9.5M | $1,150 | 120 |
| Gasoline and other fuels | $24.5M | $2,962 | 114 |
| Food away from home | $29.3M | $3,539 | 87 |
| Groceries | $47.6M | $5,749 | 91 |
| Personal care products and services | $7.6M | $913 | 91 |
| Child care and other personal services | $2.8M | $340 | 59 |
| Memberships, classes and admissions | $6.2M | $749 | 76 |
| Medical and dental services | $10.8M | $1,306 | 101 |
| Pets | $6.3M | $758 | 83 |
| Clothing, shoes and related services | $14.9M | $1,802 | 88 |
| Vehicle insurance | $14.9M | $1,803 | 92 |
| Home repairs, maintenance and insurance | $20.8M | $2,510 | 83 |
| Lawn care, cleaning and other household services | $9.4M | $1,138 | 80 |
| Rent and homeowner costs | $109M | $13,172 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Jackson County
- Population, 2025 estimate
- 20,999−0.5% since 2020
- Households
- 8,274
- Median age
- 43.7
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.0
- Land area
- 988 sq. mi.
- People per square mile
- 21
- Median household income
- $68,110+27.0% vs. 2015–2019, before inflation
- Average household income
- $84,451
- Median home value
- $196,100
- Jobs located here
- 7,471
- Daytime population
- 18,963Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Jackson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Jackson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Wisconsin 8
- Trempealeau County, WI30,839 people
- Monroe County, WI46,208 people
- La Crosse County, WI120,488 people
- Clark County, WI34,739 people
- Buffalo County, WI13,393 people
- Eau Claire County, WI107,116 people
- Wood County, WI74,004 people
- Vernon County, WI31,049 people
Questions
How fast is Jackson County, WI growing?
Population estimates put Jackson County at 20,999 people in 2025, down 0.5% since 2020, against +3.1% for the U.S. It has 8,274 households. Median household income rose 27.0% from the 2015–2019 survey, before inflation.
How much do households in Jackson County, WI spend?
Households in Jackson County spend about $109M a year on rent and homeowner costs, $47.6M on groceries and $29.3M on food away from home. Set against the U.S., households in Jackson County spend the most on vehicle maintenance and repairs (an index of 120, where 100 is the U.S. average) and the least on child care and other personal services (59).
Which business types have the highest market scores in Jackson County, WI?
The highest Groundwork market scores in Jackson County are for dentists and orthodontists (75), medical and dental practices (72) and clothing and shoe stores (63). Jackson County ranks #146 of 1,886 scored counties for dentists and orthodontists.
How does Jackson County, WI compare with the U.S.?
The median household income in Jackson County is $68,110 a year, 16% below the U.S. median of $80,734. The population fell 0.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $196,100, against $332,700 for the U.S. For its number of households, Jackson County has the most map listings, relative to the U.S., for convenience stores (2.1 times the U.S. rate) and the fewest for medical and dental practices (70% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 30 of the 56 business types have a score in Jackson County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Jackson County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Jackson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Jackson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.