Groundwork

Child care · County · Wisconsin

Child care centers and preschools in La Crosse County, WI

The child care centers and preschools in La Crosse County, WI, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 37 out of 100: Lower middle

Ranked #1,167 of 1,611 scored counties
#38 of 45 scored counties in Wisconsin

Listings
32
2 chain locations (6%)
Official establishments
30
+36.4% since 2019
Household spending a year
$20.6M
On child care and other personal services · $400 a household
Spending per listing
$644K
36% below the U.S.
Listings per 10k households
6.2
7% above the U.S.
Population, 2025
121,339
+0.3% since 2020

See the child care centers and preschools around any address in La Crosse County

The site report maps the child care centers and preschools on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of La Crosse County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 32 child care centers and preschools in La Crosse County. Of those, 2 are chain locations, or 6%, against 12% across the U.S. That is 6.2 per 10,000 households, 7% above the U.S. rate of 5.8.

Household spending on child care and other personal services in La Crosse County comes to about $20.6M a year: $400 per household, 31% below the U.S. average. That is about $644K of household spending for each center on map listings, 36% below the U.S. figure of $1M.

The official count of businesses with payroll classed as child care services in La Crosse County was 30 in 2023, up 36.4% from 2019. That is one for every 1,717 households, against one for every 1,573 across the U.S. Official counts list 197 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $150K has gone to businesses classed as child care services in La Crosse County.

Population estimates show La Crosse County grew 0.3% from 2020 to 2025, slower than the U.S. (+3.1%). For child care centers and preschools, La Crosse County has a Groundwork market score of 37 (lower middle): #1,167 of 1,611 scored counties and #38 of 45 scored counties in Wisconsin.

How La Crosse County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all child care and other personal services by the child care centers and preschools counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Child care and preschools in La Crosse County, WI compared with Wisconsin and the U.S.
MeasureLa Crosse CountyWisconsinU.S.
Listings per 10k households6.25.15.8
Spending per listing$644K$832K$1M
Households per official establishment1,7171,5611,573
Official establishment growth, 2019–2023+36.4%+0.3%+5.7%
Population growth, 2020–2025+0.3%+1.3%+3.1%
Spending per household on child care and other personal services$400$422$581
Median household income$73,013$77,485$80,734
Groundwork market score3735

Official counts and lending

Businesses

Official establishments, 2019 to 2023
22 → 30+36.4% over the period
Employees, 2023
430
Annual payroll, 2023
$10.6M
One-person businesses, 2023
197Businesses with no payroll
Map listings, September 2026
322 chain locations
Listings at the U.S. rate for this spending
21The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$150K

SBA-backed loans to businesses classed as child care services in La Crosse County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in La Crosse County

Population, 2025 estimate
121,339+0.3% since 2020
Households
51,497
Median age
39.7
Homes lived in by their owners
62%
Vehicles per household
1.8
Land area
452 sq. mi.
People per square mile
267
Median household income
$73,013+26.1% vs. 2015–2019, before inflation
Average household income
$97,214
Median home value
$257,000
Jobs located here
72,448
Daytime population
134,687Residents who don’t work, plus everyone whose job is here

Looking at a specific site in La Crosse County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the child care centers and preschools on map listings by name and distance.

Or open the report at the center of La Crosse County. Signed out, you see a blurred preview; on an account, each report is one action.

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Child care and preschools across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for child care centers and preschools, numbered among those based in Wisconsin, with La Crosse County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for child care centers and preschools by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Washington County, WI74183.2$1.6M+1.8%#169 of 1,611
2Door County, WI7153.3$1.2M+1.6%#232 of 1,611
3Fond du Lac County, WI70102.3$1.7M+0.5%#250 of 1,611
4Walworth County, WI70133.0$1.5M+0.8%#251 of 1,611
5Marathon County, WI69122.1$1.9M+1.0%#271 of 1,611
6Sauk County, WI6972.5$1.6M+1.3%#274 of 1,611
7Manitowoc County, WI6982.3$1.6M+0.4%#275 of 1,611
8Outagamie County, WI69303.8$1.2M+2.6%#287 of 1,611
9Pierce County, WI6774.4$1.1M+3.1%#340 of 1,611
10St. Croix County, WI67215.6$987K+4.7%#342 of 1,611
38La Crosse County, WI37326.2$644K+0.3%#1,167 of 1,611

Other business types in La Crosse County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many child care centers and preschools are in La Crosse County, WI?

La Crosse County has 32 child care centers and preschools on map listings as of September 2026. 2 of them (6%) are chain locations. The listings count day care centers and preschools. Official counts show 30 businesses with payroll classed as child care services in 2023, up 36.4% from 2019. Official counts also show 197 one-person businesses without payroll.

How much do households in La Crosse County, WI spend on child care and other personal services?

About $20.6M a year, or $400 per household. That is 31% below the U.S. average (an index of 69, where 100 is the U.S. average). Spread across the 32 child care centers and preschools on map listings, it comes to $644K per center. It is estimated from the incomes of the 51,497 households in La Crosse County and national spending patterns by income.

How does La Crosse County, WI compare with the U.S. for child care centers and preschools?

La Crosse County has 6.2 child care centers and preschools per 10,000 households, 7% above the U.S. rate of 5.8. Spending per center is $644K, 36% below the U.S. figure of $1M. At the national ratio of child care centers and preschools to household spending, La Crosse County would have about 21, against 32 on map listings. There is one business with payroll in the industry for every 1,717 households, against one for every 1,573 across the U.S. The official count rose 36.4% from 2019 to 2023, against +5.7% for the U.S.

How fast is La Crosse County, WI growing?

Population estimates put La Crosse County at 121,339 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 51,497 households. The median household income in La Crosse County is $73,013 a year, 10% below the U.S. median of $80,734. That rose 26.1% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. La Crosse County scores 37 for child care centers and preschools (lower middle), #1,167 of 1,611 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in La Crosse County. It maps the child care centers and preschools on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for child care centers and preschools · All 56 business types in La Crosse County

Screening a site or an acquisition in La Crosse County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of La Crosse County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.