Fitness and classes · County · Virginia
Gyms in Williamsburg city, VA
How Williamsburg city, VA compares with other counties and the U.S. for gyms: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 1.
- Listings
- 1
- 0 chain locations (0%)
- Official establishments
- 5
- All fitness and recreational sports centers
- Household spending a year
- $3.8M
- On memberships, classes and admissions · $766 a household
- Spending per listing
- $3.8M
- Too few listings to compare
- Listings per 10k households
- 2.0
- Too few listings to compare
- Population, 2025
- 15,861
- +2.6% since 2020
See the gyms around any address in Williamsburg city
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Williamsburg city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 1 gym in Williamsburg city. That is 2.0 per 10,000 households.
At $766 per household (22% below the U.S. average), households in Williamsburg city spend about $3.8M a year on memberships, classes and admissions. That works out to $3.8M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.
Official counts show 5 businesses with payroll classed as fitness and recreational sports centers in Williamsburg city in 2023. That is one for every 1,004 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
Population estimates show Williamsburg city grew 2.6% from 2020 to 2025, slower than the U.S. (+3.1%). With 1 gym on map listings, Williamsburg city isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Williamsburg city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Williamsburg city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.0 | 6.9 | 7.6 |
| Spending per listing | $3.8M | $1.4M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 1,004 | 2,759 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +9.6% | +5.8% |
| Population growth, 2020–2025 | +2.6% | +2.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $766 | $960 | $983 |
| Median household income | $75,604 | $93,170 | $80,734 |
| Groundwork market score | Not scored | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 5All fitness and recreational sports centers
- Employees, 2023
- 36
- Annual payroll, 2023
- $681K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 10 chain locations
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in Williamsburg city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Williamsburg city
- Population, 2025 estimate
- 15,861+2.6% since 2020
- Households
- 5,020
- Median age
- 33.9
- Homes lived in by their owners
- 53%
- Vehicles per household
- 1.7
- Land area
- 9 sq. mi.
- People per square mile
- 1,768
- Median household income
- $75,604+31.6% vs. 2015–2019, before inflation
- Average household income
- $111,449
- Median home value
- $428,100
- Jobs located here
- 12,295
- Daytime population
- 23,102Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Williamsburg city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Williamsburg city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for gyms, numbered among those based in Virginia, with Williamsburg city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Powhatan County, VA | 90 | 5 | 4.4 | $2.3M | +7.0% | #11 of 1,792 |
| 2New Kent County, VA | 90 | 6 | 6.5 | $1.6M | +21.2% | #16 of 1,792 |
| 3Spotsylvania County, VA | 89 | 33 | 6.3 | $1.7M | +10.5% | #20 of 1,792 |
| 4Orange County, VA | 86 | 5 | 3.4 | $2.6M | +10.1% | #29 of 1,792 |
| 5Isle of Wight County, VA | 85 | 5 | 3.2 | $2.8M | +6.7% | #32 of 1,792 |
| 6Rockingham County, VA | 83 | 12 | 3.7 | $2.1M | +6.6% | #44 of 1,792 |
| 7Stafford County, VA | 81 | 27 | 5.2 | $2.5M | +8.3% | #54 of 1,792 |
| 8Frederick County, VA | 81 | 16 | 4.5 | $2.1M | +8.8% | #56 of 1,792 |
| 9Louisa County, VA | 80 | 5 | 3.2 | $2.5M | +13.6% | #63 of 1,792 |
| 10Suffolk city, VA | 80 | 18 | 4.7 | $1.8M | +10.4% | #67 of 1,792 |
| Williamsburg city, VA | Not scored | 1 | 2.0 | $3.8M | +2.6% |
Other business types in Williamsburg city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Williamsburg city, VA?
Williamsburg city has 1 gym on map listings as of September 2026. The listings count gyms and fitness centers. Official counts show 5 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.
How much do households in Williamsburg city, VA spend on memberships, classes and admissions?
About $3.8M a year, or $766 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 1 gym on map listings, it comes to $3.8M per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 5,020 households in Williamsburg city and national spending patterns by income.
How does Williamsburg city, VA compare with the U.S. for gyms?
Williamsburg city has 1 gym on map listings, too few for a steady comparison with the U.S. rate. At the national ratio of gyms to household spending, Williamsburg city would have about 3, against 1 on map listings. There is one business with payroll in the industry for every 1,004 households, against one for every 3,109 across the U.S.
How fast is Williamsburg city, VA growing?
Population estimates put Williamsburg city at 15,861 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 5,020 households. The median household income in Williamsburg city is $75,604 a year, 6% below the U.S. median of $80,734. That rose 31.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Williamsburg city has no market score for gyms: the score needs at least 5 on map listings, and it has 1.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Williamsburg city. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Williamsburg city
Screening a site or an acquisition in Williamsburg city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Williamsburg city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.