Food and drink · County · Virginia
Fast food and sandwich shops in Williamsburg city, VA
Competitor counts, household spending and official business counts for fast food and sandwich shops in Williamsburg city, VA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 26 out of 100: Lower middle
Ranked #1,960 of 2,222 scored counties
#82 of 100 scored counties in Virginia
- Listings
- 19
- 13 chain locations (68%)
- Official establishments
- 27
- All limited-service restaurants · +8.0% since 2019
- Household spending a year
- $19.3M
- On food away from home · $3,844 a household
- Spending per listing
- $1M
- 67% below the U.S.
- Listings per 10k households
- 37.8
- 2.8 times the U.S.
- Population, 2025
- 15,861
- +2.6% since 2020
See the fast food and sandwich shops around any address in Williamsburg city
The site report maps the fast food and sandwich shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Williamsburg city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Williamsburg city scores 26 (lower middle) on the Groundwork market score for fast food and sandwich shops, ranking #1,960 of 2,222 scored counties and #82 of 100 scored counties in Virginia. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 19 fast food and sandwich shops in Williamsburg city. 13 of them (68%) are chain locations, against 79% across the U.S. That is 37.8 per 10,000 households, 2.8 times the U.S. rate of 13.3.
At $3,844 per household (6% below the U.S. average), households in Williamsburg city spend about $19.3M a year on food away from home. Spread across 19 fast food and sandwich shops, that is $1M per shop, 67% below the U.S. figure of $3.1M. That spending covers all food away from home, which fast food and sandwich shops share with other businesses in the trade.
Official counts show 27 businesses with payroll classed as limited-service restaurants in Williamsburg city in 2023, up 8.0% from 2019. That is one for every 186 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only fast food and sandwich shops: pizza places are counted too. Population estimates show Williamsburg city grew 2.6% from 2020 to 2025, slower than the U.S. (+3.1%).
How Williamsburg city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the fast food and sandwich shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Williamsburg city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 37.8 | 13.2 | 13.3 |
| Spending per listing | $1M | $3.3M | $3.1M |
| Households per official establishment (all limited-service restaurants) | 186 | 471 | 478 |
| Official establishment growth, 2019–2023 | +8.0% | +3.6% | +6.1% |
| Population growth, 2020–2025 | +2.6% | +2.8% | +3.1% |
| Spending per household on food away from home | $3,844 | $4,372 | $4,070 |
| Median household income | $75,604 | $93,170 | $80,734 |
| Groundwork market score | 26 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 25 → 27All limited-service restaurants · +8.0% over the period
- Employees, 2023
- 551
- Annual payroll, 2023
- $12.4M
- One-person businesses, 2023
- 0All limited-service restaurants with no payroll
- Map listings, September 2026
- 1913 chain locations
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as limited-service restaurants in Williamsburg city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only fast food and sandwich shops.
Population and households in Williamsburg city
- Population, 2025 estimate
- 15,861+2.6% since 2020
- Households
- 5,020
- Median age
- 33.9
- Homes lived in by their owners
- 53%
- Vehicles per household
- 1.7
- Land area
- 9 sq. mi.
- People per square mile
- 1,768
- Median household income
- $75,604+31.6% vs. 2015–2019, before inflation
- Average household income
- $111,449
- Median home value
- $428,100
- Jobs located here
- 12,295
- Daytime population
- 23,102Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Williamsburg city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the fast food and sandwich shops on map listings by name and distance.
Or open the report at the center of Williamsburg city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFast food and sandwich shops across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for fast food and sandwich shops, numbered among those based in Virginia, with Williamsburg city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Goochland County, VA | 98 | 7 | 6.8 | $7.4M | +17.4% | #1 of 2,222 |
| 2New Kent County, VA | 95 | 10 | 10.8 | $4.5M | +21.2% | #4 of 2,222 |
| 3Powhatan County, VA | 94 | 8 | 7.1 | $6.6M | +7.0% | #5 of 2,222 |
| 4Louisa County, VA | 93 | 11 | 7.1 | $5.8M | +13.6% | #7 of 2,222 |
| 5Greene County, VA | 88 | 6 | 7.5 | $5.7M | +6.6% | #27 of 2,222 |
| 6Rockingham County, VA | 88 | 24 | 7.3 | $5.3M | +6.6% | #28 of 2,222 |
| 7Albemarle County, VA | 88 | 45 | 9.8 | $4.7M | +5.1% | #30 of 2,222 |
| 8Caroline County, VA | 86 | 13 | 10.8 | $3.7M | +11.3% | #48 of 2,222 |
| 9Isle of Wight County, VA | 84 | 14 | 8.9 | $4.8M | +6.7% | #75 of 2,222 |
| 10Bedford County, VA | 84 | 27 | 8.2 | $4.7M | +4.4% | #76 of 2,222 |
| 82Williamsburg city, VA | 26 | 19 | 37.8 | $1M | +2.6% | #1,960 of 2,222 |
Other business types in Williamsburg city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes26
- Sit-down restaurants26
- Fast food and sandwich shops26
- Pizza32
- Coffee shops and cafes26
- Bakeries and dessert shops25
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many fast food and sandwich shops are in Williamsburg city, VA?
There are 19 fast food and sandwich shops on map listings in Williamsburg city as of September 2026. 13 of them (68%) are chain locations. The listings count fast food, sandwich shops, delis and bagel shops. Official counts show 27 businesses with payroll classed as limited-service restaurants in 2023, up 8.0% from 2019. That count covers all limited-service restaurants (pizza places included), not only fast food and sandwich shops.
How much do households in Williamsburg city, VA spend on food away from home?
About $19.3M a year, or $3,844 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 19 fast food and sandwich shops on map listings, it comes to $1M per shop. The spending figure covers all food away from home, not only fast food and sandwich shops. It is estimated from the incomes of the 5,020 households in Williamsburg city and national spending patterns by income.
How does Williamsburg city, VA compare with the U.S. for fast food and sandwich shops?
Williamsburg city has 37.8 fast food and sandwich shops per 10,000 households, 2.8 times the U.S. rate of 13.3. Spending per shop is $1M, 67% below the U.S. figure of $3.1M. At the national ratio of fast food and sandwich shops to household spending, Williamsburg city would have about 6, against 19 on map listings. There is one business with payroll in the industry for every 186 households, against one for every 478 across the U.S. The official count rose 8.0% from 2019 to 2023, against +6.1% for the U.S.
How fast is Williamsburg city, VA growing?
Population estimates put Williamsburg city at 15,861 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 5,020 households. The median household income in Williamsburg city is $75,604 a year, 6% below the U.S. median of $80,734. That rose 31.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Williamsburg city scores 26 for fast food and sandwich shops (lower middle), #1,960 of 2,222 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Williamsburg city. It maps the fast food and sandwich shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for fast food and sandwich shops · All 56 business types in Williamsburg city
Screening a site or an acquisition in Williamsburg city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Williamsburg city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.