Real estate · County · Virginia
Real estate businesses in Williamsburg city, VA
The real estate businesses in Williamsburg city, VA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 26 out of 100: Lower middle
Ranked #2,171 of 2,229 scored counties
#94 of 100 scored counties in Virginia
- Listings
- 38
- 4 chain locations (11%)
- Official establishments
- 40
- Businesses with payroll, 2023
- Household spending a year
- $76.3M
- On rent and homeowner costs · $15,208 a household
- Housing spending per listing (U.S. = 100)
- 46
- 54% below the U.S.
- Listings per 10k households
- 75.7
- 97% above the U.S.
- Population, 2025
- 15,861
- +2.6% since 2020
See the real estate businesses around any address in Williamsburg city
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Williamsburg city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For real estate businesses, Williamsburg city has a Groundwork market score of 26 (lower middle): #2,171 of 2,229 scored counties and #94 of 100 scored counties in Virginia. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 38 real estate businesses in Williamsburg city. 4 of them (11%) are chain locations, against 6% across the U.S. That comes to 75.7 for every 10,000 households, 97% above the U.S. rate of 38.5.
At $15,208 per household (9% below the U.S. average), households in Williamsburg city spend about $76.3M a year on rent and homeowner costs. Housing spending per office is 54% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in.
In 2023, official counts showed 40 businesses with payroll in Williamsburg city classed as real estate agents, property managers, mortgage lenders and inspectors. That is one for every 126 households, against one for every 414 across the U.S. Population estimates put the population change in Williamsburg city from 2020 to 2025 at +2.6%, slower than the U.S. (+3.1%).
How Williamsburg city compares
The same measures for Virginia and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Williamsburg city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 75.7 | 41.0 | 38.5 |
| Housing spending per listing (U.S. = 100) | 46 | 95 | 100 |
| Households per official establishment | 126 | 411 | 414 |
| Official establishment growth, 2019–2023 | n/a | +16.8% | +15.8% |
| Population growth, 2020–2025 | +2.6% | +2.8% | +3.1% |
| Spending per household on rent and homeowner costs | $15,208 | $16,844 | $16,661 |
| Median household income | $75,604 | $93,170 | $80,734 |
| Groundwork market score | 26 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 19 → 40
- Employees, 2023
- 191
- Annual payroll, 2023
- $10.2M
- One-person businesses, 2023
- 61Businesses with no payroll
- Map listings, September 2026
- 384 chain locations
- Listings at the U.S. rate for this spending
- 18The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Williamsburg city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Williamsburg city
- Population, 2025 estimate
- 15,861+2.6% since 2020
- Households
- 5,020
- Median age
- 33.9
- Homes lived in by their owners
- 53%
- Vehicles per household
- 1.7
- Land area
- 9 sq. mi.
- People per square mile
- 1,768
- Median household income
- $75,604+31.6% vs. 2015–2019, before inflation
- Average household income
- $111,449
- Median home value
- $428,100
- Jobs located here
- 12,295
- Daytime population
- 23,102Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Williamsburg city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of Williamsburg city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for real estate businesses, numbered among those based in Virginia, with Williamsburg city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Caroline County, VA | 85 | 16 | 13.3 | 275 | +11.3% | #9 of 2,229 |
| 2Prince George County, VA | 79 | 9 | 7.0 | 523 | +2.0% | #34 of 2,229 |
| 3King William County, VA | 79 | 6 | 8.2 | 444 | +9.5% | #37 of 2,229 |
| 4Rockingham County, VA | 78 | 26 | 8.0 | 448 | +6.6% | #47 of 2,229 |
| 5Frederick County, VA | 78 | 36 | 10.2 | 384 | +8.8% | #50 of 2,229 |
| 6Greene County, VA | 77 | 6 | 7.5 | 508 | +6.6% | #63 of 2,229 |
| 7Fluvanna County, VA | 76 | 12 | 11.6 | 328 | +6.2% | #83 of 2,229 |
| 8Madison County, VA | 73 | 7 | 12.8 | 284 | +2.7% | #142 of 2,229 |
| 9Southampton County, VA | 71 | 5 | 7.3 | 457 | +0.9% | #173 of 2,229 |
| 10Amherst County, VA | 71 | 14 | 11.0 | 300 | +2.1% | #185 of 2,229 |
| 94Williamsburg city, VA | 26 | 38 | 75.7 | 46 | +2.6% | #2,171 of 2,229 |
Other business types in Williamsburg city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in Williamsburg city, VA?
Williamsburg city has 38 real estate businesses on map listings as of September 2026. 4 of them (11%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 40 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023. Official counts also show 61 one-person businesses without payroll.
How much do households in Williamsburg city, VA spend on rent and homeowner costs?
About $76.3M a year, or $15,208 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). For the 38 real estate businesses on map listings, housing spending per office is 54% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in. It is estimated from the incomes of the 5,020 households in Williamsburg city and national spending patterns by income.
How does Williamsburg city, VA compare with the U.S. for real estate businesses?
Williamsburg city has 75.7 real estate businesses per 10,000 households, 97% above the U.S. rate of 38.5. The index of housing spending per office is 46, where 100 is the U.S. At the national ratio of real estate businesses to household spending, Williamsburg city would have about 18, against 38 on map listings. There is one business with payroll in the industry for every 126 households, against one for every 414 across the U.S.
How fast is Williamsburg city, VA growing?
Population estimates put Williamsburg city at 15,861 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 5,020 households. The median household income in Williamsburg city is $75,604 a year, 6% below the U.S. median of $80,734. That rose 31.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Williamsburg city scores 26 for real estate businesses (lower middle), #2,171 of 2,229 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Williamsburg city. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in Williamsburg city
Screening a site or an acquisition in Williamsburg city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Williamsburg city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.