Auto · County · Virginia
Insurance agencies in Williamsburg city, VA
The insurance agencies in Williamsburg city, VA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 30 out of 100: Lower middle
Ranked #1,820 of 2,272 scored counties
#94 of 97 scored counties in Virginia
- Listings
- 14
- 4 chain locations (29%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $11.3M
- On vehicle insurance · $2,244 a household
- Spending per listing
- $804K
- 36% below the U.S.
- Listings per 10k households
- 27.9
- 79% above the U.S.
- Population, 2025
- 15,861
- +2.6% since 2020
See the insurance agencies around any address in Williamsburg city
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Williamsburg city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For insurance agencies, Williamsburg city has a Groundwork market score of 30 (lower middle): #1,820 of 2,272 scored counties and #94 of 97 scored counties in Virginia. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 14 insurance agencies in Williamsburg city. 4 of them (29%) are chain locations, against 21% across the U.S. That is 27.9 per 10,000 households, 79% above the U.S. rate of 15.6.
Households in Williamsburg city spend about $11.3M a year on vehicle insurance, or $2,244 per household, 15% above the U.S. average. Spread across 14 insurance agencies, that is $804K per agency, 36% below the U.S. figure of $1.3M.
Official counts show 7 businesses with payroll classed as insurance agencies and brokerages in Williamsburg city in 2023. That is one for every 717 households, against one for every 966 across the U.S. Population estimates show Williamsburg city grew 2.6% from 2020 to 2025, slower than the U.S. (+3.1%).
How Williamsburg city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Williamsburg city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 27.9 | 12.5 | 15.6 |
| Spending per listing | $804K | $2M | $1.3M |
| Households per official establishment | 717 | 1,234 | 966 |
| Official establishment growth, 2019–2023 | n/a | −7.4% | −1.0% |
| Population growth, 2020–2025 | +2.6% | +2.8% | +3.1% |
| Spending per household on vehicle insurance | $2,244 | $2,545 | $1,957 |
| Median household income | $75,604 | $93,170 | $80,734 |
| Groundwork market score | 30 | 83 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9 → 7
- Employees, 2023
- 45
- Annual payroll, 2023
- $2.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 144 chain locations
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in Williamsburg city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Williamsburg city
- Population, 2025 estimate
- 15,861+2.6% since 2020
- Households
- 5,020
- Median age
- 33.9
- Homes lived in by their owners
- 53%
- Vehicles per household
- 1.7
- Land area
- 9 sq. mi.
- People per square mile
- 1,768
- Median household income
- $75,604+31.6% vs. 2015–2019, before inflation
- Average household income
- $111,449
- Median home value
- $428,100
- Jobs located here
- 12,295
- Daytime population
- 23,102Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Williamsburg city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Williamsburg city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for insurance agencies, numbered among those based in Virginia, with Williamsburg city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Louisa County, VA | 98 | 10 | 6.4 | $5M | +13.6% | #1 of 2,272 |
| 2Stafford County, VA | 97 | 26 | 5.0 | $6.1M | +8.3% | #3 of 2,272 |
| 3King William County, VA | 97 | 6 | 8.2 | $3.9M | +9.5% | #5 of 2,272 |
| 4King George County, VA | 96 | 9 | 8.9 | $3.4M | +10.5% | #10 of 2,272 |
| 5Rockingham County, VA | 95 | 16 | 4.9 | $6.2M | +6.6% | #13 of 2,272 |
| 6Frederick County, VA | 95 | 22 | 6.2 | $4.7M | +8.8% | #15 of 2,272 |
| 7Orange County, VA | 95 | 11 | 7.4 | $4M | +10.1% | #17 of 2,272 |
| 8Spotsylvania County, VA | 95 | 44 | 8.4 | $3.6M | +10.5% | #19 of 2,272 |
| 9Dinwiddie County, VA | 94 | 6 | 5.6 | $5.8M | +3.6% | #22 of 2,272 |
| 10Caroline County, VA | 94 | 7 | 5.8 | $5.3M | +11.3% | #23 of 2,272 |
| 94Williamsburg city, VA | 30 | 14 | 27.9 | $804K | +2.6% | #1,820 of 2,272 |
Other business types in Williamsburg city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Williamsburg city, VA?
Williamsburg city has 14 insurance agencies on map listings as of September 2026. 4 of them (29%) are chain locations. The listings count insurance agencies. Official counts show 7 businesses with payroll classed as insurance agencies and brokerages in 2023.
How much do households in Williamsburg city, VA spend on vehicle insurance?
About $11.3M a year, or $2,244 per household. That is 15% above the U.S. average (an index of 115, where 100 is the U.S. average). Spread across the 14 insurance agencies on map listings, it comes to $804K per agency. It is estimated from the incomes of the 5,020 households in Williamsburg city and national spending patterns by income.
How does Williamsburg city, VA compare with the U.S. for insurance agencies?
Williamsburg city has 27.9 insurance agencies per 10,000 households, 79% above the U.S. rate of 15.6. Spending per agency is $804K, 36% below the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, Williamsburg city would have about 9, against 14 on map listings. There is one business with payroll in the industry for every 717 households, against one for every 966 across the U.S.
How fast is Williamsburg city, VA growing?
Population estimates put Williamsburg city at 15,861 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 5,020 households. The median household income in Williamsburg city is $75,604 a year, 6% below the U.S. median of $80,734. That rose 31.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Williamsburg city scores 30 for insurance agencies (lower middle), #1,820 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Williamsburg city. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Williamsburg city
Screening a site or an acquisition in Williamsburg city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Williamsburg city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.