Groceries and convenience · County · Virginia
Convenience stores in Williamsburg city, VA
The convenience stores in Williamsburg city, VA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 28 out of 100: Lower middle
Ranked #1,871 of 2,261 scored counties
#84 of 113 scored counties in Virginia
- Listings
- 13
- 10 chain locations (77%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $30.4M
- On groceries · $6,049 a household
- Spending per listing
- $2.3M
- 70% below the U.S.
- Listings per 10k households
- 25.9
- 3.2 times the U.S.
- Population, 2025
- 15,861
- +2.6% since 2020
See the convenience stores around any address in Williamsburg city
The site report maps the convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Williamsburg city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for convenience stores in Williamsburg city is 28 (lower middle), #1,871 of 2,261 scored counties and #84 of 113 scored counties in Virginia. That puts it in the bottom quarter of counties.
At $6,049 per household (4% below the U.S. average), households in Williamsburg city spend about $30.4M a year on groceries. That works out to $2.3M per store, 70% below the U.S. figure of $7.9M. The spending figure covers all groceries, not only convenience stores.
There are 13 convenience stores on map listings in Williamsburg city as of September 2026. 10 of them (77%) are chain locations, against 60% across the U.S. That comes to 25.9 for every 10,000 households, 3.2 times the U.S. rate of 8.0.
Official counts show 4 businesses with payroll classed as convenience stores in Williamsburg city in 2023. That is one for every 1,255 households, against one for every 3,493 across the U.S. Population estimates put the population change in Williamsburg city from 2020 to 2025 at +2.6%, slower than the U.S. (+3.1%).
How Williamsburg city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all groceries by the convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Williamsburg city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 25.9 | 9.4 | 8.0 |
| Spending per listing | $2.3M | $6.9M | $7.9M |
| Households per official establishment | 1,255 | 2,341 | 3,493 |
| Official establishment growth, 2019–2023 | n/a | +19.9% | +22.0% |
| Population growth, 2020–2025 | +2.6% | +2.8% | +3.1% |
| Spending per household on groceries | $6,049 | $6,537 | $6,319 |
| Median household income | $75,604 | $93,170 | $80,734 |
| Groundwork market score | 28 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 4
- Employees, 2023
- 64
- Annual payroll, 2023
- $1.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 1310 chain locations
- Listings at the U.S. rate for this spending
- 4The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as convenience stores in Williamsburg city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Williamsburg city
- Population, 2025 estimate
- 15,861+2.6% since 2020
- Households
- 5,020
- Median age
- 33.9
- Homes lived in by their owners
- 53%
- Vehicles per household
- 1.7
- Land area
- 9 sq. mi.
- People per square mile
- 1,768
- Median household income
- $75,604+31.6% vs. 2015–2019, before inflation
- Average household income
- $111,449
- Median home value
- $428,100
- Jobs located here
- 12,295
- Daytime population
- 23,102Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Williamsburg city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the convenience stores on map listings by name and distance.
Or open the report at the center of Williamsburg city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardConvenience stores across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for convenience stores, numbered among those based in Virginia, with Williamsburg city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Powhatan County, VA | 91 | 7 | 6.2 | $11.1M | +7.0% | #29 of 2,261 |
| 2Loudoun County, VA | 89 | 88 | 6.2 | $13M | +6.4% | #43 of 2,261 |
| 3Arlington County, VA | 82 | 52 | 4.6 | $16M | +2.1% | #126 of 2,261 |
| 4Fairfax County, VA | 81 | 170 | 4.1 | $18.5M | +1.7% | #136 of 2,261 |
| 5King George County, VA | 81 | 10 | 9.9 | $7M | +10.5% | #156 of 2,261 |
| 6James City County, VA | 80 | 24 | 7.5 | $9.1M | +6.2% | #172 of 2,261 |
| 7Stafford County, VA | 80 | 51 | 9.7 | $7.6M | +8.3% | #175 of 2,261 |
| 8Orange County, VA | 79 | 9 | 6.1 | $10.7M | +10.1% | #190 of 2,261 |
| 9Greene County, VA | 79 | 7 | 8.7 | $7.4M | +6.6% | #203 of 2,261 |
| 10Prince William County, VA | 77 | 101 | 6.4 | $11.4M | +4.2% | #244 of 2,261 |
| 84Williamsburg city, VA | 28 | 13 | 25.9 | $2.3M | +2.6% | #1,871 of 2,261 |
Other business types in Williamsburg city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores27
- Grocery stores31
- Convenience stores28
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many convenience stores are in Williamsburg city, VA?
As of September 2026, map listings count 13 convenience stores in Williamsburg city. 10 of them (77%) are chain locations. The listings count convenience stores without fuel. Official counts show 4 businesses with payroll classed as convenience stores in 2023.
How much do households in Williamsburg city, VA spend on groceries?
About $30.4M a year, or $6,049 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 13 convenience stores on map listings, it comes to $2.3M per store. That spending covers all groceries, which convenience stores share with other businesses in the trade. It is estimated from the incomes of the 5,020 households in Williamsburg city and national spending patterns by income.
How does Williamsburg city, VA compare with the U.S. for convenience stores?
Williamsburg city has 25.9 convenience stores per 10,000 households, 3.2 times the U.S. rate of 8.0. Spending per store is $2.3M, 70% below the U.S. figure of $7.9M. At the U.S. ratio of convenience stores to household spending, Williamsburg city would have about 4, against 13 on map listings. There is one business with payroll in the industry for every 1,255 households, against one for every 3,493 across the U.S.
How fast is Williamsburg city, VA growing?
Population estimates put Williamsburg city at 15,861 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 5,020 households. The median household income in Williamsburg city is $75,604 a year, 6% below the U.S. median of $80,734. That rose 31.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Williamsburg city scores 28 for convenience stores (lower middle), #1,871 of 2,261 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Williamsburg city. It maps the convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for convenience stores · All 56 business types in Williamsburg city
Screening a site or an acquisition in Williamsburg city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Williamsburg city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.