County profile · Vermont
Rutland County, VT market data
How Rutland County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 59,653
- −1.4% since 2020
- Households
- 25,321
- Median household income
- $68,616
- +22.2% vs. 2015–2019, before inflation
- Median home value
- $229,400
- Jobs located here
- 27,134
- Highest market score
- 63
- Barbershops, #376 of 1,356 scored counties
A site report maps the competitors on map listings around any address in Rutland County by name and distance, and the households and spending within reach. Or open the report at the center of Rutland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Rutland County has an estimated 59,653 people and 25,321 households. Population estimates show Rutland County declined 1.4% from 2020 to 2025, against +3.1% for the U.S. Median household income in Rutland County is $68,616, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.2%, before inflation.
Relative to the U.S., household spending in Rutland County runs highest on groceries (an index of 102, where 100 is the U.S. average) and lowest on pets (65).
Of the business types scored in Rutland County, barbershops (63), nail salons (61) and clothing and shoe stores (59) have the highest Groundwork market scores. For barbershops, that ranks #376 of 1,356 scored counties.
Rutland County is part of the Rutland area. Against the U.S., map listings per household run highest for funeral homes (2.2 times the U.S. rate) and lowest for dentists and orthodontists (34% below the U.S. rate).
All 56 business types in Rutland County
Highest Groundwork market score first. Each score compares Rutland County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Barbershops | 63 | #376 of 1,356 | 6 | 2.4 | $3.9M | 208 | Under 3 |
| Nail salons | 61 | #359 of 1,328 | 7 | 2.8 | $3.4M | 201 | Under 3 |
| Clothing and shoe stores | 59 | #710 of 2,087 | 31 | 12.2 | $1.7M | 135 | 12 |
| Real estate agents and brokers | 54 | #833 of 2,176 | 54 | 21.3 | Index only | 146 | 15 |
| Clothing, shoes and laundry | 54 | #954 of 2,210 | 48 | 19.0 | $1.1M | 126 | 15 |
| Chiropractors | 51 | #693 of 1,490 | 9 | 3.6 | $3.1M | 131 | 7 |
| HVAC and plumbing | 50 | #842 of 1,707 | 12 | 4.7 | $6.2M | 129 | 35 |
| Pizza | 50 | #1,020 of 2,090 | 21 | 8.3 | $4.4M | 86 | 41 |
| Real estate | 49 | #1,131 of 2,229 | 66 | 26.1 | Index only | 150 | 34 |
| Funeral homes | 48 | #767 of 1,472 | 12 | 4.7 | $358K | 53 | 4 |
| Convenience stores | 46 | #1,282 of 2,261 | 36 | 14.2 | $4.5M | 57 | 7 |
| Fast food and sandwich shops | 46 | #1,309 of 2,222 | 36 | 14.2 | $2.6M | 84 | 41 |
| Spas and skin care | 43 | #1,148 of 1,769 | 28 | 11.1 | $839K | 96 | 4 |
| Dentists and orthodontists | 43 | #1,176 of 1,886 | 22 | 8.7 | $1.3M | 131 | 19 |
| Gyms | 42 | #1,200 of 1,792 | 23 | 9.1 | $865K | 66 | 5 |
| Property management | 41 | #604 of 910 | 9 | 3.6 | Index only | 86 | 13 |
| Optometrists and eye care | 41 | #899 of 1,302 | 12 | 4.7 | $2.4M | 75 | 3 |
| Salons, barbers and spas | 40 | #1,721 of 2,385 | 103 | 40.7 | $228K | 107 | 22 |
| Primary care and pediatrics | 39 | #1,186 of 1,656 | 21 | 8.3 | $1.3M | 76 | 23 |
| Hair salons | 39 | #1,686 of 2,339 | 59 | 23.3 | $398K | 93 | 14 |
| Car washes and detailing | 37 | #1,053 of 1,451 | 8 | 3.2 | $2.6M | 102 | Under 3 |
| Lawn, cleaning and pest control | 36 | #1,370 of 1,771 | 16 | 6.3 | $1.9M | 113 | 69 |
| Child care and preschools | 34 | #1,253 of 1,611 | 23 | 9.1 | $544K | 54 | 15 |
| Yoga, Pilates and fitness studios | 32 | #670 of 777 | 13 | 5.1 | $1.5M | 38 | 5 |
| Landscaping and lawn care | 31 | #1,236 of 1,493 | 12 | 4.7 | $2.5M | 86 | 45 |
| Doctors, dentists and clinics | 31 | #2,050 of 2,394 | 198 | 78.2 | $143K | 94 | 67 |
| Coffee shops and cafes | 30 | #1,742 of 2,063 | 30 | 11.8 | $3.1M | 83 | 19 |
| Insurance agencies | 30 | #1,800 of 2,272 | 32 | 12.6 | $1.2M | 95 | 23 |
| Home repair trades | 30 | #1,837 of 2,057 | 39 | 15.4 | $1.9M | 78 | 79 |
| Grocery and convenience stores | 30 | #1,957 of 2,402 | 85 | 33.6 | $1.9M | 56 | 30 |
| Laundromats | 28 | #643 of 785 | 7 | 2.8 | $7.6M | 61 | 3 |
| Gyms, studios and classes | 27 | #1,875 of 2,088 | 55 | 21.7 | $362K | 55 | 12 |
| Tire shops | 26 | #1,301 of 1,530 | 11 | 4.3 | $1.9M | 75 | 6 |
| Electricians | 25 | #1,045 of 1,160 | 11 | 4.3 | $6.7M | 56 | 32 |
| Martial arts and dance studios | 25 | #1,208 of 1,334 | 19 | 7.5 | $1M | 52 | 7 |
| Grocery stores | 25 | #1,784 of 2,070 | 37 | 14.6 | $4.4M | 47 | 23 |
| Restaurants and cafes | 25 | #2,188 of 2,405 | 318 | 125.6 | $290K | 78 | 125 |
| Sit-down restaurants | 25 | #2,198 of 2,405 | 164 | 64.8 | $563K | 85 | 65 |
| Collision repair and body shops | 24 | #1,197 of 1,327 | 8 | 3.2 | $2.6M | 84 | 10 |
| Roofing and gutters | 22 | #1,105 of 1,177 | 16 | 6.3 | $4.6M | 55 | 12 |
| Bakeries and dessert shops | 22 | #1,790 of 1,889 | 33 | 13.0 | $2.8M | 67 | 23 |
| Physical therapy | 18 | #1,360 of 1,422 | 19 | 7.5 | $1.5M | 62 | 15 |
| Veterinarians | 12 | #1,455 of 1,485 | 12 | 4.7 | $1.2M | 46 | 11 |
| Auto repair and car care | 10 | #2,382 of 2,401 | 123 | 48.6 | $168K | 63 | 56 |
| Pet grooming and boarding | 9 | #1,448 of 1,461 | 16 | 6.3 | $933K | 37 | 8 |
| Gas stations | 8 | #2,345 of 2,358 | 50 | 19.7 | $973K | 41 | 53 |
| Auto repair shops | 8 | #2,372 of 2,378 | 84 | 33.2 | $246K | 55 | 47 |
| Pet businesses | 7 | #2,195 of 2,200 | 46 | 18.2 | $325K | 37 | 23 |
| Pet stores | 6 | #967 of 974 | 10 | 3.9 | $1.5M | 33 | 4 |
| Dry cleaners | Not scored | Not scored | 2 | 0.8 | $26.5M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 0.8 | $15.1M | Too few | 21 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 0.8 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 0.8 | $15.1M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.4 | $20.7M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Rutland County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $20.7M | $816 | 85 |
| Gasoline and other fuels | $48.7M | $1,921 | 74 |
| Food away from home | $92.3M | $3,644 | 90 |
| Groceries | $162.5M | $6,419 | 102 |
| Personal care products and services | $23.5M | $928 | 92 |
| Child care and other personal services | $12.5M | $494 | 85 |
| Memberships, classes and admissions | $19.9M | $785 | 80 |
| Medical and dental services | $28.3M | $1,117 | 87 |
| Pets | $14.9M | $590 | 65 |
| Clothing, shoes and related services | $53M | $2,095 | 102 |
| Vehicle insurance | $38.3M | $1,512 | 77 |
| Home repairs, maintenance and insurance | $73.9M | $2,918 | 97 |
| Lawn care, cleaning and other household services | $30.2M | $1,194 | 84 |
| Rent and homeowner costs | $429.5M | $16,964 | 102 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Rutland County
- Population, 2025 estimate
- 59,653−1.4% since 2020
- Households
- 25,321
- Median age
- 46.7
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.7
- Land area
- 931 sq. mi.
- People per square mile
- 65
- Median household income
- $68,616+22.2% vs. 2015–2019, before inflation
- Average household income
- $92,636
- Median home value
- $229,400
- Jobs located here
- 27,134
- Daytime population
- 57,388Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rutland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Rutland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Vermont 8
- Windsor County, VT57,990 people
- Addison County, VT37,664 people
- Orange County, VT29,761 people
- Bennington County, VT37,269 people
- Windham County, VT45,923 people
- Washington County, VT60,017 people
- Chittenden County, VT169,758 people
- Lamoille County, VT26,148 people
Questions
How fast is Rutland County, VT growing?
Population estimates put Rutland County at 59,653 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 25,321 households. Median household income rose 22.2% from the 2015–2019 survey, before inflation.
How much do households in Rutland County, VT spend?
Households in Rutland County spend about $429.5M a year on rent and homeowner costs, $162.5M on groceries and $92.3M on food away from home. Set against the U.S., households in Rutland County spend the most on groceries (an index of 102, where 100 is the U.S. average) and the least on pets (65).
Which business types have the highest market scores in Rutland County, VT?
The highest Groundwork market scores in Rutland County are for barbershops (63), nail salons (61) and clothing and shoe stores (59). Rutland County ranks #376 of 1,356 scored counties for barbershops.
How does Rutland County, VT compare with the U.S.?
The median household income in Rutland County is $68,616 a year, 15% below the U.S. median of $80,734. The population fell 1.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $229,400, against $332,700 for the U.S. For its number of households, Rutland County has the most map listings, relative to the U.S., for funeral homes (2.2 times the U.S. rate) and the fewest for dentists and orthodontists (34% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 49 of the 56 business types have a score in Rutland County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rutland County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Rutland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rutland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.