Small-town market profile · Vermont
Barre, VT area market data
Population, household spending and competition for 56 business types in the Barre area, each scored against other small-town markets.
- Population, 2025
- 59,652
- −0.2% since 2020
- Households
- 25,855
- Median household income
- $83,449
- +32.9% vs. 2015–2019, before inflation
- Median home value
- $315,000
- Jobs located here
- 30,099
- Highest market score
- 80
- Barbershops, #29 of 377 scored small-town markets
A site report maps the competitors on map listings around any address in the Barre area by name and distance, and the households and spending within reach. Or open the report at the center of the Barre area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 59,652 people live in the Barre area, in 25,855 households. Between 2020 and 2025, the population of the Barre area declined 0.2%, against +3.1% for the U.S. The median household income in the Barre area is $83,449 a year, 3% above the U.S. median of $80,734. That rose 32.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Barre area spend the most on clothing, shoes and related services (an index of 111, where 100 is the U.S. average) and the least on pets (72).
The highest Groundwork market scores in the Barre area are for barbershops (80), fast food and sandwich shops (78) and funeral homes (76). The Barre area ranks #29 of 377 scored small-town markets for barbershops.
The Barre area is made up of one county, Washington County. For its number of households, the Barre area has the most map listings, relative to the U.S., for yoga, Pilates and fitness studios (2.6 times the U.S. rate) and the fewest for spas and skin care studios (43% below the U.S. rate).
All 56 business types in the Barre area
Highest Groundwork market score first. Each score compares the Barre area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Barbershops | 80 | #29 of 377 | 6 | 2.3 | $4.4M | 233 | Under 3 |
| Fast food and sandwich shops | 78 | #38 of 537 | 29 | 11.2 | $3.6M | 118 | 37 |
| Funeral homes | 76 | #43 of 365 | 5 | 1.9 | $796K | 117 | 3 |
| Pizza | 74 | #49 of 520 | 20 | 7.7 | $5.2M | 103 | 37 |
| Salons, barbers and spas | 70 | #53 of 538 | 94 | 36.4 | $280K | 132 | 12 |
| Clothing and shoe stores | 68 | #115 of 536 | 36 | 13.9 | $1.6M | 129 | 11 |
| Hair salons | 65 | #99 of 538 | 65 | 25.1 | $405K | 94 | 5 |
| Spas and skin care | 65 | #101 of 504 | 17 | 6.6 | $1.5M | 177 | 5 |
| Clothing, shoes and laundry | 64 | #144 of 536 | 54 | 20.9 | $1.1M | 124 | 14 |
| Real estate agents and brokers | 61 | #122 of 533 | 50 | 19.3 | Index only | 173 | 15 |
| HVAC and plumbing | 60 | #134 of 476 | 13 | 5.0 | $6.3M | 133 | 35 |
| Convenience stores | 60 | #184 of 529 | 35 | 13.5 | $5M | 64 | 6 |
| Home repair trades | 59 | #149 of 526 | 26 | 10.1 | $3.2M | 130 | 66 |
| Real estate | 58 | #154 of 536 | 66 | 25.5 | Index only | 165 | 28 |
| Primary care and pediatrics | 57 | #170 of 458 | 13 | 5.0 | $2.4M | 135 | 32 |
| Sit-down restaurants | 56 | #204 of 538 | 139 | 53.8 | $750K | 113 | 52 |
| Laundromats | 54 | #64 of 150 | 9 | 3.5 | $6.6M | 52 | 3 |
| Child care and preschools | 54 | #198 of 454 | 16 | 6.2 | $927K | 93 | 19 |
| Restaurants and cafes | 54 | #229 of 538 | 312 | 120.7 | $334K | 90 | 103 |
| Property management | 52 | #88 of 180 | 11 | 4.3 | Index only | 77 | 8 |
| Electricians | 52 | #141 of 295 | 10 | 3.9 | $8.2M | 69 | 26 |
| Collision repair and body shops | 51 | #177 of 387 | 8 | 3.1 | $2.7M | 89 | 5 |
| Gyms | 51 | #243 of 506 | 20 | 7.7 | $1.2M | 92 | 11 |
| Car washes and detailing | 49 | #223 of 441 | 9 | 3.5 | $2.4M | 97 | 4 |
| Optometrists and eye care | 48 | #225 of 400 | 11 | 4.3 | $2.8M | 91 | 6 |
| Physical therapy | 45 | #243 of 400 | 15 | 5.8 | $2.1M | 87 | 9 |
| Lawn, cleaning and pest control | 45 | #277 of 481 | 19 | 7.3 | $1.8M | 105 | 71 |
| Grocery stores | 45 | #314 of 506 | 23 | 8.9 | $7.7M | 83 | 22 |
| Grocery and convenience stores | 44 | #342 of 538 | 78 | 30.2 | $2.3M | 67 | 28 |
| Coffee shops and cafes | 43 | #345 of 529 | 41 | 15.9 | $2.5M | 69 | 14 |
| Tire shops | 42 | #280 of 431 | 11 | 4.3 | $2M | 79 | 5 |
| Insurance agencies | 41 | #343 of 537 | 32 | 12.4 | $1.2M | 99 | 19 |
| Martial arts and dance studios | 38 | #269 of 378 | 15 | 5.8 | $1.6M | 79 | 18 |
| Pet grooming and boarding | 37 | #293 of 387 | 10 | 3.9 | $1.7M | 67 | 6 |
| Chiropractors | 37 | #319 of 426 | 20 | 7.7 | $1.6M | 65 | 8 |
| Doctors, dentists and clinics | 37 | #391 of 538 | 220 | 85.1 | $142K | 93 | 75 |
| Dentists and orthodontists | 36 | #399 of 526 | 32 | 12.4 | $978K | 99 | 20 |
| Landscaping and lawn care | 35 | #305 of 399 | 17 | 6.6 | $2M | 67 | 51 |
| Bakeries and dessert shops | 34 | #422 of 507 | 46 | 17.8 | $2.3M | 55 | 18 |
| Gyms, studios and classes | 33 | #448 of 535 | 51 | 19.7 | $467K | 71 | 29 |
| Yoga, Pilates and fitness studios | 31 | #101 of 112 | 16 | 6.2 | $1.5M | 37 | 11 |
| Pet stores | 27 | #190 of 220 | 7 | 2.7 | $2.4M | 54 | 4 |
| Auto repair and car care | 21 | #504 of 538 | 110 | 42.5 | $199K | 74 | 59 |
| Auto repair shops | 20 | #507 of 538 | 66 | 25.5 | $332K | 75 | 48 |
| Veterinarians | 19 | #382 of 398 | 16 | 6.2 | $1.1M | 39 | 9 |
| Pet businesses | 17 | #517 of 527 | 38 | 14.7 | $447K | 51 | 19 |
| Gas stations | 14 | #523 of 536 | 48 | 18.6 | $1.1M | 44 | 49 |
| Nail salons | Not scored | Not scored | 4 | 1.5 | $6.6M | 394 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 1.2 | Index only | 403 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 1.2 | $27.4M | 324 | 5 |
| Home inspectors | Not scored | Not scored | 2 | 0.8 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.4 | $33.5M | Too few | 20 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.4 | $21.9M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.4 | $33.5M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Barre area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $21.9M | $846 | 88 |
| Gasoline and other fuels | $50.7M | $1,960 | 75 |
| Food away from home | $104.2M | $4,030 | 99 |
| Groceries | $176.6M | $6,832 | 108 |
| Personal care products and services | $26.3M | $1,019 | 101 |
| Child care and other personal services | $14.8M | $574 | 99 |
| Memberships, classes and admissions | $23.8M | $921 | 94 |
| Medical and dental services | $31.3M | $1,211 | 94 |
| Pets | $17M | $658 | 72 |
| Clothing, shoes and related services | $59M | $2,282 | 111 |
| Vehicle insurance | $39.8M | $1,540 | 79 |
| Home repairs, maintenance and insurance | $82.3M | $3,183 | 105 |
| Lawn care, cleaning and other household services | $33.5M | $1,298 | 92 |
| Rent and homeowner costs | $471.4M | $18,231 | 109 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Barre area
- Population, 2025 estimate
- 59,652−0.2% since 2020
- Households
- 25,855
- Median age
- 44.1
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.7
- Land area
- 687 sq. mi.
- People per square mile
- 87
- Median household income
- $83,449+32.9% vs. 2015–2019, before inflation
- Average household income
- $108,553
- Median home value
- $315,000
- Jobs located here
- 30,099
- Daytime population
- 61,944Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Barre area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Barre area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Barre area 1
- Washington County, VT60,017 people
Other markets based in Vermont 4
- Burlington-South Burlington, VT metro area227,846 people
- Rutland, VT area60,425 people
- Brattleboro, VT area45,923 people
- Bennington, VT area37,269 people
Questions
How fast is the Barre, VT area growing?
Population estimates put the Barre area at 59,652 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 25,855 households. Against the 2015–2019 survey, median household income rose 32.9%, before inflation.
How much do households in the Barre, VT area spend?
Households in the Barre area spend about $471.4M a year on rent and homeowner costs, $176.6M on groceries and $104.2M on food away from home. Relative to the U.S., household spending in the Barre area runs highest on clothing, shoes and related services (an index of 111, where 100 is the U.S. average) and lowest on pets (72).
Which business types have the highest market scores in the Barre, VT area?
Of the business types scored in the Barre area, barbershops (80), fast food and sandwich shops (78) and funeral homes (76) have the highest Groundwork market scores. For barbershops, that ranks #29 of 377 scored small-town markets.
How does the Barre, VT area compare with the U.S.?
Median household income in the Barre area is $83,449, 3% above the U.S. median of $80,734. The population fell 0.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $315,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for yoga, Pilates and fitness studios (2.6 times the U.S. rate) and lowest for spas and skin care studios (43% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 47 of the 56 business types have a score in the Barre area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Barre area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Barre area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Barre area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.