Small-town market profile · Vermont
Bennington, VT area market data
How the Bennington area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 36,630
- −1.8% since 2020
- Households
- 14,987
- Median household income
- $73,325
- +30.5% vs. 2015–2019, before inflation
- Median home value
- $279,900
- Jobs located here
- 16,869
- Highest market score
- 64
- Fast food and sandwich shops, #142 of 537 scored small-town markets
A site report maps the competitors on map listings around any address in the Bennington area by name and distance, and the households and spending within reach. Or open the report at the center of the Bennington area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Bennington area has an estimated 36,630 people and 14,987 households. Population estimates put the population change in the Bennington area from 2020 to 2025 at −1.8%, against +3.1% for the U.S. Median household income in the Bennington area is $73,325, 9% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.5%, before inflation.
Relative to the U.S., household spending in the Bennington area runs highest on clothing, shoes and related services (an index of 108, where 100 is the U.S. average) and lowest on pets (69).
Of the business types scored in the Bennington area, fast food and sandwich shops (64), roofing and gutter companies (63) and funeral homes (63) have the highest Groundwork market scores. For fast food and sandwich shops, that ranks #142 of 537 scored small-town markets.
The Bennington area is made up of one county, Bennington County. Against the U.S., map listings per household run highest for electricians (2.7 times the U.S. rate) and lowest for insurance agencies (36% below the U.S. rate).
All 56 business types in the Bennington area
Highest Groundwork market score first. Each score compares the Bennington area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Fast food and sandwich shops | 64 | #142 of 537 | 17 | 11.3 | $3.4M | 111 | 26 |
| Roofing and gutters | 63 | #66 of 288 | 5 | 3.3 | $9.1M | 108 | Under 3 |
| Funeral homes | 63 | #102 of 365 | 7 | 4.7 | $427K | 63 | Under 3 |
| Nail salons | 60 | #127 of 387 | 6 | 4.0 | $2.4M | 146 | Under 3 |
| Pizza | 58 | #169 of 520 | 13 | 8.7 | $4.4M | 88 | 26 |
| Hair salons | 53 | #240 of 538 | 26 | 17.3 | $561K | 130 | 14 |
| Chiropractors | 51 | #202 of 426 | 6 | 4.0 | $2.9M | 122 | 5 |
| Martial arts and dance studios | 49 | #195 of 378 | 6 | 4.0 | $2.2M | 110 | 6 |
| Real estate | 46 | #305 of 536 | 38 | 25.4 | Index only | 160 | 28 |
| Real estate agents and brokers | 46 | #315 of 533 | 31 | 20.7 | Index only | 156 | 15 |
| Salons, barbers and spas | 44 | #343 of 538 | 57 | 38.0 | $256K | 120 | 19 |
| Insurance agencies | 43 | #321 of 537 | 15 | 10.0 | $1.5M | 121 | 12 |
| Property management | 41 | #121 of 180 | 6 | 4.0 | Index only | 79 | 10 |
| HVAC and plumbing | 38 | #358 of 476 | 12 | 8.0 | $3.8M | 80 | 23 |
| Gyms | 38 | #378 of 506 | 13 | 8.7 | $1M | 79 | 8 |
| Coffee shops and cafes | 37 | #409 of 529 | 31 | 20.7 | $1.9M | 50 | 7 |
| Child care and preschools | 36 | #346 of 454 | 13 | 8.7 | $654K | 65 | 18 |
| Bakeries and dessert shops | 36 | #405 of 507 | 27 | 18.0 | $2.1M | 52 | 7 |
| Sit-down restaurants | 33 | #440 of 538 | 99 | 66.1 | $584K | 88 | 42 |
| Home repair trades | 33 | #448 of 526 | 27 | 18.0 | $1.7M | 70 | 38 |
| Spas and skin care | 32 | #431 of 504 | 22 | 14.7 | $663K | 76 | Under 3 |
| Electricians | 31 | #265 of 295 | 10 | 6.7 | $4.6M | 38 | 15 |
| Convenience stores | 31 | #432 of 529 | 27 | 18.0 | $3.7M | 46 | 12 |
| Gyms, studios and classes | 30 | #471 of 535 | 28 | 18.7 | $475K | 72 | 14 |
| Clothing and shoe stores | 29 | #455 of 536 | 48 | 32.0 | $693K | 55 | 24 |
| Doctors, dentists and clinics | 29 | #460 of 538 | 124 | 82.7 | $141K | 92 | 47 |
| Restaurants and cafes | 29 | #469 of 538 | 219 | 146.1 | $264K | 71 | 75 |
| Clothing, shoes and laundry | 28 | #458 of 536 | 65 | 43.4 | $511K | 58 | 24 |
| Primary care and pediatrics | 27 | #397 of 458 | 21 | 14.0 | $832K | 47 | 19 |
| Grocery stores | 26 | #442 of 506 | 21 | 14.0 | $4.7M | 51 | 15 |
| Grocery and convenience stores | 26 | #475 of 538 | 64 | 42.7 | $1.5M | 46 | 27 |
| Dentists and orthodontists | 26 | #476 of 526 | 19 | 12.7 | $919K | 93 | 13 |
| Tire shops | 25 | #374 of 431 | 7 | 4.7 | $1.8M | 72 | 5 |
| Yoga, Pilates and fitness studios | 21 | #108 of 112 | 9 | 6.0 | $1.5M | 36 | 8 |
| Veterinarians | 21 | #375 of 398 | 6 | 4.0 | $1.6M | 58 | 6 |
| Lawn, cleaning and pest control | 21 | #467 of 481 | 17 | 11.3 | $1.1M | 66 | 54 |
| Physical therapy | 20 | #378 of 400 | 12 | 8.0 | $1.5M | 61 | 10 |
| Landscaping and lawn care | 18 | #395 of 399 | 14 | 9.3 | $1.3M | 46 | 41 |
| Auto repair shops | 16 | #521 of 538 | 40 | 26.7 | $314K | 71 | 24 |
| Auto repair and car care | 15 | #522 of 538 | 65 | 43.4 | $193K | 72 | 33 |
| Collision repair and body shops | 13 | #382 of 387 | 7 | 4.7 | $1.8M | 58 | 9 |
| Pet grooming and boarding | 13 | #383 of 387 | 7 | 4.7 | $1.3M | 53 | 8 |
| Gas stations | 13 | #526 of 536 | 25 | 16.7 | $1.2M | 49 | 26 |
| Pet stores | 8 | #218 of 220 | 7 | 4.7 | $1.3M | 30 | Under 3 |
| Pet businesses | 8 | #525 of 527 | 24 | 16.0 | $393K | 45 | 14 |
| Laundromats | Not scored | Not scored | 4 | 2.7 | $8.3M | 66 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 2.0 | $4.9M | 258 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 2.0 | $4.2M | 166 | Under 3 |
| Dry cleaners | Not scored | Not scored | 3 | 2.0 | $11.1M | 71 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 2.0 | $5.8M | 186 | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 1.3 | $9.4M | Too few | 13 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.7 | $12.6M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.7 | $18.7M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Bennington area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $12.6M | $838 | 88 |
| Gasoline and other fuels | $29.1M | $1,943 | 75 |
| Food away from home | $57.8M | $3,858 | 95 |
| Groceries | $98.8M | $6,594 | 104 |
| Personal care products and services | $14.6M | $973 | 97 |
| Child care and other personal services | $8.5M | $568 | 98 |
| Memberships, classes and admissions | $13.3M | $888 | 90 |
| Medical and dental services | $17.5M | $1,166 | 90 |
| Pets | $9.4M | $629 | 69 |
| Clothing, shoes and related services | $33.2M | $2,218 | 108 |
| Vehicle insurance | $22.8M | $1,519 | 78 |
| Home repairs, maintenance and insurance | $45.7M | $3,047 | 101 |
| Lawn care, cleaning and other household services | $18.7M | $1,249 | 88 |
| Rent and homeowner costs | $264.2M | $17,626 | 106 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Bennington area
- Population, 2025 estimate
- 36,630−1.8% since 2020
- Households
- 14,987
- Median age
- 47.5
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.7
- Land area
- 674 sq. mi.
- People per square mile
- 55
- Median household income
- $73,325+30.5% vs. 2015–2019, before inflation
- Average household income
- $107,853
- Median home value
- $279,900
- Jobs located here
- 16,869
- Daytime population
- 38,521Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Bennington area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Bennington area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Bennington area 1
- Bennington County, VT37,269 people
Other markets based in Vermont 4
- Burlington-South Burlington, VT metro area227,846 people
- Rutland, VT area60,425 people
- Barre, VT area60,017 people
- Brattleboro, VT area45,923 people
Questions
How fast is the Bennington, VT area growing?
Population estimates put the Bennington area at 36,630 people in 2025, down 1.8% since 2020, against +3.1% for the U.S. It has 14,987 households. Median household income rose 30.5% from the 2015–2019 survey, before inflation.
How much do households in the Bennington, VT area spend?
Households in the Bennington area spend about $264.2M a year on rent and homeowner costs, $98.8M on groceries and $57.8M on food away from home. Set against the U.S., households in the Bennington area spend the most on clothing, shoes and related services (an index of 108, where 100 is the U.S. average) and the least on pets (69).
Which business types have the highest market scores in the Bennington, VT area?
The highest Groundwork market scores in the Bennington area are for fast food and sandwich shops (64), roofing and gutter companies (63) and funeral homes (63). The Bennington area ranks #142 of 537 scored small-town markets for fast food and sandwich shops.
How does the Bennington, VT area compare with the U.S.?
The median household income in the Bennington area is $73,325 a year, 9% below the U.S. median of $80,734. The population fell 1.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $279,900, against $332,700 for the U.S. For its number of households, the Bennington area has the most map listings, relative to the U.S., for electricians (2.7 times the U.S. rate) and the fewest for insurance agencies (36% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 45 of the 56 business types have a score in the Bennington area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Bennington area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Bennington area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Bennington area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.