Small-town market profile · Vermont
Brattleboro, VT area market data
How the Brattleboro area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 45,204
- −1.4% since 2020
- Households
- 19,784
- Median household income
- $72,217
- Median home value
- $279,600
- Jobs located here
- 21,744
- Highest market score
- 70
- Funeral homes, #62 of 365 scored small-town markets
A site report maps the competitors on map listings around any address in the Brattleboro area by name and distance, and the households and spending within reach. Or open the report at the center of the Brattleboro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Brattleboro area has an estimated 45,204 people and 19,784 households. Population estimates put the population change in the Brattleboro area from 2020 to 2025 at −1.4%, against +3.1% for the U.S. Median household income in the Brattleboro area is $72,217, 11% below the U.S. median of $80,734.
Relative to the U.S., household spending in the Brattleboro area runs highest on clothing, shoes and related services (an index of 106, where 100 is the U.S. average) and lowest on pets (67).
Of the business types scored in the Brattleboro area, funeral homes (70), clothing and shoe stores (66) and real estate agents and brokers (60) have the highest Groundwork market scores. For funeral homes, that ranks #62 of 365 scored small-town markets.
The Brattleboro area is made up of one county, Windham County. Against the U.S., map listings per household run highest for yoga, Pilates and fitness studios (4.2 times the U.S. rate) and lowest for real estate agents and brokers (54% below the U.S. rate).
All 56 business types in the Brattleboro area
Highest Groundwork market score first. Each score compares the Brattleboro area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 70 | #62 of 365 | 6 | 3.0 | $556K | 82 | Under 3 |
| Clothing and shoe stores | 66 | #133 of 536 | 27 | 13.6 | $1.6M | 125 | 7 |
| Real estate agents and brokers | 60 | #131 of 533 | 28 | 14.2 | Index only | 227 | 16 |
| Clothing, shoes and laundry | 59 | #193 of 536 | 43 | 21.7 | $998K | 113 | 10 |
| Fast food and sandwich shops | 58 | #197 of 537 | 19 | 9.6 | $3.9M | 129 | 44 |
| Salons, barbers and spas | 57 | #176 of 538 | 63 | 31.8 | $302K | 142 | 16 |
| Insurance agencies | 57 | #203 of 537 | 15 | 7.6 | $2M | 162 | 11 |
| Optometrists and eye care | 55 | #159 of 400 | 6 | 3.0 | $3.8M | 121 | 4 |
| Real estate | 55 | #191 of 536 | 36 | 18.2 | Index only | 222 | 45 |
| Hair salons | 55 | #208 of 538 | 37 | 18.7 | $514K | 120 | 12 |
| HVAC and plumbing | 53 | #200 of 476 | 13 | 6.6 | $4.6M | 97 | 20 |
| Tire shops | 51 | #207 of 431 | 5 | 2.5 | $3.3M | 133 | Under 3 |
| Home repair trades | 50 | #268 of 526 | 23 | 11.6 | $2.6M | 108 | 60 |
| Electricians | 49 | #161 of 295 | 6 | 3.0 | $10M | 84 | 34 |
| Gyms | 49 | #264 of 506 | 15 | 7.6 | $1.1M | 86 | 6 |
| Primary care and pediatrics | 48 | #252 of 458 | 14 | 7.1 | $1.6M | 91 | 17 |
| Spas and skin care | 48 | #273 of 504 | 21 | 10.6 | $906K | 103 | 3 |
| Property management | 45 | #108 of 180 | 6 | 3.0 | Index only | 104 | 28 |
| Chiropractors | 44 | #255 of 426 | 10 | 5.1 | $2.3M | 95 | 6 |
| Convenience stores | 43 | #350 of 529 | 26 | 13.1 | $5M | 63 | 11 |
| Laundromats | 41 | #95 of 150 | 7 | 3.5 | $6.1M | 49 | 3 |
| Physical therapy | 37 | #301 of 400 | 11 | 5.6 | $2.1M | 86 | 8 |
| Child care and preschools | 37 | #335 of 454 | 16 | 8.1 | $661K | 66 | 22 |
| Pizza | 37 | #391 of 520 | 22 | 11.1 | $3.4M | 67 | 44 |
| House cleaning | 36 | #111 of 142 | 5 | 2.5 | $4.9M | 76 | 15 |
| Doctors, dentists and clinics | 34 | #423 of 538 | 149 | 75.3 | $153K | 100 | 57 |
| Dentists and orthodontists | 33 | #416 of 526 | 19 | 9.6 | $1.2M | 122 | 19 |
| Collision repair and body shops | 31 | #318 of 387 | 7 | 3.5 | $2.4M | 77 | 7 |
| Bakeries and dessert shops | 31 | #442 of 507 | 25 | 12.6 | $3M | 72 | 16 |
| Grocery and convenience stores | 30 | #454 of 538 | 72 | 36.4 | $1.8M | 53 | 29 |
| Sit-down restaurants | 29 | #470 of 538 | 140 | 70.8 | $534K | 80 | 63 |
| Martial arts and dance studios | 28 | #333 of 378 | 12 | 6.1 | $1.4M | 70 | 14 |
| Grocery stores | 28 | #437 of 506 | 27 | 13.6 | $4.8M | 52 | 18 |
| Coffee shops and cafes | 28 | #488 of 529 | 38 | 19.2 | $2M | 53 | 16 |
| Yoga, Pilates and fitness studios | 27 | #106 of 112 | 20 | 10.1 | $842K | 21 | 6 |
| Auto repair and car care | 27 | #467 of 538 | 82 | 41.4 | $204K | 76 | 33 |
| Restaurants and cafes | 27 | #478 of 538 | 279 | 141.0 | $268K | 72 | 123 |
| Veterinarians | 25 | #357 of 398 | 7 | 3.5 | $1.7M | 64 | 8 |
| Landscaping and lawn care | 24 | #378 of 399 | 14 | 7.1 | $1.7M | 60 | 46 |
| Lawn, cleaning and pest control | 24 | #458 of 481 | 20 | 10.1 | $1.2M | 73 | 64 |
| Pet grooming and boarding | 23 | #358 of 387 | 10 | 5.1 | $1.2M | 48 | 4 |
| Gyms, studios and classes | 23 | #500 of 535 | 47 | 23.8 | $358K | 54 | 20 |
| Gas stations | 21 | #499 of 536 | 38 | 19.2 | $1M | 43 | 25 |
| Pet businesses | 16 | #519 of 527 | 27 | 13.6 | $449K | 51 | 12 |
| Auto repair shops | 16 | #522 of 538 | 55 | 27.8 | $304K | 68 | 32 |
| Car washes and detailing | Not scored | Not scored | 4 | 2.0 | $4.2M | 166 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 4 | 2.0 | $15M | 178 | 6 |
| Nail salons | Not scored | Not scored | 3 | 1.5 | $6.3M | 380 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 1.5 | $4M | 89 | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.5 | $24.4M | Too few | 3 |
| Barbershops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in the Brattleboro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $16.7M | $844 | 88 |
| Gasoline and other fuels | $38.8M | $1,961 | 76 |
| Food away from home | $74.7M | $3,778 | 93 |
| Groceries | $129.8M | $6,560 | 104 |
| Personal care products and services | $19M | $962 | 96 |
| Child care and other personal services | $10.6M | $534 | 92 |
| Memberships, classes and admissions | $16.8M | $851 | 87 |
| Medical and dental services | $22.8M | $1,152 | 89 |
| Pets | $12.1M | $613 | 67 |
| Clothing, shoes and related services | $42.9M | $2,169 | 106 |
| Vehicle insurance | $30.5M | $1,542 | 79 |
| Home repairs, maintenance and insurance | $60.2M | $3,041 | 101 |
| Lawn care, cleaning and other household services | $24.4M | $1,235 | 87 |
| Rent and homeowner costs | $346.1M | $17,495 | 105 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Brattleboro area
- Population, 2025 estimate
- 45,204−1.4% since 2020
- Households
- 19,784
- Median age
- 46.6
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.7
- Land area
- 786 sq. mi.
- People per square mile
- 58
- Median household income
- $72,217
- Average household income
- $99,781
- Median home value
- $279,600
- Jobs located here
- 21,744
- Daytime population
- 48,005Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Brattleboro area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Brattleboro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Brattleboro area 1
- Windham County, VT45,923 people
Other markets based in Vermont 4
- Burlington-South Burlington, VT metro area227,846 people
- Rutland, VT area60,425 people
- Barre, VT area60,017 people
- Bennington, VT area37,269 people
Questions
How fast is the Brattleboro, VT area growing?
Population estimates put the Brattleboro area at 45,204 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 19,784 households.
How much do households in the Brattleboro, VT area spend?
Households in the Brattleboro area spend about $346.1M a year on rent and homeowner costs, $129.8M on groceries and $74.7M on food away from home. Set against the U.S., households in the Brattleboro area spend the most on clothing, shoes and related services (an index of 106, where 100 is the U.S. average) and the least on pets (67).
Which business types have the highest market scores in the Brattleboro, VT area?
The highest Groundwork market scores in the Brattleboro area are for funeral homes (70), clothing and shoe stores (66) and real estate agents and brokers (60). The Brattleboro area ranks #62 of 365 scored small-town markets for funeral homes.
How does the Brattleboro, VT area compare with the U.S.?
The median household income in the Brattleboro area is $72,217 a year, 11% below the U.S. median of $80,734. The population fell 1.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $279,600, against $332,700 for the U.S. For its number of households, the Brattleboro area has the most map listings, relative to the U.S., for yoga, Pilates and fitness studios (4.2 times the U.S. rate) and the fewest for real estate agents and brokers (54% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 45 of the 56 business types have a score in the Brattleboro area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Brattleboro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Brattleboro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Brattleboro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.