Metro area profile · Vermont
Burlington-South Burlington, VT metro area market data
How the Burlington-South Burlington metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 227,803
- +0.9% since 2020
- Households
- 94,559
- Median household income
- $93,043
- +30.3% vs. 2015–2019, before inflation
- Median home value
- $401,000
- Jobs located here
- 121,615
- Highest market score
- 80
- Barbershops, #7 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Burlington-South Burlington metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Burlington-South Burlington metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Burlington-South Burlington metro area has an estimated 227,803 people and 94,559 households. Population estimates put the population change in the Burlington-South Burlington metro area from 2020 to 2025 at +0.9%, slower than the U.S. (+3.1%). Median household income in the Burlington-South Burlington metro area is $93,043, 15% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.3%, before inflation.
Relative to the U.S., household spending in the Burlington-South Burlington metro area runs highest on clothing, shoes and related services (an index of 118, where 100 is the U.S. average) and lowest on gasoline and other fuels (76).
Of the business types scored in the Burlington-South Burlington metro area, barbershops (80), fast food and sandwich shops (79) and pizza places (75) have the highest Groundwork market scores. For barbershops, that ranks #7 of 387 scored metro areas.
The Burlington-South Burlington metro area takes in 3 counties: Chittenden County, Franklin County and Grand Isle County. Against the U.S., map listings per household run highest for yoga, Pilates and fitness studios (twice the U.S. rate) and lowest for barbershops (55% below the U.S. rate).
All 56 business types in the Burlington-South Burlington metro area
Highest Groundwork market score first. Each score compares the Burlington-South Burlington metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Barbershops | 80 | #7 of 387 | 23 | 2.4 | $4.4M | 235 | 3 |
| Fast food and sandwich shops | 79 | #29 of 387 | 95 | 10.0 | $4.3M | 140 | 153 |
| Pizza | 75 | #28 of 387 | 63 | 6.7 | $6.5M | 127 | 153 |
| HVAC and plumbing | 67 | #59 of 387 | 45 | 4.8 | $7.1M | 148 | 91 |
| Pest control | 64 | #76 of 345 | 11 | 1.2 | $11.8M | 115 | 7 |
| Hair salons | 63 | #73 of 387 | 199 | 21.0 | $512K | 119 | 56 |
| Salons, barbers and spas | 62 | #65 of 387 | 376 | 39.8 | $271K | 128 | 118 |
| Real estate agents and brokers | 62 | #78 of 387 | 228 | 24.1 | Index only | 145 | 104 |
| Primary care and pediatrics | 62 | #106 of 387 | 52 | 5.5 | $2.3M | 131 | 114 |
| Home inspectors | 61 | #64 of 243 | 7 | 0.7 | Index only | 98 | 5 |
| Mortgage brokers and lenders | 61 | #89 of 373 | 32 | 3.4 | Index only | 144 | 15 |
| Sit-down restaurants | 61 | #105 of 387 | 504 | 53.3 | $807K | 122 | 184 |
| Real estate | 60 | #93 of 387 | 304 | 32.1 | Index only | 137 | 216 |
| Clothing and shoe stores | 59 | #140 of 387 | 172 | 18.2 | $1.3M | 105 | 68 |
| Gyms | 55 | #136 of 387 | 65 | 6.9 | $1.5M | 116 | 38 |
| Home repair trades | 55 | #152 of 387 | 123 | 13.0 | $2.6M | 106 | 219 |
| Restaurants and cafes | 55 | #157 of 387 | 1,068 | 112.9 | $381K | 103 | 411 |
| Clothing, shoes and laundry | 53 | #182 of 387 | 257 | 27.2 | $894K | 102 | 84 |
| Spas and skin care | 52 | #168 of 387 | 97 | 10.3 | $1.1M | 120 | 28 |
| Dry cleaners | 51 | #150 of 272 | 16 | 1.7 | $14.4M | 92 | 7 |
| Convenience stores | 51 | #196 of 387 | 101 | 10.7 | $6.6M | 84 | 25 |
| Nail salons | 49 | #196 of 387 | 50 | 5.3 | $2M | 122 | 31 |
| Car washes and detailing | 49 | #196 of 387 | 31 | 3.3 | $2.6M | 105 | 14 |
| Landscaping and lawn care | 47 | #203 of 385 | 46 | 4.9 | $2.8M | 96 | 111 |
| Lawn, cleaning and pest control | 46 | #203 of 387 | 80 | 8.5 | $1.6M | 96 | 202 |
| Insurance agencies | 46 | #210 of 387 | 109 | 11.5 | $1.3M | 107 | 73 |
| Tire shops | 46 | #230 of 386 | 36 | 3.8 | $2.3M | 91 | 11 |
| Roofing and gutters | 45 | #232 of 381 | 44 | 4.7 | $7.2M | 85 | 29 |
| Optometrists and eye care | 45 | #249 of 386 | 36 | 3.8 | $3.4M | 107 | 20 |
| Dentists and orthodontists | 44 | #233 of 387 | 108 | 11.4 | $1.1M | 114 | 107 |
| Laundromats | 42 | #226 of 364 | 20 | 2.1 | $11.5M | 92 | 9 |
| Property management | 42 | #254 of 374 | 37 | 3.9 | Index only | 88 | 63 |
| Coffee shops and cafes | 42 | #262 of 387 | 116 | 12.3 | $3.5M | 95 | 73 |
| Doctors, dentists and clinics | 40 | #271 of 387 | 850 | 89.9 | $142K | 93 | 344 |
| Pet stores | 38 | #276 of 382 | 16 | 1.7 | $4.2M | 92 | 7 |
| Electricians | 38 | #289 of 383 | 34 | 3.6 | $9.3M | 78 | 99 |
| Funeral homes | 37 | #269 of 377 | 23 | 2.4 | $538K | 79 | 10 |
| Grocery and convenience stores | 37 | #288 of 387 | 244 | 25.8 | $2.7M | 81 | 93 |
| Gyms, studios and classes | 37 | #307 of 387 | 175 | 18.5 | $561K | 85 | 79 |
| House cleaning | 35 | #302 of 375 | 23 | 2.4 | $5.6M | 88 | 84 |
| Child care and preschools | 34 | #300 of 387 | 81 | 8.6 | $768K | 77 | 103 |
| Chiropractors | 32 | #339 of 386 | 64 | 6.8 | $1.9M | 79 | 37 |
| Martial arts and dance studios | 32 | #342 of 387 | 65 | 6.9 | $1.5M | 75 | 41 |
| Grocery stores | 31 | #320 of 387 | 96 | 10.2 | $7M | 75 | 68 |
| Bakeries and dessert shops | 29 | #353 of 387 | 150 | 15.9 | $2.7M | 65 | 87 |
| Collision repair and body shops | 28 | #331 of 381 | 26 | 2.7 | $3.1M | 102 | 34 |
| Yoga, Pilates and fitness studios | 27 | #332 of 347 | 45 | 4.8 | $2.2M | 54 | 38 |
| Physical therapy | 22 | #370 of 386 | 87 | 9.2 | $1.4M | 58 | 59 |
| Auto repair and car care | 20 | #369 of 387 | 378 | 40.0 | $217K | 81 | 174 |
| Auto repair shops | 15 | #379 of 387 | 242 | 25.6 | $338K | 76 | 146 |
| Pet grooming and boarding | 14 | #379 of 386 | 53 | 5.6 | $1.3M | 49 | 25 |
| Gas stations | 14 | #382 of 387 | 148 | 15.7 | $1.3M | 53 | 113 |
| Veterinarians | 12 | #380 of 384 | 51 | 5.4 | $1.3M | 48 | 35 |
| Pet businesses | 12 | #384 of 387 | 140 | 14.8 | $476K | 54 | 67 |
| Oil change and quick lube | Not scored | Not scored | 4 | 0.4 | $20.5M | 149 | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.2 | $60.5M | Too few | 7 |
Household spending in the Burlington-South Burlington metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $81.9M | $866 | 90 |
| Gasoline and other fuels | $186.8M | $1,975 | 76 |
| Food away from home | $406.9M | $4,303 | 106 |
| Groceries | $668.8M | $7,073 | 112 |
| Personal care products and services | $102M | $1,079 | 107 |
| Child care and other personal services | $62.2M | $658 | 113 |
| Memberships, classes and admissions | $98.2M | $1,038 | 106 |
| Medical and dental services | $120.9M | $1,279 | 99 |
| Pets | $66.7M | $705 | 78 |
| Clothing, shoes and related services | $229.8M | $2,431 | 118 |
| Vehicle insurance | $145.9M | $1,543 | 79 |
| Home repairs, maintenance and insurance | $317.4M | $3,357 | 111 |
| Lawn care, cleaning and other household services | $129.6M | $1,370 | 97 |
| Rent and homeowner costs | $1.8B | $19,076 | 114 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Burlington-South Burlington metro area
- Population, 2025 estimate
- 227,803+0.9% since 2020
- Households
- 94,559
- Median age
- 40.5
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.7
- Land area
- 1,250 sq. mi.
- People per square mile
- 182
- Median household income
- $93,043+30.3% vs. 2015–2019, before inflation
- Average household income
- $118,646
- Median home value
- $401,000
- Jobs located here
- 121,615
- Daytime population
- 237,948Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Burlington-South Burlington metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Burlington-South Burlington metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Burlington-South Burlington metro area 3
- Chittenden County, VT169,758 people
- Franklin County, VT50,638 people
- Grand Isle County, VT7,450 people
Other markets based in Vermont 4
- Rutland, VT area60,425 people
- Barre, VT area60,017 people
- Brattleboro, VT area45,923 people
- Bennington, VT area37,269 people
Questions
How fast is the Burlington-South Burlington, VT metro area growing?
Population estimates put the Burlington-South Burlington metro area at 227,803 people in 2025, up 0.9% since 2020, slower than the U.S. (+3.1%). It has 94,559 households. Median household income rose 30.3% from the 2015–2019 survey, before inflation.
How much do households in the Burlington-South Burlington, VT metro area spend?
Households in the Burlington-South Burlington metro area spend about $1.8B a year on rent and homeowner costs, $668.8M on groceries and $406.9M on food away from home. Set against the U.S., households in the Burlington-South Burlington metro area spend the most on clothing, shoes and related services (an index of 118, where 100 is the U.S. average) and the least on gasoline and other fuels (76).
Which business types have the highest market scores in the Burlington-South Burlington, VT metro area?
The highest Groundwork market scores in the Burlington-South Burlington metro area are for barbershops (80), fast food and sandwich shops (79) and pizza places (75). The Burlington-South Burlington metro area ranks #7 of 387 scored metro areas for barbershops.
How does the Burlington-South Burlington, VT metro area compare with the U.S.?
The median household income in the Burlington-South Burlington metro area is $93,043 a year, 15% above the U.S. median of $80,734. The population rose 0.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $401,000, against $332,700 for the U.S. For its number of households, the Burlington-South Burlington metro area has the most map listings, relative to the U.S., for yoga, Pilates and fitness studios (twice the U.S. rate) and the fewest for barbershops (55% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in the Burlington-South Burlington metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Burlington-South Burlington metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Burlington-South Burlington metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Burlington-South Burlington metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.