County profile · Vermont
Franklin County, VT market data
Population, household spending and competition for 56 business types in Franklin County, each scored against other counties.
- Population, 2025
- 51,177
- +2.3% since 2020
- Households
- 19,963
- Median household income
- $81,313
- +24.2% vs. 2015–2019, before inflation
- Median home value
- $306,700
- Jobs located here
- 17,183
- Highest market score
- 85
- Clothing and shoe stores, #76 of 2,087 scored counties
A site report maps the competitors on map listings around any address in Franklin County by name and distance, and the households and spending within reach. Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 51,177 people live in Franklin County, in 19,963 households. Between 2020 and 2025, the population of Franklin County grew 2.3%, slower than the U.S. (+3.1%). The median household income in Franklin County is $81,313 a year, in line with the U.S. median of $80,734. That rose 24.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Franklin County spend the most on clothing, shoes and related services (an index of 107, where 100 is the U.S. average) and the least on pets (70).
The highest Groundwork market scores in Franklin County are for clothing and shoe stores (85); clothing, shoe and laundry businesses (84); and pizza places (83). Franklin County ranks #76 of 2,087 scored counties for clothing and shoe stores.
Franklin County is part of the Burlington-South Burlington metro area. For its number of households, Franklin County has the most map listings, relative to the U.S., for convenience stores (2.1 times the U.S. rate) and the fewest for clothing and shoe stores (54% below the U.S. rate).
All 56 business types in Franklin County
Highest Groundwork market score first. Each score compares Franklin County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing and shoe stores | 85 | #76 of 2,087 | 15 | 7.5 | $2.9M | 231 | 3 |
| Clothing, shoes and laundry | 84 | #82 of 2,210 | 24 | 12.0 | $1.8M | 208 | 3 |
| Pizza | 83 | #49 of 2,090 | 8 | 4.0 | $9.8M | 192 | 23 |
| Fast food and sandwich shops | 82 | #93 of 2,222 | 15 | 7.5 | $5.2M | 171 | 23 |
| Sit-down restaurants | 76 | #218 of 2,405 | 67 | 33.6 | $1.2M | 176 | 28 |
| Restaurants and cafes | 75 | #245 of 2,405 | 146 | 73.1 | $535K | 144 | 65 |
| Hair salons | 74 | #187 of 2,339 | 35 | 17.5 | $564K | 131 | 6 |
| Gyms | 72 | #179 of 1,792 | 9 | 4.5 | $1.9M | 147 | 5 |
| Dentists and orthodontists | 71 | #235 of 1,886 | 12 | 6.0 | $2M | 199 | 10 |
| Gyms, studios and classes | 70 | #259 of 2,088 | 23 | 11.5 | $749K | 113 | 5 |
| Optometrists and eye care | 68 | #226 of 1,302 | 5 | 2.5 | $4.7M | 150 | 3 |
| Nail salons | 66 | #232 of 1,328 | 5 | 2.5 | $3.9M | 236 | 5 |
| Real estate agents and brokers | 65 | #358 of 2,176 | 33 | 16.5 | Index only | 197 | 17 |
| Real estate | 65 | #381 of 2,229 | 41 | 20.5 | Index only | 200 | 25 |
| Physical therapy | 63 | #354 of 1,422 | 5 | 2.5 | $4.7M | 195 | 8 |
| Salons, barbers and spas | 63 | #534 of 2,385 | 63 | 31.6 | $313K | 147 | 17 |
| Coffee shops and cafes | 62 | #525 of 2,063 | 13 | 6.5 | $6M | 162 | 14 |
| Doctors, dentists and clinics | 62 | #654 of 2,394 | 84 | 42.1 | $279K | 183 | 40 |
| HVAC and plumbing | 59 | #522 of 1,707 | 11 | 5.5 | $5.5M | 117 | 25 |
| Primary care and pediatrics | 58 | #580 of 1,656 | 12 | 6.0 | $2M | 110 | 19 |
| Landscaping and lawn care | 57 | #522 of 1,493 | 7 | 3.5 | $3.6M | 122 | 21 |
| Chiropractors | 54 | #621 of 1,490 | 9 | 4.5 | $2.6M | 109 | Under 3 |
| Convenience stores | 54 | #999 of 2,261 | 33 | 16.5 | $4.1M | 52 | 5 |
| Lawn, cleaning and pest control | 53 | #742 of 1,771 | 13 | 6.5 | $1.9M | 115 | 33 |
| Roofing and gutters | 51 | #570 of 1,177 | 7 | 3.5 | $8.7M | 103 | 8 |
| Insurance agencies | 51 | #1,067 of 2,272 | 20 | 10.0 | $1.6M | 131 | 16 |
| Home repair trades | 50 | #1,025 of 2,057 | 26 | 13.0 | $2.3M | 97 | 51 |
| Bakeries and dessert shops | 48 | #1,001 of 1,889 | 19 | 9.5 | $4.1M | 99 | 14 |
| Spas and skin care | 47 | #994 of 1,769 | 20 | 10.0 | $987K | 113 | 6 |
| Funeral homes | 45 | #846 of 1,472 | 7 | 3.5 | $411K | 61 | 4 |
| Martial arts and dance studios | 44 | #849 of 1,334 | 11 | 5.5 | $1.6M | 78 | Under 3 |
| Child care and preschools | 42 | #1,040 of 1,611 | 15 | 7.5 | $724K | 72 | 17 |
| Electricians | 41 | #802 of 1,160 | 8 | 4.0 | $7.6M | 64 | 18 |
| Tire shops | 41 | #1,002 of 1,530 | 9 | 4.5 | $2M | 80 | Under 3 |
| Grocery stores | 41 | #1,332 of 2,070 | 22 | 11.0 | $6.1M | 66 | 16 |
| Grocery and convenience stores | 40 | #1,614 of 2,402 | 70 | 35.1 | $1.9M | 56 | 21 |
| House cleaning | 36 | #664 of 847 | 5 | 2.5 | $5M | 78 | 12 |
| Pet businesses | 36 | #1,703 of 2,200 | 28 | 14.0 | $451K | 51 | 7 |
| Car washes and detailing | 33 | #1,145 of 1,451 | 10 | 5.0 | $1.8M | 71 | Under 3 |
| Veterinarians | 28 | #1,247 of 1,485 | 8 | 4.0 | $1.6M | 58 | 7 |
| Pet grooming and boarding | 26 | #1,265 of 1,461 | 9 | 4.5 | $1.4M | 55 | Under 3 |
| Collision repair and body shops | 23 | #1,212 of 1,327 | 10 | 5.0 | $1.8M | 58 | 10 |
| Gas stations | 22 | #2,194 of 2,358 | 45 | 22.5 | $933K | 39 | 29 |
| Auto repair and car care | 21 | #2,266 of 2,401 | 113 | 56.6 | $159K | 59 | 41 |
| Auto repair shops | 18 | #2,299 of 2,378 | 73 | 36.6 | $246K | 55 | 39 |
| Barbershops | Not scored | Not scored | 3 | 1.5 | $6.6M | 349 | Under 3 |
| Home inspectors | Not scored | Not scored | 3 | 1.5 | Index only | 45 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 1.5 | $14.7M | 117 | Under 3 |
| Property management | Not scored | Not scored | 3 | 1.5 | Index only | 213 | 5 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 1.5 | $5.7M | 141 | 5 |
| Dry cleaners | Not scored | Not scored | 2 | 1.0 | $22M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.0 | Index only | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.0 | $6.3M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.5 | $25M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.5 | $23.5M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Franklin County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $17.9M | $898 | 94 |
| Gasoline and other fuels | $42M | $2,103 | 81 |
| Food away from home | $78.1M | $3,913 | 96 |
| Groceries | $134M | $6,712 | 106 |
| Personal care products and services | $19.7M | $989 | 98 |
| Child care and other personal services | $10.9M | $544 | 94 |
| Memberships, classes and admissions | $17.2M | $863 | 88 |
| Medical and dental services | $23.5M | $1,176 | 91 |
| Pets | $12.6M | $633 | 70 |
| Clothing, shoes and related services | $44M | $2,206 | 107 |
| Vehicle insurance | $33M | $1,651 | 84 |
| Home repairs, maintenance and insurance | $61M | $3,058 | 101 |
| Lawn care, cleaning and other household services | $25M | $1,255 | 89 |
| Rent and homeowner costs | $354.5M | $17,757 | 107 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Franklin County
- Population, 2025 estimate
- 51,177+2.3% since 2020
- Households
- 19,963
- Median age
- 41.7
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.8
- Land area
- 631 sq. mi.
- People per square mile
- 80
- Median household income
- $81,313+24.2% vs. 2015–2019, before inflation
- Average household income
- $98,753
- Median home value
- $306,700
- Jobs located here
- 17,183
- Daytime population
- 43,124Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Franklin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Vermont 8
- Grand Isle County, VT7,450 people
- Lamoille County, VT26,148 people
- Chittenden County, VT169,758 people
- Orleans County, VT27,606 people
- Washington County, VT60,017 people
- Caledonia County, VT30,475 people
- Addison County, VT37,664 people
- Essex County, VT5,982 people
Questions
How fast is Franklin County, VT growing?
Population estimates put Franklin County at 51,177 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 19,963 households. Against the 2015–2019 survey, median household income rose 24.2%, before inflation.
How much do households in Franklin County, VT spend?
Households in Franklin County spend about $354.5M a year on rent and homeowner costs, $134M on groceries and $78.1M on food away from home. Relative to the U.S., household spending in Franklin County runs highest on clothing, shoes and related services (an index of 107, where 100 is the U.S. average) and lowest on pets (70).
Which business types have the highest market scores in Franklin County, VT?
Of the business types scored in Franklin County, clothing and shoe stores (85); clothing, shoe and laundry businesses (84); and pizza places (83) have the highest Groundwork market scores. For clothing and shoe stores, that ranks #76 of 2,087 scored counties.
How does Franklin County, VT compare with the U.S.?
Median household income in Franklin County is $81,313, in line with the U.S. median of $80,734. The population rose 2.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $306,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (2.1 times the U.S. rate) and lowest for clothing and shoe stores (54% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 45 of the 56 business types have a score in Franklin County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Franklin County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Franklin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.