County profile · Texas
Wilson County, TX market data
How Wilson County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 56,139
- +12.2% since 2020
- Households
- 18,185
- Median household income
- $94,565
- +23.3% vs. 2015–2019, before inflation
- Median home value
- $321,300
- Jobs located here
- 8,670
- Highest market score
- 95
- Grocery stores, #9 of 2,070 scored counties
A site report maps the competitors on map listings around any address in Wilson County by name and distance, and the households and spending within reach. Or open the report at the center of Wilson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Wilson County has an estimated 56,139 people and 18,185 households. Population estimates put the population change in Wilson County from 2020 to 2025 at +12.2%, faster than the U.S. (+3.1%). Median household income in Wilson County is $94,565, 17% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.3%, before inflation.
Relative to the U.S., household spending in Wilson County runs highest on vehicle insurance (an index of 157, where 100 is the U.S. average) and lowest on memberships, classes and admissions (90).
Of the business types scored in Wilson County, grocery stores (95); lawn care, cleaning and pest control companies (92); and sit-down restaurants (86) have the highest Groundwork market scores. For grocery stores, that ranks #9 of 2,070 scored counties.
Wilson County is part of the San Antonio-New Braunfels metro area. Against the U.S., map listings per household run highest for pet grooming and boarding businesses (2.1 times the U.S. rate) and lowest for real estate businesses (54% below the U.S. rate).
All 56 business types in Wilson County
Highest Groundwork market score first. Each score compares Wilson County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery stores | 95 | #9 of 2,070 | 5 | 2.7 | $23.4M | 252 | 3 |
| Lawn, cleaning and pest control | 92 | #3 of 1,771 | 7 | 3.8 | $4.2M | 249 | 17 |
| Sit-down restaurants | 86 | #58 of 2,405 | 79 | 43.4 | $975K | 147 | 22 |
| Gas stations | 86 | #67 of 2,358 | 24 | 13.2 | $2.8M | 115 | 16 |
| Clothing, shoes and laundry | 83 | #102 of 2,210 | 28 | 15.4 | $1.4M | 154 | 4 |
| Insurance agencies | 83 | #165 of 2,272 | 22 | 12.1 | $2.5M | 202 | 16 |
| Pizza | 80 | #78 of 2,090 | 9 | 4.9 | $8.6M | 168 | 36 |
| Auto repair and car care | 80 | #131 of 2,401 | 63 | 34.6 | $334K | 124 | 24 |
| Car washes and detailing | 79 | #72 of 1,451 | 8 | 4.4 | $2.6M | 104 | Under 3 |
| Restaurants and cafes | 79 | #158 of 2,405 | 155 | 85.2 | $497K | 134 | 69 |
| Clothing and shoe stores | 79 | #178 of 2,087 | 24 | 13.2 | $1.6M | 124 | 4 |
| Martial arts and dance studios | 77 | #72 of 1,334 | 7 | 3.8 | $2.3M | 113 | Under 3 |
| Primary care and pediatrics | 76 | #137 of 1,656 | 8 | 4.4 | $2.8M | 156 | 17 |
| Real estate | 75 | #113 of 2,229 | 32 | 17.6 | Index only | 214 | 19 |
| Grocery and convenience stores | 75 | #303 of 2,402 | 35 | 19.2 | $3.3M | 99 | 11 |
| Dentists and orthodontists | 74 | #184 of 1,886 | 14 | 7.7 | $1.6M | 162 | 10 |
| Bakeries and dessert shops | 73 | #210 of 1,889 | 15 | 8.2 | $5.1M | 124 | 10 |
| Coffee shops and cafes | 73 | #241 of 2,063 | 16 | 8.8 | $4.8M | 130 | 10 |
| Auto repair shops | 73 | #267 of 2,378 | 37 | 20.3 | $569K | 128 | 22 |
| Real estate agents and brokers | 72 | #162 of 2,176 | 29 | 15.9 | Index only | 188 | 13 |
| Veterinarians | 72 | #248 of 1,485 | 9 | 4.9 | $2.1M | 75 | 4 |
| Doctors, dentists and clinics | 72 | #294 of 2,394 | 84 | 46.2 | $265K | 174 | 33 |
| Physical therapy | 71 | #206 of 1,422 | 7 | 3.8 | $3.2M | 132 | 6 |
| HVAC and plumbing | 70 | #202 of 1,707 | 9 | 4.9 | $6.3M | 133 | 23 |
| Fast food and sandwich shops | 70 | #371 of 2,222 | 23 | 12.6 | $3.3M | 110 | 36 |
| Home repair trades | 68 | #271 of 2,057 | 19 | 10.4 | $3M | 123 | 43 |
| Pet businesses | 66 | #450 of 2,200 | 28 | 15.4 | $660K | 75 | 9 |
| Gyms, studios and classes | 65 | #431 of 2,088 | 31 | 17.0 | $517K | 78 | 3 |
| Funeral homes | 60 | #491 of 1,472 | 5 | 2.7 | $523K | 77 | 3 |
| Spas and skin care | 60 | #535 of 1,769 | 19 | 10.4 | $948K | 108 | 4 |
| Nail salons | 58 | #470 of 1,328 | 13 | 7.1 | $1.4M | 83 | 3 |
| Gyms | 58 | #632 of 1,792 | 23 | 12.6 | $697K | 54 | 3 |
| Hair salons | 58 | #795 of 2,339 | 49 | 26.9 | $367K | 85 | 8 |
| Convenience stores | 57 | #883 of 2,261 | 23 | 12.6 | $5.1M | 65 | 8 |
| Salons, barbers and spas | 51 | #1,142 of 2,385 | 98 | 53.9 | $184K | 86 | 15 |
| Barbershops | 50 | #708 of 1,356 | 16 | 8.8 | $1.1M | 60 | Under 3 |
| Pet grooming and boarding | 49 | #774 of 1,461 | 14 | 7.7 | $1.3M | 52 | 5 |
| Electricians | 46 | #694 of 1,160 | 9 | 4.9 | $6.3M | 53 | 17 |
| Child care and preschools | Not scored | Not scored | 4 | 2.2 | $2.5M | 253 | 9 |
| Chiropractors | Not scored | Not scored | 4 | 2.2 | $5.6M | 233 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 2.2 | $5.3M | 171 | 5 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 2.2 | $7.3M | 250 | 7 |
| Laundromats | Not scored | Not scored | 3 | 1.6 | $12.6M | 101 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 1.6 | $7.4M | 237 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 1.6 | $6.2M | 136 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 1.6 | $7M | 280 | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 1.1 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.1 | $14.6M | Too few | 4 |
| Dry cleaners | Not scored | Not scored | 1 | 0.5 | $37.8M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.5 | $29.3M | Too few | 6 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.5 | $56.8M | Too few | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.5 | $22.3M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.5 | $16M | Too few | 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in Wilson County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $21.1M | $1,158 | 121 |
| Gasoline and other fuels | $66M | $3,631 | 140 |
| Food away from home | $77M | $4,235 | 104 |
| Groceries | $116.9M | $6,428 | 102 |
| Personal care products and services | $18M | $990 | 99 |
| Child care and other personal services | $10.1M | $557 | 96 |
| Memberships, classes and admissions | $16M | $881 | 90 |
| Medical and dental services | $22.3M | $1,225 | 95 |
| Pets | $18.5M | $1,017 | 112 |
| Clothing, shoes and related services | $37.8M | $2,081 | 101 |
| Vehicle insurance | $55.9M | $3,074 | 157 |
| Home repairs, maintenance and insurance | $56.8M | $3,123 | 103 |
| Lawn care, cleaning and other household services | $29.3M | $1,611 | 114 |
| Rent and homeowner costs | $296.7M | $16,318 | 98 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Wilson County
- Population, 2025 estimate
- 56,139+12.2% since 2020
- Households
- 18,185
- Median age
- 41.3
- Homes lived in by their owners
- 85%
- Vehicles per household
- 2.4
- Land area
- 804 sq. mi.
- People per square mile
- 66
- Median household income
- $94,565+23.3% vs. 2015–2019, before inflation
- Average household income
- $113,531
- Median home value
- $321,300
- Jobs located here
- 8,670
- Daytime population
- 36,978Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wilson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Wilson County. Signed out, you see a blurred preview; on an account, each report is one action.
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Questions
How fast is Wilson County, TX growing?
Population estimates put Wilson County at 56,139 people in 2025, up 12.2% since 2020, faster than the U.S. (+3.1%). It has 18,185 households. Median household income rose 23.3% from the 2015–2019 survey, before inflation.
How much do households in Wilson County, TX spend?
Households in Wilson County spend about $296.7M a year on rent and homeowner costs, $116.9M on groceries and $77M on food away from home. Set against the U.S., households in Wilson County spend the most on vehicle insurance (an index of 157, where 100 is the U.S. average) and the least on memberships, classes and admissions (90).
Which business types have the highest market scores in Wilson County, TX?
The highest Groundwork market scores in Wilson County are for grocery stores (95); lawn care, cleaning and pest control companies (92); and sit-down restaurants (86). Wilson County ranks #9 of 2,070 scored counties for grocery stores.
How does Wilson County, TX compare with the U.S.?
The median household income in Wilson County is $94,565 a year, 17% above the U.S. median of $80,734. The population rose 12.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $321,300, against $332,700 for the U.S. For its number of households, Wilson County has the most map listings, relative to the U.S., for pet grooming and boarding businesses (2.1 times the U.S. rate) and the fewest for real estate businesses (54% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 38 of the 56 business types have a score in Wilson County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wilson County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Wilson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wilson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.