County profile · Texas
Guadalupe County, TX market data
How Guadalupe County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 201,111
- +15.8% since 2020
- Households
- 65,424
- Median household income
- $92,375
- +24.0% vs. 2015–2019, before inflation
- Median home value
- $304,400
- Jobs located here
- 49,144
- Highest market score
- 95
- Grocery stores, #15 of 2,070 scored counties
A site report maps the competitors on map listings around any address in Guadalupe County by name and distance, and the households and spending within reach. Or open the report at the center of Guadalupe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Guadalupe County has an estimated 201,111 people and 65,424 households. Population estimates put the population change in Guadalupe County from 2020 to 2025 at +15.8%, faster than the U.S. (+3.1%). Median household income in Guadalupe County is $92,375, 14% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.0%, before inflation.
Relative to the U.S., household spending in Guadalupe County runs highest on vehicle insurance (an index of 141, where 100 is the U.S. average) and lowest on memberships, classes and admissions (86).
Of the business types scored in Guadalupe County, grocery stores (95), house cleaning businesses (93) and clothing and shoe stores (93) have the highest Groundwork market scores. For grocery stores, that ranks #15 of 2,070 scored counties.
Guadalupe County is part of the San Antonio-New Braunfels metro area. Against the U.S., map listings per household run highest for HVAC and plumbing companies (43% above the U.S. rate) and lowest for clothing and shoe stores (62% below the U.S. rate).
All 56 business types in Guadalupe County
Highest Groundwork market score first. Each score compares Guadalupe County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery stores | 95 | #15 of 2,070 | 24 | 3.7 | $17.5M | 189 | 11 |
| House cleaning | 93 | #2 of 847 | 9 | 1.4 | $11.7M | 182 | 18 |
| Clothing and shoe stores | 93 | #13 of 2,087 | 40 | 6.1 | $3.4M | 265 | 11 |
| Mortgage brokers and lenders | 90 | #2 of 887 | 5 | 0.8 | Index only | 544 | 3 |
| Pizza | 90 | #13 of 2,090 | 32 | 4.9 | $8.6M | 169 | 93 |
| Clothing, shoes and laundry | 90 | #21 of 2,210 | 68 | 10.4 | $2M | 225 | 16 |
| Landscaping and lawn care | 88 | #18 of 1,493 | 27 | 4.1 | $3.9M | 133 | 43 |
| Veterinarians | 88 | #24 of 1,485 | 18 | 2.8 | $3.7M | 135 | 14 |
| Sit-down restaurants | 88 | #44 of 2,405 | 263 | 40.2 | $1M | 157 | 74 |
| Property management | 87 | #4 of 910 | 9 | 1.4 | Index only | 212 | 12 |
| Grocery and convenience stores | 87 | #85 of 2,402 | 111 | 17.0 | $3.8M | 112 | 25 |
| Restaurants and cafes | 86 | #54 of 2,405 | 533 | 81.5 | $516K | 139 | 198 |
| Chiropractors | 85 | #16 of 1,490 | 18 | 2.8 | $4.4M | 185 | 9 |
| Lawn, cleaning and pest control | 85 | #18 of 1,771 | 48 | 7.3 | $2.2M | 130 | 71 |
| Hair salons | 85 | #41 of 2,339 | 98 | 15.0 | $658K | 153 | 20 |
| Optometrists and eye care | 84 | #21 of 1,302 | 16 | 2.4 | $5M | 159 | 7 |
| Pet stores | 83 | #36 of 974 | 13 | 2.0 | $5.1M | 112 | 4 |
| Laundromats | 83 | #45 of 785 | 7 | 1.1 | $19.2M | 154 | Under 3 |
| Insurance agencies | 83 | #168 of 2,272 | 76 | 11.6 | $2.4M | 190 | 53 |
| Spas and skin care | 81 | #59 of 1,769 | 45 | 6.9 | $1.4M | 164 | 9 |
| Child care and preschools | 81 | #76 of 1,611 | 32 | 4.9 | $1.1M | 109 | 24 |
| Gas stations | 81 | #140 of 2,358 | 84 | 12.8 | $2.5M | 106 | 58 |
| Physical therapy | 80 | #61 of 1,422 | 23 | 3.5 | $3.5M | 144 | 14 |
| Bakeries and dessert shops | 80 | #86 of 1,889 | 41 | 6.3 | $6.7M | 162 | 36 |
| Coffee shops and cafes | 79 | #122 of 2,063 | 52 | 7.9 | $5.3M | 143 | 31 |
| Fast food and sandwich shops | 78 | #174 of 2,222 | 89 | 13.6 | $3.1M | 101 | 93 |
| Barbershops | 77 | #114 of 1,356 | 26 | 4.0 | $2.5M | 131 | Under 3 |
| Salons, barbers and spas | 77 | #127 of 2,385 | 204 | 31.2 | $316K | 149 | 38 |
| Car washes and detailing | 76 | #108 of 1,451 | 19 | 2.9 | $3.6M | 141 | 11 |
| Pet businesses | 76 | #141 of 2,200 | 65 | 9.9 | $1M | 116 | 40 |
| Martial arts and dance studios | 75 | #81 of 1,334 | 21 | 3.2 | $2.6M | 131 | 15 |
| Electricians | 74 | #104 of 1,160 | 13 | 2.0 | $15.7M | 131 | 51 |
| Nail salons | 74 | #109 of 1,328 | 33 | 5.0 | $2M | 117 | 8 |
| Tire shops | 74 | #194 of 1,530 | 25 | 3.8 | $2.7M | 108 | 9 |
| Yoga, Pilates and fitness studios | 73 | #52 of 777 | 5 | 0.8 | $11.1M | 274 | 22 |
| Convenience stores | 72 | #389 of 2,261 | 73 | 11.2 | $5.8M | 73 | 14 |
| Pet grooming and boarding | 70 | #227 of 1,461 | 21 | 3.2 | $3.1M | 123 | 22 |
| Funeral homes | 69 | #253 of 1,472 | 10 | 1.5 | $851K | 125 | Under 3 |
| Gyms, studios and classes | 69 | #283 of 2,088 | 67 | 10.2 | $829K | 125 | 37 |
| Pest control | 66 | #150 of 699 | 12 | 1.8 | $8.7M | 85 | 10 |
| Gyms | 66 | #325 of 1,792 | 41 | 6.3 | $1.4M | 104 | 22 |
| Auto repair and car care | 66 | #514 of 2,401 | 236 | 36.1 | $286K | 106 | 93 |
| Dry cleaners | 65 | #110 of 507 | 9 | 1.4 | $15M | 95 | 5 |
| Doctors, dentists and clinics | 65 | #555 of 2,394 | 357 | 54.6 | $223K | 146 | 137 |
| Roofing and gutters | 64 | #294 of 1,177 | 29 | 4.4 | $7M | 83 | 14 |
| Dentists and orthodontists | 63 | #488 of 1,886 | 68 | 10.4 | $1.2M | 119 | 39 |
| Auto repair shops | 63 | #631 of 2,378 | 151 | 23.1 | $447K | 101 | 65 |
| Primary care and pediatrics | 62 | #473 of 1,656 | 47 | 7.2 | $1.7M | 95 | 68 |
| Real estate | 62 | #511 of 2,229 | 154 | 23.5 | Index only | 159 | 107 |
| Real estate agents and brokers | 60 | #568 of 2,176 | 133 | 20.3 | Index only | 146 | 71 |
| Home repair trades | 55 | #806 of 2,057 | 101 | 15.4 | $2M | 83 | 141 |
| Collision repair and body shops | 52 | #622 of 1,327 | 24 | 3.7 | $2.8M | 91 | 27 |
| HVAC and plumbing | 52 | #799 of 1,707 | 59 | 9.0 | $3.5M | 73 | 76 |
| Urgent care and walk-in clinics | 47 | #184 of 325 | 5 | 0.8 | $15.9M | 65 | Under 3 |
| Home inspectors | 42 | #271 of 415 | 7 | 1.1 | Index only | 58 | 8 |
| Oil change and quick lube | Not scored | Not scored | 4 | 0.6 | $16.9M | 123 | 7 |
Household spending in Guadalupe County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $67.5M | $1,032 | 108 |
| Gasoline and other fuels | $213.3M | $3,260 | 126 |
| Food away from home | $274.8M | $4,200 | 103 |
| Groceries | $420.6M | $6,428 | 102 |
| Personal care products and services | $64.5M | $985 | 98 |
| Child care and other personal services | $34.9M | $533 | 92 |
| Memberships, classes and admissions | $55.6M | $849 | 86 |
| Medical and dental services | $79.5M | $1,216 | 94 |
| Pets | $66M | $1,008 | 111 |
| Clothing, shoes and related services | $134.6M | $2,057 | 100 |
| Vehicle insurance | $181M | $2,766 | 141 |
| Home repairs, maintenance and insurance | $203.7M | $3,113 | 103 |
| Lawn care, cleaning and other household services | $104.9M | $1,603 | 113 |
| Rent and homeowner costs | $1.1B | $16,225 | 97 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Guadalupe County
- Population, 2025 estimate
- 201,111+15.8% since 2020
- Households
- 65,424
- Median age
- 38.8
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.1
- Land area
- 711 sq. mi.
- People per square mile
- 258
- Median household income
- $92,375+24.0% vs. 2015–2019, before inflation
- Average household income
- $111,083
- Median home value
- $304,400
- Jobs located here
- 49,144
- Daytime population
- 142,907Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Guadalupe County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Guadalupe County. Signed out, you see a blurred preview; on an account, each report is one action.
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Questions
How fast is Guadalupe County, TX growing?
Population estimates put Guadalupe County at 201,111 people in 2025, up 15.8% since 2020, faster than the U.S. (+3.1%). It has 65,424 households. Median household income rose 24.0% from the 2015–2019 survey, before inflation.
How much do households in Guadalupe County, TX spend?
Households in Guadalupe County spend about $1.1B a year on rent and homeowner costs, $420.6M on groceries and $274.8M on food away from home. Set against the U.S., households in Guadalupe County spend the most on vehicle insurance (an index of 141, where 100 is the U.S. average) and the least on memberships, classes and admissions (86).
Which business types have the highest market scores in Guadalupe County, TX?
The highest Groundwork market scores in Guadalupe County are for grocery stores (95), house cleaning businesses (93) and clothing and shoe stores (93). Guadalupe County ranks #15 of 2,070 scored counties for grocery stores.
How does Guadalupe County, TX compare with the U.S.?
The median household income in Guadalupe County is $92,375 a year, 14% above the U.S. median of $80,734. The population rose 15.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $304,400, against $332,700 for the U.S. For its number of households, Guadalupe County has the most map listings, relative to the U.S., for HVAC and plumbing companies (43% above the U.S. rate) and the fewest for clothing and shoe stores (62% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in Guadalupe County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Guadalupe County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Guadalupe County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Guadalupe County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.