Groundwork

County profile · Texas

Comal County, TX market data

How Comal County compares with other counties for 56 business types: competitors, household spending, official counts and growth.

Population, 2025
209,166
+27.9% since 2020
Households
71,354
Median household income
$101,889
+27.5% vs. 2015–2019, before inflation
Median home value
$427,200
Jobs located here
76,984
Highest market score
98
Grocery stores, #1 of 2,070 scored counties

A site report maps the competitors on map listings around any address in Comal County by name and distance, and the households and spending within reach. Or open the report at the center of Comal County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Comal County has an estimated 209,166 people and 71,354 households. Between 2020 and 2025, the population of Comal County grew 27.9%, faster than the U.S. (+3.1%). Median household income in Comal County is $101,889, 26% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.5%, before inflation.

Relative to the U.S., household spending in Comal County runs highest on vehicle insurance (an index of 141, where 100 is the U.S. average) and lowest on medical and dental services (101).

Of the business types scored in Comal County, grocery stores (98), grocery and convenience stores (96) and laundromats (93) have the highest Groundwork market scores. For grocery stores, that ranks #1 of 2,070 scored counties.

Comal County is part of the San Antonio-New Braunfels metro area. Against the U.S., map listings per household run highest for home inspectors (2.3 times the U.S. rate) and lowest for grocery stores (63% below the U.S. rate).

All 56 business types in Comal County

Highest Groundwork market score first. Each score compares Comal County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Comal County, TX, highest Groundwork market score first, with its rank among counties, listings, listings per 10,000 households, spending per listing and official establishments
Business typeScoreRank among countiesListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Grocery stores98#1 of 2,070182.5$26.6M28611
Grocery and convenience stores96#8 of 2,40210014.0$4.8M14114
Laundromats93#8 of 78560.8$26.7M213Under 3
House cleaning91#7 of 847101.4$12.4M19430
Child care and preschools91#13 of 1,611334.6$1.4M13623
Gas stations90#30 of 2,3587410.4$3.1M13150
Convenience stores87#77 of 2,261669.2$7.2M923
Tire shops86#32 of 1,530182.5$4.2M1689
Funeral homes84#43 of 1,47271.0$1.4M2124
Landscaping and lawn care76#127 of 1,493415.7$3M10370
Pizza75#176 of 2,090598.3$5.5M108136
Lawn, cleaning and pest control71#214 of 1,771689.5$1.8M109128
Collision repair and body shops70#211 of 1,327162.2$4.7M15329
Fast food and sandwich shops70#376 of 2,22210815.1$3M98136
Pet grooming and boarding69#254 of 1,461283.9$2.8M11026
Clothing and shoe stores68#444 of 2,08710915.3$1.5M11646
Nail salons66#253 of 1,328486.7$1.6M9412
Clothing, shoes and laundry66#509 of 2,21015221.3$1.1M12055
HVAC and plumbing65#347 of 1,707537.4$4.6M9683
Pet stores64#262 of 974223.1$3.6M797
Electricians64#272 of 1,160233.2$10.6M8867
Veterinarians64#408 of 1,485324.5$2.4M9035
Auto repair shops64#579 of 2,37815321.4$494K11187
Sit-down restaurants64#585 of 2,40544362.1$731K110139
Gyms63#434 of 1,792608.4$1.2M9227
Pet businesses63#558 of 2,20010114.2$774K8868
Car washes and detailing61#448 of 1,451344.8$2.2M8813
Restaurants and cafes61#735 of 2,405849119.0$381K103339
Property management60#290 of 910192.7Index only11759
Physical therapy60#451 of 1,422375.2$2.5M10534
Coffee shops and cafes60#615 of 2,0638211.5$3.9M10763
Auto repair and car care60#751 of 2,40127438.4$276K103122
Barbershops59#474 of 1,356496.9$1.5M825
Chiropractors58#525 of 1,490425.9$2.2M9227
Home repair trades57#712 of 2,05711516.1$2.1M87173
Roofing and gutters56#456 of 1,177395.5$6.2M7423
Insurance agencies56#931 of 2,27214420.2$1.4M109104
Urgent care and walk-in clinics55#136 of 32550.7$18.6M767
Hair salons55#934 of 2,33918626.1$407K9559
Pest control54#301 of 699172.4$7.3M7128
Yoga, Pilates and fitness studios54#319 of 777223.1$3.3M8127
Bakeries and dessert shops54#795 of 1,8898511.9$3.8M9268
Martial arts and dance studios53#595 of 1,334425.9$1.7M8535
Gyms, studios and classes52#977 of 2,08812417.4$580K8862
Dry cleaners50#268 of 507152.1$10.7M689
Optometrists and eye care50#688 of 1,302375.2$2.5M8018
Oil change and quick lube47#283 of 47981.1$9.4M6911
Salons, barbers and spas46#1,433 of 2,38542459.4$178K84100
Spas and skin care44#1,111 of 1,76913118.4$578K6624
Doctors, dentists and clinics44#1,503 of 2,39465391.5$142K93310
Primary care and pediatrics43#1,079 of 1,6568612.1$1.1M61151
Dentists and orthodontists43#1,210 of 1,88611215.7$830K8473
Real estate agents and brokers43#1,450 of 2,17635149.2Index only65111
Home inspectors41#283 of 415101.4Index only479
Real estate41#1,594 of 2,22943761.2Index only65236
Mortgage brokers and lenders39#648 of 887578.0Index only5631

Household spending in Comal County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Comal County, TX by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$75.6M$1,059111
Gasoline and other fuels$231.8M$3,249125
Food away from home$323.9M$4,539112
Groceries$478.4M$6,705106
Personal care products and services$75.7M$1,061106
Child care and other personal services$44.9M$629108
Memberships, classes and admissions$71.9M$1,008103
Medical and dental services$93M$1,303101
Pets$78.2M$1,096121
Clothing, shoes and related services$160.1M$2,243109
Vehicle insurance$196.7M$2,756141
Home repairs, maintenance and insurance$242.9M$3,404113
Lawn care, cleaning and other household services$123.9M$1,737123
Rent and homeowner costs$1.2B$17,315104

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in Comal County

Population, 2025 estimate
209,166+27.9% since 2020
Households
71,354
Median age
42.5
Homes lived in by their owners
77%
Vehicles per household
2.0
Land area
560 sq. mi.
People per square mile
329
Median household income
$101,889+27.5% vs. 2015–2019, before inflation
Average household income
$133,953
Median home value
$427,200
Jobs located here
76,984
Daytime population
179,700Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Comal County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of Comal County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Comal County is part of the San Antonio-New Braunfels, TX metro area.

Questions

How fast is Comal County, TX growing?

Population estimates put Comal County at 209,166 people in 2025, up 27.9% since 2020, faster than the U.S. (+3.1%). It has 71,354 households. Median household income rose 27.5% from the 2015–2019 survey, before inflation.

How much do households in Comal County, TX spend?

Households in Comal County spend about $1.2B a year on rent and homeowner costs, $478.4M on groceries and $323.9M on food away from home. Set against the U.S., households in Comal County spend the most on vehicle insurance (an index of 141, where 100 is the U.S. average) and the least on medical and dental services (101).

Which business types have the highest market scores in Comal County, TX?

The highest Groundwork market scores in Comal County are for grocery stores (98), grocery and convenience stores (96) and laundromats (93). Comal County ranks #1 of 2,070 scored counties for grocery stores.

How does Comal County, TX compare with the U.S.?

The median household income in Comal County is $101,889 a year, 26% above the U.S. median of $80,734. The population rose 27.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $427,200, against $332,700 for the U.S. For its number of households, Comal County has the most map listings, relative to the U.S., for home inspectors (2.3 times the U.S. rate) and the fewest for grocery stores (63% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Comal County, each ranked against other counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Comal County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

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Screening a site or an acquisition in Comal County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Comal County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.