Beauty and personal care · Metro area · Texas
Barbershops in the San Antonio-New Braunfels, TX metro area
How the San Antonio-New Braunfels, TX metro area compares with other metro areas and the U.S. for barbershops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #293 of 387 scored metro areas
#10 of 26 scored metro areas based in Texas
- Listings
- 723
- 104 chain locations (14%)
- Official establishments
- 62
- +114.3% since 2019
- Household spending a year
- $885.7M
- On personal care products and services · $915 a household
- Spending per listing
- $1.2M
- 35% below the U.S.
- Listings per 10k households
- 7.5
- 42% above the U.S.
- Population, 2025
- 2,813,140
- +9.5% since 2020
See the barbershops around any address in the San Antonio-New Braunfels metro area
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the San Antonio-New Braunfels metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for barbershops in the San Antonio-New Braunfels metro area is 39 (lower middle), #293 of 387 scored metro areas and #10 of 26 scored metro areas based in Texas. That puts it in the bottom quarter of metro areas.
At $915 per household (9% below the U.S. average), households in the San Antonio-New Braunfels metro area spend about $885.7M a year on personal care products and services. That works out to $1.2M per shop, 35% below the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
The San Antonio-New Braunfels metro area has 723 barbershops on map listings as of September 2026. 104 of them (14%) are chain locations, against 12% across the U.S. Per 10,000 households, that is 7.5, 42% above the U.S. rate of 5.3.
In 2023, official counts showed 62 businesses with payroll in the San Antonio-New Braunfels metro area classed as barber shops, up 114.3% from 2019. That is one for every 15,605 households, against one for every 16,589 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $725K has gone to businesses classed as barber shops in the San Antonio-New Braunfels metro area. Population estimates show the San Antonio-New Braunfels metro area grew 9.5% from 2020 to 2025, faster than the U.S. (+3.1%).
How the San Antonio-New Braunfels metro area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | San Antonio-New Braunfels metro area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.5 | 6.9 | 5.3 |
| Spending per listing | $1.2M | $1.4M | $1.9M |
| Households per official establishment | 15,605 | 18,170 | 16,589 |
| Official establishment growth, 2019–2023 | +114.3% | +65.8% | +28.5% |
| Population growth, 2020–2025 | +9.5% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $915 | $937 | $1,005 |
| Median household income | $76,213 | $78,476 | $80,734 |
| Groundwork market score | 39 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 62+114.3% over the period
- Employees, 2023
- 472
- Annual payroll, 2023
- $15.3M
- One-person businesses, 2023
- 1,146Businesses with no payroll
- Map listings, September 2026
- 723104 chain locations
- Listings at the U.S. rate for this spending
- 470The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $725K
SBA-backed loans to businesses classed as barber shops in the San Antonio-New Braunfels metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the San Antonio-New Braunfels metro area
- Population, 2025 estimate
- 2,813,140+9.5% since 2020
- Households
- 967,488
- Median age
- 37.0
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.8
- Land area
- 7,313 sq. mi.
- People per square mile
- 364
- Median household income
- $76,213+26.3% vs. 2015–2019, before inflation
- Average household income
- $102,761
- Median home value
- $278,800
- Jobs located here
- 1,138,312
- Daytime population
- 2,628,195Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the San Antonio-New Braunfels metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of the San Antonio-New Braunfels metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Texas
Every Texas market ranked →The highest-scoring metro areas in Texas for barbershops, numbered among those based in Texas, with the San Antonio-New Braunfels metro area marked.
Top metro areas in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Austin-Round Rock-San Marcos, TX | 64 | 488 | 4.9 | $2.2M | +14.0% | #87 of 387 |
| 2Sherman-Denison, TX | 60 | 24 | 4.3 | $2M | +12.8% | #115 of 387 |
| 3Midland, TX | 57 | 45 | 6.5 | $1.6M | +9.8% | #136 of 387 |
| 4Houston-Pasadena-The Woodlands, TX | 53 | 1,916 | 7.2 | $1.3M | +10.3% | #171 of 387 |
| 5College Station-Bryan, TX | 51 | 58 | 5.5 | $1.5M | +6.9% | #188 of 387 |
| 6Dallas-Fort Worth-Arlington, TX | 46 | 1,987 | 6.9 | $1.5M | +10.6% | #239 of 387 |
| 7Killeen-Temple, TX | 46 | 148 | 8.3 | $1M | +7.2% | #242 of 387 |
| 8Waco, TX | 45 | 54 | 4.9 | $1.8M | +4.2% | #247 of 387 |
| 9Amarillo, TX | 40 | 72 | 7.0 | $1.2M | +2.7% | #285 of 387 |
| 10San Antonio-New Braunfels, TX | 39 | 723 | 7.5 | $1.2M | +9.5% | #293 of 387 |
Other business types in the San Antonio-New Braunfels metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas45
- Hair salons47
- Barbershops39
- Nail salons49
- Spas and skin care46
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in the San Antonio-New Braunfels, TX metro area?
Map listings as of September 2026 show 723 barbershops in the San Antonio-New Braunfels metro area. 104 of them (14%) are chain locations. The listings count barbershops. Official counts show 62 businesses with payroll classed as barber shops in 2023, up 114.3% from 2019. Official counts also show 1,146 one-person businesses without payroll.
How much do households in the San Antonio-New Braunfels, TX metro area spend on personal care products and services?
About $885.7M a year, or $915 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 723 barbershops on map listings, it comes to $1.2M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 967,488 households in the San Antonio-New Braunfels metro area and national spending patterns by income.
How does the San Antonio-New Braunfels, TX metro area compare with the U.S. for barbershops?
The San Antonio-New Braunfels metro area has 7.5 barbershops per 10,000 households, 42% above the U.S. rate of 5.3. Spending per shop is $1.2M, 35% below the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, the San Antonio-New Braunfels metro area would have about 470, against 723 on map listings. There is one business with payroll in the industry for every 15,605 households, against one for every 16,589 across the U.S. The official count rose 114.3% from 2019 to 2023, against +28.5% for the U.S.
How fast is the San Antonio-New Braunfels, TX metro area growing?
Population estimates put the San Antonio-New Braunfels metro area at 2,813,140 people in 2025, up 9.5% since 2020, faster than the U.S. (+3.1%). It has 967,488 households. The median household income in the San Antonio-New Braunfels metro area is $76,213 a year, 6% below the U.S. median of $80,734. That rose 26.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The San Antonio-New Braunfels metro area scores 39 for barbershops (lower middle), #293 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the San Antonio-New Braunfels metro area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in the San Antonio-New Braunfels metro area
Screening a site or an acquisition in the San Antonio-New Braunfels metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the San Antonio-New Braunfels metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.