County profile · Texas
Medina County, TX market data
How Medina County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 56,881
- +11.4% since 2020
- Households
- 17,804
- Median household income
- $78,074
- +24.7% vs. 2015–2019, before inflation
- Median home value
- $239,600
- Jobs located here
- 9,140
- Highest market score
- 93
- Lawn, cleaning and pest control, #2 of 1,771 scored counties
A site report maps the competitors on map listings around any address in Medina County by name and distance, and the households and spending within reach. Or open the report at the center of Medina County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Medina County has an estimated 56,881 people and 17,804 households. Population estimates put the population change in Medina County from 2020 to 2025 at +11.4%, faster than the U.S. (+3.1%). Median household income in Medina County is $78,074, 3% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.7%, before inflation.
Relative to the U.S., household spending in Medina County runs highest on vehicle insurance (an index of 143, where 100 is the U.S. average) and lowest on memberships, classes and admissions (74).
Of the business types scored in Medina County, lawn care, cleaning and pest control companies (93); landscaping and lawn care companies (87); and clothing, shoe and laundry businesses (85) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #2 of 1,771 scored counties.
Medina County is part of the San Antonio-New Braunfels metro area. Against the U.S., map listings per household run highest for gas stations (91% above the U.S. rate) and lowest for clothing, shoe and laundry businesses (54% below the U.S. rate).
All 56 business types in Medina County
Highest Groundwork market score first. Each score compares Medina County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 93 | #2 of 1,771 | 7 | 3.9 | $3.8M | 224 | 12 |
| Landscaping and lawn care | 87 | #21 of 1,493 | 5 | 2.8 | $5.3M | 180 | 12 |
| Clothing, shoes and laundry | 85 | #75 of 2,210 | 19 | 10.7 | $1.8M | 201 | 4 |
| Clothing and shoe stores | 84 | #96 of 2,087 | 14 | 7.9 | $2.4M | 189 | 4 |
| Gyms, studios and classes | 81 | #58 of 2,088 | 13 | 7.3 | $996K | 150 | 4 |
| Grocery stores | 81 | #178 of 2,070 | 10 | 5.6 | $10.8M | 116 | 5 |
| Child care and preschools | 80 | #83 of 1,611 | 6 | 3.4 | $1.3M | 134 | 8 |
| Insurance agencies | 79 | #255 of 2,272 | 26 | 14.6 | $1.9M | 153 | 14 |
| Barbershops | 78 | #92 of 1,356 | 5 | 2.8 | $3.2M | 171 | Under 3 |
| Roofing and gutters | 77 | #73 of 1,177 | 5 | 2.8 | $10.2M | 121 | Under 3 |
| Nail salons | 76 | #73 of 1,328 | 6 | 3.4 | $2.7M | 160 | Under 3 |
| Spas and skin care | 76 | #110 of 1,769 | 10 | 5.6 | $1.6M | 184 | Under 3 |
| Bakeries and dessert shops | 76 | #144 of 1,889 | 11 | 6.2 | $6.2M | 149 | 9 |
| Gyms | 75 | #134 of 1,792 | 8 | 4.5 | $1.6M | 124 | 4 |
| Physical therapy | 75 | #139 of 1,422 | 6 | 3.4 | $3.3M | 138 | 4 |
| Salons, barbers and spas | 75 | #175 of 2,385 | 57 | 32.0 | $282K | 133 | 5 |
| Pet grooming and boarding | 73 | #164 of 1,461 | 6 | 3.4 | $2.7M | 107 | 4 |
| Coffee shops and cafes | 73 | #239 of 2,063 | 13 | 7.3 | $5.2M | 141 | 9 |
| Tire shops | 72 | #229 of 1,530 | 6 | 3.4 | $3M | 121 | 3 |
| Pizza | 71 | #272 of 2,090 | 11 | 6.2 | $6.2M | 121 | 36 |
| Doctors, dentists and clinics | 70 | #351 of 2,394 | 75 | 42.1 | $265K | 174 | 29 |
| Primary care and pediatrics | 69 | #289 of 1,656 | 9 | 5.1 | $2.2M | 124 | 15 |
| Car washes and detailing | 66 | #324 of 1,451 | 7 | 3.9 | $2.6M | 103 | 3 |
| Home repair trades | 66 | #329 of 2,057 | 18 | 10.1 | $2.8M | 117 | 38 |
| Dentists and orthodontists | 65 | #424 of 1,886 | 15 | 8.4 | $1.3M | 135 | 10 |
| Hair salons | 64 | #507 of 2,339 | 35 | 19.7 | $460K | 107 | Under 3 |
| HVAC and plumbing | 63 | #391 of 1,707 | 9 | 5.1 | $5.7M | 119 | 27 |
| Real estate | 62 | #518 of 2,229 | 44 | 24.7 | Index only | 142 | 19 |
| Collision repair and body shops | 61 | #412 of 1,327 | 5 | 2.8 | $3.6M | 118 | 7 |
| Veterinarians | 60 | #493 of 1,485 | 7 | 3.9 | $2.3M | 85 | 7 |
| Pet stores | 59 | #341 of 974 | 5 | 2.8 | $3.3M | 72 | Under 3 |
| Real estate agents and brokers | 59 | #620 of 2,176 | 41 | 23.0 | Index only | 121 | 11 |
| Pet businesses | 57 | #794 of 2,200 | 26 | 14.6 | $626K | 71 | 11 |
| Gas stations | 57 | #886 of 2,358 | 37 | 20.8 | $1.6M | 66 | 25 |
| Restaurants and cafes | 57 | #891 of 2,405 | 179 | 100.5 | $379K | 102 | 81 |
| Auto repair shops | 55 | #961 of 2,378 | 40 | 22.5 | $456K | 103 | 25 |
| Grocery and convenience stores | 55 | #997 of 2,402 | 45 | 25.3 | $2.4M | 71 | 14 |
| Sit-down restaurants | 53 | #1,057 of 2,405 | 105 | 59.0 | $647K | 97 | 35 |
| Convenience stores | 50 | #1,139 of 2,261 | 24 | 13.5 | $4.5M | 57 | 9 |
| Auto repair and car care | 50 | #1,245 of 2,401 | 73 | 41.0 | $250K | 93 | 34 |
| Fast food and sandwich shops | 49 | #1,201 of 2,222 | 32 | 18.0 | $2.1M | 70 | 36 |
| Electricians | Not scored | Not scored | 4 | 2.2 | $12.8M | 106 | 11 |
| Funeral homes | Not scored | Not scored | 4 | 2.2 | $782K | 115 | 3 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 2.2 | $3.2M | 160 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 4 | 2.2 | $4.6M | 33 | 3 |
| Chiropractors | Not scored | Not scored | 3 | 1.7 | $6.6M | 277 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 1.7 | $6.6M | 212 | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 1.1 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.1 | $13.2M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.6 | $33.7M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 0.6 | $33.7M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.6 | $19.9M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.6 | $12.9M | Too few | 4 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Medina County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $18.2M | $1,024 | 107 |
| Gasoline and other fuels | $58.5M | $3,286 | 127 |
| Food away from home | $67.9M | $3,813 | 94 |
| Groceries | $108.2M | $6,078 | 96 |
| Personal care products and services | $16.1M | $903 | 90 |
| Child care and other personal services | $8.1M | $454 | 78 |
| Memberships, classes and admissions | $12.9M | $727 | 74 |
| Medical and dental services | $19.9M | $1,118 | 87 |
| Pets | $16.3M | $915 | 101 |
| Clothing, shoes and related services | $33.7M | $1,893 | 92 |
| Vehicle insurance | $49.8M | $2,797 | 143 |
| Home repairs, maintenance and insurance | $51.1M | $2,871 | 95 |
| Lawn care, cleaning and other household services | $26.4M | $1,481 | 105 |
| Rent and homeowner costs | $270.2M | $15,176 | 91 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Medina County
- Population, 2025 estimate
- 56,881+11.4% since 2020
- Households
- 17,804
- Median age
- 41.7
- Homes lived in by their owners
- 84%
- Vehicles per household
- 2.1
- Land area
- 1,325 sq. mi.
- People per square mile
- 40
- Median household income
- $78,074+24.7% vs. 2015–2019, before inflation
- Average household income
- $95,735
- Median home value
- $239,600
- Jobs located here
- 9,140
- Daytime population
- 39,685Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Medina County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Medina County. Signed out, you see a blurred preview; on an account, each report is one action.
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Questions
How fast is Medina County, TX growing?
Population estimates put Medina County at 56,881 people in 2025, up 11.4% since 2020, faster than the U.S. (+3.1%). It has 17,804 households. Median household income rose 24.7% from the 2015–2019 survey, before inflation.
How much do households in Medina County, TX spend?
Households in Medina County spend about $270.2M a year on rent and homeowner costs, $108.2M on groceries and $67.9M on food away from home. Set against the U.S., households in Medina County spend the most on vehicle insurance (an index of 143, where 100 is the U.S. average) and the least on memberships, classes and admissions (74).
Which business types have the highest market scores in Medina County, TX?
The highest Groundwork market scores in Medina County are for lawn care, cleaning and pest control companies (93); landscaping and lawn care companies (87); and clothing, shoe and laundry businesses (85). Medina County ranks #2 of 1,771 scored counties for lawn care, cleaning and pest control companies.
How does Medina County, TX compare with the U.S.?
The median household income in Medina County is $78,074 a year, 3% below the U.S. median of $80,734. The population rose 11.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $239,600, against $332,700 for the U.S. For its number of households, Medina County has the most map listings, relative to the U.S., for gas stations (91% above the U.S. rate) and the fewest for clothing, shoe and laundry businesses (54% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 41 of the 56 business types have a score in Medina County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Medina County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Medina County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Medina County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.