County profile · Texas
Kendall County, TX market data
How Kendall County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 53,289
- +19.6% since 2020
- Households
- 17,741
- Median household income
- $114,962
- +35.7% vs. 2015–2019, before inflation
- Median home value
- $512,700
- Jobs located here
- 19,504
- Highest market score
- 98
- Grocery stores, #2 of 2,070 scored counties
A site report maps the competitors on map listings around any address in Kendall County by name and distance, and the households and spending within reach. Or open the report at the center of Kendall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Kendall County has an estimated 53,289 people and 17,741 households. Population estimates put the population change in Kendall County from 2020 to 2025 at +19.6%, faster than the U.S. (+3.1%). Median household income in Kendall County is $114,962, 42% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.7%, before inflation.
Relative to the U.S., household spending in Kendall County runs highest on vehicle insurance (an index of 140, where 100 is the U.S. average) and lowest on medical and dental services (107, still above the U.S.).
Of the business types scored in Kendall County, grocery stores (98), child care centers and preschools (92) and grocery and convenience stores (88) have the highest Groundwork market scores. For grocery stores, that ranks #2 of 2,070 scored counties.
Kendall County is part of the San Antonio-New Braunfels metro area. Against the U.S., map listings per household run highest for roofing and gutter companies (2.7 times the U.S. rate) and lowest for sit-down restaurants (4% above the U.S. rate).
All 56 business types in Kendall County
Highest Groundwork market score first. Each score compares Kendall County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery stores | 98 | #2 of 2,070 | 6 | 3.4 | $20.4M | 220 | 3 |
| Child care and preschools | 92 | #8 of 1,611 | 9 | 5.1 | $1.4M | 140 | 6 |
| Grocery and convenience stores | 88 | #71 of 2,402 | 37 | 20.9 | $3.3M | 98 | 4 |
| Gas stations | 78 | #203 of 2,358 | 24 | 13.5 | $2.4M | 100 | 17 |
| Convenience stores | 78 | #238 of 2,261 | 20 | 11.3 | $6.1M | 78 | Under 3 |
| Funeral homes | 77 | #114 of 1,472 | 6 | 3.4 | $519K | 76 | Under 3 |
| Pizza | 71 | #291 of 2,090 | 18 | 10.1 | $4.7M | 93 | 34 |
| Electricians | 69 | #177 of 1,160 | 5 | 2.8 | $12.8M | 107 | 19 |
| Fast food and sandwich shops | 69 | #415 of 2,222 | 29 | 16.3 | $2.9M | 97 | 34 |
| Mortgage brokers and lenders | 67 | #151 of 887 | 6 | 3.4 | Index only | 137 | 4 |
| Pet grooming and boarding | 66 | #331 of 1,461 | 9 | 5.1 | $2.3M | 91 | 6 |
| Martial arts and dance studios | 65 | #265 of 1,334 | 10 | 5.6 | $2M | 99 | 6 |
| Hair salons | 64 | #510 of 2,339 | 48 | 27.1 | $413K | 96 | 9 |
| Landscaping and lawn care | 63 | #417 of 1,493 | 15 | 8.5 | $2.2M | 74 | 20 |
| Sit-down restaurants | 63 | #633 of 2,405 | 113 | 63.7 | $756K | 114 | 40 |
| Nail salons | 61 | #385 of 1,328 | 15 | 8.5 | $1.3M | 79 | Under 3 |
| Lawn, cleaning and pest control | 61 | #477 of 1,771 | 23 | 13.0 | $1.4M | 84 | 33 |
| Clothing and shoe stores | 60 | #692 of 2,087 | 42 | 23.7 | $1M | 80 | 10 |
| Gyms | 56 | #703 of 1,792 | 19 | 10.7 | $1.1M | 81 | 8 |
| Chiropractors | 55 | #608 of 1,490 | 12 | 6.8 | $2M | 85 | 8 |
| Clothing, shoes and laundry | 55 | #929 of 2,210 | 59 | 33.3 | $719K | 82 | 15 |
| Barbershops | 54 | #601 of 1,356 | 11 | 6.2 | $1.8M | 96 | 3 |
| Optometrists and eye care | 53 | #625 of 1,302 | 10 | 5.6 | $2.4M | 78 | 4 |
| Spas and skin care | 53 | #791 of 1,769 | 32 | 18.0 | $620K | 71 | 4 |
| Bakeries and dessert shops | 53 | #832 of 1,889 | 22 | 12.4 | $3.9M | 94 | 26 |
| Insurance agencies | 53 | #1,025 of 2,272 | 36 | 20.3 | $1.3M | 107 | 33 |
| Restaurants and cafes | 53 | #1,074 of 2,405 | 244 | 137.5 | $350K | 94 | 100 |
| Gyms, studios and classes | 52 | #981 of 2,088 | 37 | 20.9 | $542K | 82 | 14 |
| Salons, barbers and spas | 52 | #1,077 of 2,385 | 107 | 60.3 | $185K | 87 | 18 |
| Pest control | 51 | #340 of 699 | 5 | 2.8 | $6.5M | 64 | 6 |
| Property management | 51 | #431 of 910 | 7 | 3.9 | Index only | 83 | 17 |
| Pet stores | 49 | #508 of 974 | 7 | 3.9 | $3M | 65 | 4 |
| Pet businesses | 49 | #1,174 of 2,200 | 38 | 21.4 | $546K | 62 | 25 |
| Coffee shops and cafes | 47 | #1,151 of 2,063 | 30 | 16.9 | $2.8M | 77 | 26 |
| Auto repair shops | 47 | #1,357 of 2,378 | 53 | 29.9 | $360K | 81 | 25 |
| Yoga, Pilates and fitness studios | 46 | #470 of 777 | 8 | 4.5 | $2.5M | 62 | 8 |
| Roofing and gutters | 45 | #715 of 1,177 | 17 | 9.6 | $3.8M | 45 | 6 |
| Car washes and detailing | 45 | #860 of 1,451 | 10 | 5.6 | $1.9M | 76 | 7 |
| Veterinarians | 45 | #882 of 1,485 | 15 | 8.5 | $1.4M | 51 | 15 |
| Physical therapy | 44 | #885 of 1,422 | 15 | 8.5 | $1.6M | 68 | 13 |
| HVAC and plumbing | 43 | #1,127 of 1,707 | 26 | 14.7 | $2.5M | 52 | 27 |
| Home repair trades | 42 | #1,424 of 2,057 | 48 | 27.1 | $1.3M | 55 | 52 |
| Auto repair and car care | 42 | #1,582 of 2,401 | 95 | 53.5 | $201K | 75 | 36 |
| Primary care and pediatrics | 41 | #1,138 of 1,656 | 24 | 13.5 | $1M | 57 | 66 |
| Real estate agents and brokers | 40 | #1,626 of 2,176 | 127 | 71.6 | Index only | 46 | 41 |
| Real estate | 40 | #1,649 of 2,229 | 142 | 80.0 | Index only | 52 | 75 |
| Collision repair and body shops | 38 | #948 of 1,327 | 11 | 6.2 | $1.7M | 56 | 10 |
| Dentists and orthodontists | 38 | #1,388 of 1,886 | 39 | 22.0 | $627K | 64 | 25 |
| Doctors, dentists and clinics | 38 | #1,791 of 2,394 | 261 | 147.1 | $94K | 61 | 123 |
| Dry cleaners | 37 | #387 of 507 | 6 | 3.4 | $7.1M | 45 | 5 |
| House cleaning | Not scored | Not scored | 3 | 1.7 | $10.9M | 170 | 7 |
| Tire shops | Not scored | Not scored | 3 | 1.7 | $6.4M | 254 | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 1.1 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.1 | $9.5M | Too few | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 1.1 | $12.2M | Too few | 7 |
| Laundromats | Not scored | Not scored | 1 | 0.6 | $42.4M | Too few | Under 3 |
Household spending in Kendall County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $19.1M | $1,074 | 112 |
| Gasoline and other fuels | $57.4M | $3,233 | 125 |
| Food away from home | $85.4M | $4,815 | 118 |
| Groceries | $122.6M | $6,913 | 109 |
| Personal care products and services | $19.8M | $1,118 | 111 |
| Child care and other personal services | $12.6M | $709 | 122 |
| Memberships, classes and admissions | $20.1M | $1,130 | 115 |
| Medical and dental services | $24.5M | $1,379 | 107 |
| Pets | $20.7M | $1,169 | 129 |
| Clothing, shoes and related services | $42.4M | $2,392 | 116 |
| Vehicle insurance | $48.5M | $2,734 | 140 |
| Home repairs, maintenance and insurance | $64.2M | $3,617 | 120 |
| Lawn care, cleaning and other household services | $32.6M | $1,839 | 130 |
| Rent and homeowner costs | $321.7M | $18,133 | 109 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Kendall County
- Population, 2025 estimate
- 53,289+19.6% since 2020
- Households
- 17,741
- Median age
- 43.8
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.1
- Land area
- 663 sq. mi.
- People per square mile
- 73
- Median household income
- $114,962+35.7% vs. 2015–2019, before inflation
- Average household income
- $160,855
- Median home value
- $512,700
- Jobs located here
- 19,504
- Daytime population
- 47,486Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kendall County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Kendall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Texas 8
- Bandera County, TX22,021 people
- Bexar County, TX2,067,341 people
- Comal County, TX183,826 people
- Blanco County, TX12,446 people
- Kerr County, TX53,489 people
- Gillespie County, TX27,524 people
- Medina County, TX53,547 people
- Guadalupe County, TX183,642 people
Questions
How fast is Kendall County, TX growing?
Population estimates put Kendall County at 53,289 people in 2025, up 19.6% since 2020, faster than the U.S. (+3.1%). It has 17,741 households. Median household income rose 35.7% from the 2015–2019 survey, before inflation.
How much do households in Kendall County, TX spend?
Households in Kendall County spend about $321.7M a year on rent and homeowner costs, $122.6M on groceries and $85.4M on food away from home. Set against the U.S., households in Kendall County spend the most on vehicle insurance (an index of 140, where 100 is the U.S. average) and the least on medical and dental services (107, still above the U.S.).
Which business types have the highest market scores in Kendall County, TX?
The highest Groundwork market scores in Kendall County are for grocery stores (98), child care centers and preschools (92) and grocery and convenience stores (88). Kendall County ranks #2 of 2,070 scored counties for grocery stores.
How does Kendall County, TX compare with the U.S.?
The median household income in Kendall County is $114,962 a year, 42% above the U.S. median of $80,734. The population rose 19.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $512,700, against $332,700 for the U.S. For its number of households, Kendall County has the most map listings, relative to the U.S., for roofing and gutter companies (2.7 times the U.S. rate) and the fewest for sit-down restaurants (4% above the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 50 of the 56 business types have a score in Kendall County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kendall County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Texas · Every U.S. market · How we measure
Screening a site or an acquisition in Kendall County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kendall County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.