Food and drink · County · New Mexico
Sit-down restaurants in San Juan County, NM
Competitor counts, household spending and official business counts for sit-down restaurants in San Juan County, NM, set against other counties and the U.S.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #1,314 of 2,405 scored counties
#10 of 25 scored counties in New Mexico
- Listings
- 196
- 75 chain locations (38%)
- Official establishments
- 51
- −8.9% since 2019
- Household spending a year
- $137.9M
- On food away from home · $3,305 a household
- Spending per listing
- $704K
- 6% above the U.S.
- Listings per 10k households
- 47.0
- 23% below the U.S.
- Population, 2025
- 120,340
- −0.9% since 2020
See the sit-down restaurants around any address in San Juan County
The site report maps the sit-down restaurants on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of San Juan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 196 sit-down restaurants in San Juan County. Chain locations make up 38% of them, against 29% across the U.S. That comes to 47.0 for every 10,000 households, 23% below the U.S. rate of 61.3.
Household spending on food away from home in San Juan County comes to about $137.9M a year: $3,305 per household, 19% below the U.S. average. Spread across 196 sit-down restaurants, that is $704K per restaurant, 6% above the U.S. figure of $664K. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade.
In 2023, official counts showed 51 businesses with payroll in San Juan County classed as full-service restaurants, down 8.9% from 2019. That is one for every 818 households, against one for every 500 across the U.S. Official counts list 11 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $250K have gone to businesses classed as full-service restaurants in San Juan County.
Population estimates show San Juan County declined 0.9% from 2020 to 2025, against +3.1% for the U.S. San Juan County scores 47 (lower middle) on the Groundwork market score for sit-down restaurants, ranking #1,314 of 2,405 scored counties and #10 of 25 scored counties in New Mexico.
How San Juan County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the sit-down restaurants counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | San Juan County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 47.0 | 53.0 | 61.3 |
| Spending per listing | $704K | $670K | $664K |
| Households per official establishment | 818 | 630 | 500 |
| Official establishment growth, 2019–2023 | −8.9% | −3.5% | +1.5% |
| Population growth, 2020–2025 | −0.9% | +0.3% | +3.1% |
| Spending per household on food away from home | $3,305 | $3,547 | $4,070 |
| Median household income | $55,872 | $64,059 | $80,734 |
| Groundwork market score | 47 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 56 → 51−8.9% over the period
- Employees, 2023
- 1,680
- Annual payroll, 2023
- $37.4M
- One-person businesses, 2023
- 11Businesses with no payroll
- Map listings, September 2026
- 19675 chain locations
- Listings at the U.S. rate for this spending
- 208The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $250K
SBA-backed loans to businesses classed as full-service restaurants in San Juan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in San Juan County
- Population, 2025 estimate
- 120,340−0.9% since 2020
- Households
- 41,732
- Median age
- 38.3
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.0
- Land area
- 5,517 sq. mi.
- People per square mile
- 22
- Median household income
- $55,872+10.6% vs. 2015–2019, before inflation
- Average household income
- $76,826
- Median home value
- $193,800
- Jobs located here
- 45,264
- Daytime population
- 119,349Residents who don’t work, plus everyone whose job is here
Looking at a specific site in San Juan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the sit-down restaurants on map listings by name and distance.
Or open the report at the center of San Juan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSit-down restaurants across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for sit-down restaurants, numbered among those based in New Mexico, with San Juan County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 92 | 160 | 28.1 | $1.4M | +6.9% | #11 of 2,405 |
| 2Los Alamos County, NM | 80 | 35 | 42.4 | $1.3M | 0.0% | #124 of 2,405 |
| 3Valencia County, NM | 74 | 97 | 35.2 | $952K | +7.2% | #275 of 2,405 |
| 4Torrance County, NM | 69 | 23 | 38.0 | $836K | +6.9% | #410 of 2,405 |
| 5Otero County, NM | 62 | 100 | 40.8 | $803K | +3.7% | #674 of 2,405 |
| 6Rio Arriba County, NM | 61 | 54 | 34.5 | $964K | −1.0% | #695 of 2,405 |
| 7Doña Ana County, NM | 61 | 355 | 41.8 | $783K | +4.1% | #713 of 2,405 |
| 8San Miguel County, NM | 51 | 39 | 32.7 | $933K | −3.2% | #1,114 of 2,405 |
| 9Eddy County, NM | 48 | 141 | 59.7 | $645K | +0.3% | #1,283 of 2,405 |
| 10San Juan County, NM | 47 | 196 | 47.0 | $704K | −0.9% | #1,314 of 2,405 |
Other business types in San Juan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes35
- Sit-down restaurants47
- Fast food and sandwich shops18
- Pizza34
- Coffee shops and cafes33
- Bakeries and dessert shops45
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many sit-down restaurants are in San Juan County, NM?
There are 196 sit-down restaurants on map listings in San Juan County as of September 2026. 75 of them (38%) are chain locations. The listings count restaurants of every cuisine, pizza included. Official counts show 51 businesses with payroll classed as full-service restaurants in 2023, down 8.9% from 2019. Official counts also show 11 one-person businesses without payroll.
How much do households in San Juan County, NM spend on food away from home?
About $137.9M a year, or $3,305 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 196 sit-down restaurants on map listings, it comes to $704K per restaurant. The spending figure covers all food away from home, not only sit-down restaurants. It is estimated from the incomes of the 41,732 households in San Juan County and national spending patterns by income.
How does San Juan County, NM compare with the U.S. for sit-down restaurants?
San Juan County has 47.0 sit-down restaurants per 10,000 households, 23% below the U.S. rate of 61.3. Spending per restaurant is $704K, 6% above the U.S. figure of $664K. At the national ratio of sit-down restaurants to household spending, San Juan County would have about 208, against 196 on map listings. There is one business with payroll in the industry for every 818 households, against one for every 500 across the U.S. The official count fell 8.9% from 2019 to 2023, against +1.5% for the U.S.
How fast is San Juan County, NM growing?
Population estimates put San Juan County at 120,340 people in 2025, down 0.9% since 2020, against +3.1% for the U.S. It has 41,732 households. The median household income in San Juan County is $55,872 a year, 31% below the U.S. median of $80,734. That rose 10.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. San Juan County scores 47 for sit-down restaurants (lower middle), #1,314 of 2,405 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in San Juan County. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for sit-down restaurants · All 56 business types in San Juan County
Screening a site or an acquisition in San Juan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of San Juan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.