Food and drink · Small-town market · Idaho
Restaurants and cafes in the Moscow, ID area
How the Moscow, ID area compares with other small-town markets and the U.S. for restaurants and cafes: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #311 of 538 scored small-town markets
#5 of 7 scored small-town markets based in Idaho
- Listings
- 177
- 59 chain locations (33%)
- Official establishments
- 78
- +6.9% since 2019
- Household spending a year
- $56.8M
- On food away from home · $3,494 a household
- Spending per listing
- $321K
- 13% below the U.S.
- Listings per 10k households
- 108.8
- In line with the U.S.
- Population, 2025
- 41,842
- +5.6% since 2020
See the restaurants and cafes around any address in the Moscow area
The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Moscow area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 177 restaurants and cafes in the Moscow area. Chain locations make up 33% of them, against 34% across the U.S. That comes to 108.8 for every 10,000 households, in line with the U.S. rate of 109.8.
Household spending on food away from home in the Moscow area comes to about $56.8M a year: $3,494 per household, 14% below the U.S. average. That works out to $321K per restaurant, 13% below the U.S. figure of $371K.
Official counts show 78 businesses with payroll classed as restaurants and other eating places in the Moscow area in 2023, up 6.9% from 2019. That is one for every 209 households, against one for every 209 across the U.S. Official counts also show 14 one-person businesses without payroll.
Between 2020 and 2025, the population of the Moscow area grew 5.6%, faster than the U.S. (+3.1%). The Groundwork market score for restaurants and cafes in the Moscow area is 46 (lower middle), #311 of 538 scored small-town markets and #5 of 7 scored small-town markets based in Idaho.
How the Moscow area compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Moscow area | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 108.8 | 105.4 | 109.8 |
| Spending per listing | $321K | $366K | $371K |
| Households per official establishment | 209 | 214 | 209 |
| Official establishment growth, 2019–2023 | +6.9% | +13.2% | +6.0% |
| Population growth, 2020–2025 | +5.6% | +9.8% | +3.1% |
| Spending per household on food away from home | $3,494 | $3,857 | $4,070 |
| Median household income | $65,424 | $77,800 | $80,734 |
| Groundwork market score | 46 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 78+6.9% over the period
- Employees, 2023
- 1,352
- Annual payroll, 2023
- $23.9M
- One-person businesses, 2023
- 14Businesses with no payroll
- Map listings, September 2026
- 17759 chain locations
- Listings at the U.S. rate for this spending
- 153The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as restaurants and other eating places in the Moscow area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Moscow area
- Population, 2025 estimate
- 41,842+5.6% since 2020
- Households
- 16,270
- Median age
- 35.8
- Homes lived in by their owners
- 59%
- Vehicles per household
- 2.0
- Land area
- 1,080 sq. mi.
- People per square mile
- 38
- Median household income
- $65,424+33.1% vs. 2015–2019, before inflation
- Average household income
- $88,649
- Median home value
- $368,600
- Jobs located here
- 14,414
- Daytime population
- 38,792Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Moscow area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.
Or open the report at the center of the Moscow area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRestaurants and cafes across Idaho
Every Idaho market ranked →The highest-scoring small-town markets in Idaho for restaurants and cafes, numbered among those based in Idaho (a market based in another state is listed without a number), with the Moscow area marked.
Top small-town markets in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Blackfoot, ID | 93 | 115 | 71.3 | $530K | +6.4% | #2 of 538 |
| Brigham City, UT-ID | 87 | 161 | 75.0 | $521K | +12.6% | #7 of 538 |
| 2Mountain Home, ID | 54 | 110 | 99.4 | $350K | +2.8% | #227 of 538 |
| 3Burley, ID | 53 | 177 | 106.6 | $332K | +6.2% | #238 of 538 |
| 4Sandpoint, ID | 48 | 237 | 116.8 | $312K | +14.8% | #285 of 538 |
| 5Moscow, ID | 46 | 177 | 108.8 | $321K | +5.6% | #311 of 538 |
| Ontario, OR-ID | 41 | 205 | 102.6 | $326K | +5.0% | #365 of 538 |
| 6Hailey, ID | 40 | 208 | 164.7 | $251K | +6.1% | #381 of 538 |
| Jackson, WY-ID | 39 | 308 | 212.3 | $238K | +4.2% | #388 of 538 |
| 7Rexburg, ID | 35 | 222 | 123.5 | $278K | +4.5% | #418 of 538 |
Other business types in the Moscow area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes46
- Sit-down restaurants64
- Fast food and sandwich shops54
- Pizza60
- Coffee shops and cafes33
- Bakeries and dessert shops47
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many restaurants and cafes are in the Moscow, ID area?
There are 177 restaurants and cafes on map listings in the Moscow area as of September 2026. 59 of them (33%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 78 businesses with payroll classed as restaurants and other eating places in 2023, up 6.9% from 2019. Another 14 one-person businesses have no payroll, by official counts.
How much do households in the Moscow, ID area spend on food away from home?
About $56.8M a year, or $3,494 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 177 restaurants and cafes on map listings, it comes to $321K per restaurant. It is estimated from the incomes of the 16,270 households in the Moscow area and national spending patterns by income.
How does the Moscow, ID area compare with the U.S. for restaurants and cafes?
The Moscow area has 108.8 restaurants and cafes per 10,000 households, in line with the U.S. rate of 109.8. Spending per restaurant is $321K, 13% below the U.S. figure of $371K. At the national ratio of restaurants and cafes to household spending, the Moscow area would have about 153, against 177 on map listings. There is one business with payroll in the industry for every 209 households, against one for every 209 across the U.S. The official count rose 6.9% from 2019 to 2023, against +6.0% for the U.S.
How fast is the Moscow, ID area growing?
Population estimates put the Moscow area at 41,842 people in 2025, up 5.6% since 2020, faster than the U.S. (+3.1%). It has 16,270 households. The median household income in the Moscow area is $65,424 a year, 19% below the U.S. median of $80,734. That rose 33.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Moscow area scores 46 for restaurants and cafes (lower middle), #311 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Moscow area. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for restaurants and cafes · All 56 business types in the Moscow area
Screening a site or an acquisition in the Moscow area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Moscow area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.