Fitness and classes · Small-town market · Idaho
Gyms in the Moscow, ID area
How the Moscow, ID area compares with other small-town markets and the U.S. for gyms: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 71 out of 100: Upper middle
Ranked #42 of 506 scored small-town markets
#2 of 7 scored small-town markets based in Idaho
- Listings
- 7
- 3 chain locations (43%)
- Official establishments
- 7
- All fitness and recreational sports centers
- Household spending a year
- $14.3M
- On memberships, classes and admissions · $882 a household
- Spending per listing
- $2M
- 57% above the U.S.
- Listings per 10k households
- 4.3
- 43% below the U.S.
- Population, 2025
- 41,842
- +5.6% since 2020
See the gyms around any address in the Moscow area
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Moscow area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For gyms, the Moscow area has a Groundwork market score of 71 (upper middle): #42 of 506 scored small-town markets and #2 of 7 scored small-town markets based in Idaho. That puts it in the top 10% of small-town markets for gyms.
As of September 2026, map listings count 7 gyms in the Moscow area. Chain locations make up 43% of them, against 28% across the U.S. That is 4.3 per 10,000 households, 43% below the U.S. rate of 7.6.
At $882 per household (10% below the U.S. average), households in the Moscow area spend about $14.3M a year on memberships, classes and admissions. That works out to $2M per gym, 57% above the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.
In 2023, official counts showed 7 businesses with payroll in the Moscow area classed as fitness and recreational sports centers. That is one for every 2,324 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too. Since fiscal 2022, 1 SBA-backed loan worth $344K has gone to businesses classed as fitness and recreational sports centers in the Moscow area. Population estimates show the Moscow area grew 5.6% from 2020 to 2025, faster than the U.S. (+3.1%).
How the Moscow area compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Moscow area | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.3 | 8.4 | 7.6 |
| Spending per listing | $2M | $1.2M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 2,324 | 3,060 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +18.9% | +5.8% |
| Population growth, 2020–2025 | +5.6% | +9.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $882 | $1,038 | $983 |
| Median household income | $65,424 | $77,800 | $80,734 |
| Groundwork market score | 71 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7All fitness and recreational sports centers
- Employees, 2023
- 107
- Annual payroll, 2023
- $916K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 73 chain locations
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $344K
SBA-backed loans to businesses classed as fitness and recreational sports centers in the Moscow area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in the Moscow area
- Population, 2025 estimate
- 41,842+5.6% since 2020
- Households
- 16,270
- Median age
- 35.8
- Homes lived in by their owners
- 59%
- Vehicles per household
- 2.0
- Land area
- 1,080 sq. mi.
- People per square mile
- 38
- Median household income
- $65,424+33.1% vs. 2015–2019, before inflation
- Average household income
- $88,649
- Median home value
- $368,600
- Jobs located here
- 14,414
- Daytime population
- 38,792Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Moscow area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of the Moscow area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Idaho
Every Idaho market ranked →The highest-scoring small-town markets in Idaho for gyms, numbered among those based in Idaho (a market based in another state is listed without a number), with the Moscow area marked.
Top small-town markets in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Blackfoot, ID | 94 | 7 | 4.3 | $2.3M | +6.4% | #2 of 506 |
| Brigham City, UT-ID | 80 | 16 | 7.4 | $1.4M | +12.6% | #14 of 506 |
| 2Moscow, ID | 71 | 7 | 4.3 | $2M | +5.6% | #42 of 506 |
| 3Rexburg, ID | 68 | 16 | 8.9 | $964K | +4.5% | #63 of 506 |
| 4Sandpoint, ID | 67 | 15 | 7.4 | $1.3M | +14.8% | #70 of 506 |
| 5Hailey, ID | 66 | 11 | 8.7 | $1.4M | +6.1% | #79 of 506 |
| Ontario, OR-ID | 58 | 18 | 9.0 | $908K | +5.0% | #179 of 506 |
| 6Mountain Home, ID | 57 | 10 | 9.0 | $930K | +2.8% | #187 of 506 |
| 7Burley, ID | 55 | 16 | 9.6 | $914K | +6.2% | #212 of 506 |
| Jackson, WY-ID | 48 | 27 | 18.6 | $900K | +4.2% | #281 of 506 |
Other business types in the Moscow area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in the Moscow, ID area?
The Moscow area has 7 gyms on map listings as of September 2026. 3 of them (43%) are chain locations. The listings count gyms and fitness centers. Official counts show 7 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.
How much do households in the Moscow, ID area spend on memberships, classes and admissions?
About $14.3M a year, or $882 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 7 gyms on map listings, it comes to $2M per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 16,270 households in the Moscow area and national spending patterns by income.
How does the Moscow, ID area compare with the U.S. for gyms?
The Moscow area has 4.3 gyms per 10,000 households, 43% below the U.S. rate of 7.6. Spending per gym is $2M, 57% above the U.S. figure of $1.3M. At the national ratio of gyms to household spending, the Moscow area would have about 11, against 7 on map listings. There is one business with payroll in the industry for every 2,324 households, against one for every 3,109 across the U.S.
How fast is the Moscow, ID area growing?
Population estimates put the Moscow area at 41,842 people in 2025, up 5.6% since 2020, faster than the U.S. (+3.1%). It has 16,270 households. The median household income in the Moscow area is $65,424 a year, 19% below the U.S. median of $80,734. That rose 33.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Moscow area scores 71 for gyms (upper middle), #42 of 506 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Moscow area. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in the Moscow area
Screening a site or an acquisition in the Moscow area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Moscow area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.