Groceries and convenience · Small-town market · Idaho
Grocery and convenience stores in the Moscow, ID area
Competitor counts, household spending and official business counts for grocery and convenience stores in the Moscow, ID area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 58 out of 100: Upper middle
Ranked #199 of 538 scored small-town markets
#4 of 7 scored small-town markets based in Idaho
- Listings
- 33
- 10 chain locations (30%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $92M
- On groceries · $5,654 a household
- Spending per listing
- $2.8M
- 18% below the U.S.
- Listings per 10k households
- 20.3
- 9% above the U.S.
- Population, 2025
- 41,842
- +5.6% since 2020
See the grocery and convenience stores around any address in the Moscow area
The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Moscow area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Moscow area spend about $92M a year on groceries, or $5,654 per household, 11% below the U.S. average. That is about $2.8M of household spending for each store on map listings, 18% below the U.S. figure of $3.4M.
There are 33 grocery and convenience stores on map listings in the Moscow area as of September 2026. 10 of them (30%) are chain locations, against 42% across the U.S. Per 10,000 households, that is 20.3, 9% above the U.S. rate of 18.7.
The official count of businesses with payroll classed as grocery and convenience stores in the Moscow area was 12 in 2023. That is one for every 1,356 households, against one for every 1,293 across the U.S. Official counts list 3 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $1M has gone to businesses classed as grocery and convenience stores in the Moscow area.
Population estimates show the Moscow area grew 5.6% from 2020 to 2025, faster than the U.S. (+3.1%). For grocery and convenience stores, the Moscow area has a Groundwork market score of 58 (upper middle): #199 of 538 scored small-town markets and #4 of 7 scored small-town markets based in Idaho.
How the Moscow area compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Moscow area | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.3 | 20.7 | 18.7 |
| Spending per listing | $2.8M | $2.9M | $3.4M |
| Households per official establishment | 1,356 | 2,073 | 1,293 |
| Official establishment growth, 2019–2023 | n/a | +11.0% | +7.2% |
| Population growth, 2020–2025 | +5.6% | +9.8% | +3.1% |
| Spending per household on groceries | $5,654 | $6,000 | $6,319 |
| Median household income | $65,424 | $77,800 | $80,734 |
| Groundwork market score | 58 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 12
- Employees, 2023
- 478
- Annual payroll, 2023
- $14.3M
- One-person businesses, 2023
- 3Businesses with no payroll
- Map listings, September 2026
- 3310 chain locations
- Listings at the U.S. rate for this spending
- 27The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $1M
SBA-backed loans to businesses classed as grocery and convenience stores in the Moscow area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Moscow area
- Population, 2025 estimate
- 41,842+5.6% since 2020
- Households
- 16,270
- Median age
- 35.8
- Homes lived in by their owners
- 59%
- Vehicles per household
- 2.0
- Land area
- 1,080 sq. mi.
- People per square mile
- 38
- Median household income
- $65,424+33.1% vs. 2015–2019, before inflation
- Average household income
- $88,649
- Median home value
- $368,600
- Jobs located here
- 14,414
- Daytime population
- 38,792Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Moscow area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.
Or open the report at the center of the Moscow area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery and convenience stores across Idaho
Every Idaho market ranked →The highest-scoring small-town markets in Idaho for grocery and convenience stores, numbered among those based in Idaho (a market based in another state is listed without a number), with the Moscow area marked.
Top small-town markets in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Brigham City, UT-ID | 81 | 46 | 21.4 | $2.8M | +12.6% | #17 of 538 |
| 1Sandpoint, ID | 72 | 35 | 17.3 | $3.4M | +14.8% | #56 of 538 |
| 2Mountain Home, ID | 72 | 20 | 18.1 | $3.1M | +2.8% | #59 of 538 |
| 3Blackfoot, ID | 66 | 43 | 26.7 | $2.2M | +6.4% | #121 of 538 |
| 4Moscow, ID | 58 | 33 | 20.3 | $2.8M | +5.6% | #199 of 538 |
| 5Rexburg, ID | 58 | 47 | 26.1 | $2.1M | +4.5% | #208 of 538 |
| 6Burley, ID | 53 | 59 | 35.5 | $1.6M | +6.2% | #262 of 538 |
| Jackson, WY-ID | 50 | 48 | 33.1 | $2.1M | +4.2% | #285 of 538 |
| 7Hailey, ID | 46 | 41 | 32.5 | $1.9M | +6.1% | #326 of 538 |
| Ontario, OR-ID | 30 | 72 | 36.0 | $1.5M | +5.0% | #457 of 538 |
Other business types in the Moscow area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores58
- Grocery stores35
- Convenience stores
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery and convenience stores are in the Moscow, ID area?
As of September 2026, map listings count 33 grocery and convenience stores in the Moscow area. 10 of them (30%) are chain locations. The listings count grocery, convenience and specialty food stores. Official counts show 12 businesses with payroll classed as grocery and convenience stores in 2023. Official counts also show 3 one-person businesses without payroll.
How much do households in the Moscow, ID area spend on groceries?
About $92M a year, or $5,654 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 33 grocery and convenience stores on map listings, it comes to $2.8M per store. It is estimated from the incomes of the 16,270 households in the Moscow area and national spending patterns by income.
How does the Moscow, ID area compare with the U.S. for grocery and convenience stores?
The Moscow area has 20.3 grocery and convenience stores per 10,000 households, 9% above the U.S. rate of 18.7. Spending per store is $2.8M, 18% below the U.S. figure of $3.4M. At the U.S. ratio of grocery and convenience stores to household spending, the Moscow area would have about 27, against 33 on map listings. There is one business with payroll in the industry for every 1,356 households, against one for every 1,293 across the U.S.
How fast is the Moscow, ID area growing?
Population estimates put the Moscow area at 41,842 people in 2025, up 5.6% since 2020, faster than the U.S. (+3.1%). It has 16,270 households. The median household income in the Moscow area is $65,424 a year, 19% below the U.S. median of $80,734. That rose 33.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Moscow area scores 58 for grocery and convenience stores (upper middle), #199 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Moscow area. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery and convenience stores · All 56 business types in the Moscow area
Screening a site or an acquisition in the Moscow area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Moscow area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.