Food and drink · Small-town market · Idaho
Coffee shops and cafes in the Moscow, ID area
How the Moscow, ID area compares with other small-town markets and the U.S. for coffee shops and cafes: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 33 out of 100: Lower middle
Ranked #448 of 529 scored small-town markets
#7 of 7 scored small-town markets based in Idaho
- Listings
- 34
- 7 chain locations (21%)
- Official establishments
- 16
- All snack and nonalcoholic beverage bars
- Household spending a year
- $56.8M
- On food away from home · $3,494 a household
- Spending per listing
- $1.7M
- 55% below the U.S.
- Listings per 10k households
- 20.9
- 90% above the U.S.
- Population, 2025
- 41,842
- +5.6% since 2020
See the coffee shops and cafes around any address in the Moscow area
The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Moscow area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For coffee shops and cafes, the Moscow area has a Groundwork market score of 33 (lower middle): #448 of 529 scored small-town markets and #7 of 7 scored small-town markets based in Idaho. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 34 coffee shops and cafes in the Moscow area. Of those, 7 are chain locations, or 21%, against 39% across the U.S. That is 20.9 per 10,000 households, 90% above the U.S. rate of 11.0.
Household spending on food away from home in the Moscow area comes to about $56.8M a year: $3,494 per household, 14% below the U.S. average. That works out to $1.7M per cafe, 55% below the U.S. figure of $3.7M. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade.
Official counts show 16 businesses with payroll classed as snack and nonalcoholic beverage bars in the Moscow area in 2023. That is one for every 1,017 households, against one for every 1,518 across the U.S. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Population estimates put the population change in the Moscow area from 2020 to 2025 at +5.6%, faster than the U.S. (+3.1%).
How the Moscow area compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Moscow area | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.9 | 15.1 | 11.0 |
| Spending per listing | $1.7M | $2.6M | $3.7M |
| Households per official establishment (all snack and nonalcoholic beverage bars) | 1,017 | 1,148 | 1,518 |
| Official establishment growth, 2019–2023 | n/a | +45.4% | +24.3% |
| Population growth, 2020–2025 | +5.6% | +9.8% | +3.1% |
| Spending per household on food away from home | $3,494 | $3,857 | $4,070 |
| Median household income | $65,424 | $77,800 | $80,734 |
| Groundwork market score | 33 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16All snack and nonalcoholic beverage bars
- Employees, 2023
- 195
- Annual payroll, 2023
- $3.3M
- One-person businesses, 2023
- 0All snack and nonalcoholic beverage bars with no payroll
- Map listings, September 2026
- 347 chain locations
- Listings at the U.S. rate for this spending
- 15The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in the Moscow area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.
Population and households in the Moscow area
- Population, 2025 estimate
- 41,842+5.6% since 2020
- Households
- 16,270
- Median age
- 35.8
- Homes lived in by their owners
- 59%
- Vehicles per household
- 2.0
- Land area
- 1,080 sq. mi.
- People per square mile
- 38
- Median household income
- $65,424+33.1% vs. 2015–2019, before inflation
- Average household income
- $88,649
- Median home value
- $368,600
- Jobs located here
- 14,414
- Daytime population
- 38,792Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Moscow area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.
Or open the report at the center of the Moscow area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCoffee shops and cafes across Idaho
Every Idaho market ranked →The highest-scoring small-town markets in Idaho for coffee shops and cafes, numbered among those based in Idaho (a market based in another state is listed without a number), with the Moscow area marked.
Top small-town markets in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Blackfoot, ID | 80 | 11 | 6.8 | $5.5M | +6.4% | #10 of 529 |
| Brigham City, UT-ID | 76 | 15 | 7.0 | $5.6M | +12.6% | #21 of 529 |
| 2Burley, ID | 49 | 17 | 10.2 | $3.5M | +6.2% | #272 of 529 |
| 3Hailey, ID | 42 | 25 | 19.8 | $2.1M | +6.1% | #355 of 529 |
| Jackson, WY-ID | 41 | 37 | 25.5 | $2M | +4.2% | #368 of 529 |
| 4Mountain Home, ID | 40 | 18 | 16.3 | $2.1M | +2.8% | #377 of 529 |
| 5Rexburg, ID | 37 | 22 | 12.2 | $2.8M | +4.5% | #402 of 529 |
| 6Sandpoint, ID | 36 | 55 | 27.1 | $1.3M | +14.8% | #429 of 529 |
| 7Moscow, ID | 33 | 34 | 20.9 | $1.7M | +5.6% | #448 of 529 |
| Ontario, OR-ID | 31 | 30 | 15.0 | $2.2M | +5.0% | #463 of 529 |
Other business types in the Moscow area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes46
- Sit-down restaurants64
- Fast food and sandwich shops54
- Pizza60
- Coffee shops and cafes33
- Bakeries and dessert shops47
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many coffee shops and cafes are in the Moscow, ID area?
The Moscow area has 34 coffee shops and cafes on map listings as of September 2026. 7 of them (21%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 16 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes.
How much do households in the Moscow, ID area spend on food away from home?
About $56.8M a year, or $3,494 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 34 coffee shops and cafes on map listings, it comes to $1.7M per cafe. The spending figure covers all food away from home, not only coffee shops and cafes. It is estimated from the incomes of the 16,270 households in the Moscow area and national spending patterns by income.
How does the Moscow, ID area compare with the U.S. for coffee shops and cafes?
The Moscow area has 20.9 coffee shops and cafes per 10,000 households, 90% above the U.S. rate of 11.0. Spending per cafe is $1.7M, 55% below the U.S. figure of $3.7M. At the national ratio of coffee shops and cafes to household spending, the Moscow area would have about 15, against 34 on map listings. There is one business with payroll in the industry for every 1,017 households, against one for every 1,518 across the U.S.
How fast is the Moscow, ID area growing?
Population estimates put the Moscow area at 41,842 people in 2025, up 5.6% since 2020, faster than the U.S. (+3.1%). It has 16,270 households. The median household income in the Moscow area is $65,424 a year, 19% below the U.S. median of $80,734. That rose 33.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Moscow area scores 33 for coffee shops and cafes (lower middle), #448 of 529 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Moscow area. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for coffee shops and cafes · All 56 business types in the Moscow area
Screening a site or an acquisition in the Moscow area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Moscow area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.