Health care · Small-town market · Idaho
Medical and dental practices in the Moscow, ID area
How the Moscow, ID area compares with other small-town markets and the U.S. for medical and dental practices: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 58 out of 100: Upper middle
Ranked #192 of 538 scored small-town markets
#3 of 7 scored small-town markets based in Idaho
- Listings
- 95
- 7 chain locations (7%)
- Official establishments
- 47
- +30.6% since 2019
- Household spending a year
- $19M
- On medical and dental services · $1,165 a household
- Spending per listing
- $200K
- 31% above the U.S.
- Listings per 10k households
- 58.4
- 31% below the U.S.
- Population, 2025
- 41,842
- +5.6% since 2020
See the medical and dental practices around any address in the Moscow area
The site report maps the medical and dental practices on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Moscow area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,165 per household (10% below the U.S. average), households in the Moscow area spend about $19M a year on medical and dental services. That works out to $200K per practice, 31% above the U.S. figure of $152K.
There are 95 medical and dental practices on map listings in the Moscow area as of September 2026. Of those, 7 are chain locations, or 7%, against 11% across the U.S. That is 58.4 per 10,000 households, 31% below the U.S. rate of 84.5.
The official count of businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in the Moscow area was 47 in 2023, up 30.6% from 2019. That is one for every 346 households, against one for every 270 across the U.S. Official counts also show 20 one-person businesses without payroll.
Population estimates put the population change in the Moscow area from 2020 to 2025 at +5.6%, faster than the U.S. (+3.1%). The Groundwork market score for medical and dental practices in the Moscow area is 58 (upper middle), #192 of 538 scored small-town markets and #3 of 7 scored small-town markets based in Idaho.
How the Moscow area compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the medical and dental practices counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Moscow area | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 58.4 | 110.7 | 84.5 |
| Spending per listing | $200K | $114K | $152K |
| Households per official establishment | 346 | 219 | 270 |
| Official establishment growth, 2019–2023 | +30.6% | +6.4% | +1.5% |
| Population growth, 2020–2025 | +5.6% | +9.8% | +3.1% |
| Spending per household on medical and dental services | $1,165 | $1,264 | $1,288 |
| Median household income | $65,424 | $77,800 | $80,734 |
| Groundwork market score | 58 | 31 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 47+30.6% over the period
- Employees, 2023
- 400
- Annual payroll, 2023
- $26.2M
- One-person businesses, 2023
- 20Businesses with no payroll
- Map listings, September 2026
- 957 chain locations
- Listings at the U.S. rate for this spending
- 124The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in the Moscow area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Moscow area
- Population, 2025 estimate
- 41,842+5.6% since 2020
- Households
- 16,270
- Median age
- 35.8
- Homes lived in by their owners
- 59%
- Vehicles per household
- 2.0
- Land area
- 1,080 sq. mi.
- People per square mile
- 38
- Median household income
- $65,424+33.1% vs. 2015–2019, before inflation
- Average household income
- $88,649
- Median home value
- $368,600
- Jobs located here
- 14,414
- Daytime population
- 38,792Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Moscow area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the medical and dental practices on map listings by name and distance.
Or open the report at the center of the Moscow area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardDoctors, dentists and clinics across Idaho
Every Idaho market ranked →The highest-scoring small-town markets in Idaho for medical and dental practices, numbered among those based in Idaho (a market based in another state is listed without a number), with the Moscow area marked.
Top small-town markets in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Mountain Home, ID | 74 | 60 | 54.2 | $216K | +2.8% | #61 of 538 |
| 2Blackfoot, ID | 58 | 90 | 55.8 | $223K | +6.4% | #186 of 538 |
| 3Moscow, ID | 58 | 95 | 58.4 | $200K | +5.6% | #192 of 538 |
| Jackson, WY-ID | 55 | 127 | 87.5 | $184K | +4.2% | #223 of 538 |
| Brigham City, UT-ID | 54 | 147 | 68.4 | $186K | +12.6% | #235 of 538 |
| 4Sandpoint, ID | 47 | 153 | 75.4 | $160K | +14.8% | #301 of 538 |
| 5Hailey, ID | 46 | 130 | 102.9 | $131K | +6.1% | #318 of 538 |
| 6Burley, ID | 43 | 127 | 76.5 | $153K | +6.2% | #343 of 538 |
| Ontario, OR-ID | 37 | 178 | 89.1 | $127K | +5.0% | #399 of 538 |
| 7Rexburg, ID | 31 | 169 | 94.0 | $123K | +4.5% | #446 of 538 |
Other business types in the Moscow area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics58
- Dentists and orthodontists52
- Primary care and pediatrics63
- Urgent care and walk-in clinics
- Chiropractors54
- Physical therapy
- Optometrists and eye care54
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many medical and dental practices are in the Moscow, ID area?
As of September 2026, map listings count 95 medical and dental practices in the Moscow area. 7 of them (7%) are chain locations. The listings count every outpatient clinic and practice, and urgent care. Official counts show 47 businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in 2023, up 30.6% from 2019. Another 20 one-person businesses have no payroll, by official counts.
How much do households in the Moscow, ID area spend on medical and dental services?
About $19M a year, or $1,165 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 95 medical and dental practices on map listings, it comes to $200K per practice. It is estimated from the incomes of the 16,270 households in the Moscow area and national spending patterns by income.
How does the Moscow, ID area compare with the U.S. for medical and dental practices?
The Moscow area has 58.4 medical and dental practices per 10,000 households, 31% below the U.S. rate of 84.5. Spending per practice is $200K, 31% above the U.S. figure of $152K. At the U.S. ratio of medical and dental practices to household spending, the Moscow area would have about 124, against 95 on map listings. There is one business with payroll in the industry for every 346 households, against one for every 270 across the U.S. The official count rose 30.6% from 2019 to 2023, against +1.5% for the U.S.
How fast is the Moscow, ID area growing?
Population estimates put the Moscow area at 41,842 people in 2025, up 5.6% since 2020, faster than the U.S. (+3.1%). It has 16,270 households. The median household income in the Moscow area is $65,424 a year, 19% below the U.S. median of $80,734. That rose 33.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Moscow area scores 58 for medical and dental practices (upper middle), #192 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Moscow area. It maps the medical and dental practices on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for medical and dental practices · All 56 business types in the Moscow area
Screening a site or an acquisition in the Moscow area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Moscow area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.