Groundwork

Food and drink · Small-town market · Idaho

Bakeries and dessert shops in the Moscow, ID area

The bakeries and dessert shops in the Moscow, ID area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score · out of 100

Score 47 out of 100: Lower middle

Ranked #284 of 507 scored small-town markets
#5 of 7 scored small-town markets based in Idaho

Listings
14
4 chain locations (29%)
Official establishments
16
All snack bars and retail bakeries
Household spending a year
$56.8M
On food away from home · $3,494 a household
Spending per listing
$4.1M
2% below the U.S.
Listings per 10k households
8.6
12% below the U.S.
Population, 2025
41,842
+5.6% since 2020

See the bakeries and dessert shops around any address in the Moscow area

The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Moscow area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Moscow area spend about $56.8M a year on food away from home, or $3,494 per household, 14% below the U.S. average. That is about $4.1M of household spending for each shop on map listings, 2% below the U.S. figure of $4.1M. The spending figure covers all food away from home, not only bakeries and dessert shops.

There are 14 bakeries and dessert shops on map listings in the Moscow area as of September 2026. Chain locations make up 29% of them, against 35% across the U.S. That comes to 8.6 for every 10,000 households, 12% below the U.S. rate of 9.8.

In 2023, official counts showed 16 businesses with payroll in the Moscow area classed as snack bars and retail bakeries. That is one for every 1,017 households, against one for every 1,369 across the U.S. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops.

Population estimates show the Moscow area grew 5.6% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for bakeries and dessert shops in the Moscow area is 47 (lower middle), #284 of 507 scored small-town markets and #5 of 7 scored small-town markets based in Idaho.

How the Moscow area compares

The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Bakeries and dessert shops in Moscow, ID area compared with Idaho and the U.S.
MeasureMoscow areaIdahoU.S.
Listings per 10k households8.69.19.8
Spending per listing$4.1M$4.2M$4.1M
Households per official establishment (all snack bars and retail bakeries)1,0171,0661,369
Official establishment growth, 2019–2023n/a+47.0%+24.6%
Population growth, 2020–2025+5.6%+9.8%+3.1%
Spending per household on food away from home$3,494$3,857$4,070
Median household income$65,424$77,800$80,734
Groundwork market score4748

Official counts and lending

Businesses

Official establishments, 2019 to 2023
16All snack bars and retail bakeries
Employees, 2023
195
Annual payroll, 2023
$3.3M
One-person businesses, 2023
0All snack bars and retail bakeries with no payroll
Map listings, September 2026
144 chain locations
Listings at the U.S. rate for this spending
14The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as snack bars and retail bakeries in the Moscow area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.

Population and households in the Moscow area

Population, 2025 estimate
41,842+5.6% since 2020
Households
16,270
Median age
35.8
Homes lived in by their owners
59%
Vehicles per household
2.0
Land area
1,080 sq. mi.
People per square mile
38
Median household income
$65,424+33.1% vs. 2015–2019, before inflation
Average household income
$88,649
Median home value
$368,600
Jobs located here
14,414
Daytime population
38,792Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Moscow area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.

Or open the report at the center of the Moscow area. Signed out, you see a blurred preview; on an account, each report is one action.

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Bakeries and dessert shops across Idaho

Every Idaho market ranked →

The highest-scoring small-town markets in Idaho for bakeries and dessert shops, numbered among those based in Idaho (a market based in another state is listed without a number), with the Moscow area marked.

Top small-town markets in Idaho

Small-town markets in Idaho ranked for bakeries and dessert shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sandpoint, ID66115.4$6.7M+14.8%#79 of 507
2Blackfoot, ID66159.3$4.1M+6.4%#88 of 507
3Mountain Home, ID5987.2$4.8M+2.8%#158 of 507
Brigham City, UT-ID592210.2$3.8M+12.6%#164 of 507
4Hailey, ID531310.3$4M+6.1%#227 of 507
5Moscow, ID47148.6$4.1M+5.6%#284 of 507
6Burley, ID441710.2$3.5M+6.2%#318 of 507
Jackson, WY-ID442315.9$3.2M+4.2%#319 of 507
Ontario, OR-ID41178.5$3.9M+5.0%#347 of 507
7Rexburg, ID303217.8$1.9M+4.5%#452 of 507

Other business types in the Moscow area

Each with its Groundwork market score here, out of 100, where it has one.

Funeral services

Questions

How many bakeries and dessert shops are in the Moscow, ID area?

As of September 2026, map listings count 14 bakeries and dessert shops in the Moscow area. 4 of them (29%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 16 businesses with payroll classed as snack bars and retail bakeries in 2023. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too.

How much do households in the Moscow, ID area spend on food away from home?

About $56.8M a year, or $3,494 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 14 bakeries and dessert shops on map listings, it comes to $4.1M per shop. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade. It is estimated from the incomes of the 16,270 households in the Moscow area and national spending patterns by income.

How does the Moscow, ID area compare with the U.S. for bakeries and dessert shops?

The Moscow area has 8.6 bakeries and dessert shops per 10,000 households, 12% below the U.S. rate of 9.8. Spending per shop is $4.1M, 2% below the U.S. figure of $4.1M. The count on map listings matches the U.S. ratio of bakeries and dessert shops to household spending. There is one business with payroll in the industry for every 1,017 households, against one for every 1,369 across the U.S.

How fast is the Moscow, ID area growing?

Population estimates put the Moscow area at 41,842 people in 2025, up 5.6% since 2020, faster than the U.S. (+3.1%). It has 16,270 households. The median household income in the Moscow area is $65,424 a year, 19% below the U.S. median of $80,734. That rose 33.1% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Moscow area scores 47 for bakeries and dessert shops (lower middle), #284 of 507 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Moscow area. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for bakeries and dessert shops · All 56 business types in the Moscow area

Screening a site or an acquisition in the Moscow area?

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.