Beauty and personal care · Small-town market · Idaho
Barbershops in the Moscow, ID area
Competitor counts, household spending and official business counts for barbershops in the Moscow, ID area, set against other small-town markets and the U.S.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 4.
- Listings
- 4
- 1 chain location (25%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $14.7M
- On personal care products and services · $904 a household
- Spending per listing
- $3.7M
- 95% above the U.S.
- Listings per 10k households
- 2.5
- 53% below the U.S.
- Population, 2025
- 41,842
- +5.6% since 2020
See the barbershops around any address in the Moscow area
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Moscow area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Moscow area comes to about $14.7M a year: $904 per household, 10% below the U.S. average. That works out to $3.7M per shop, 95% above the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
There are 4 barbershops on map listings in the Moscow area as of September 2026. That is 2.5 per 10,000 households, 53% below the U.S. rate of 5.3.
Official counts don’t publish a figure for barber shops in the Moscow area, since they leave out counts under 3. Official counts also show 8 one-person businesses without payroll.
Between 2020 and 2025, the population of the Moscow area grew 5.6%, faster than the U.S. (+3.1%). With 4 barbershops on map listings, the Moscow area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How the Moscow area compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Moscow area | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.5 | 4.5 | 5.3 |
| Spending per listing | $3.7M | $2.2M | $1.9M |
| Households per official establishment | n/a | 21,606 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +65.0% | +28.5% |
| Population growth, 2020–2025 | +5.6% | +9.8% | +3.1% |
| Spending per household on personal care products and services | $904 | $991 | $1,005 |
| Median household income | $65,424 | $77,800 | $80,734 |
| Groundwork market score | Not scored | 63 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 8Businesses with no payroll
- Map listings, September 2026
- 41 chain location
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in the Moscow area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Moscow area
- Population, 2025 estimate
- 41,842+5.6% since 2020
- Households
- 16,270
- Median age
- 35.8
- Homes lived in by their owners
- 59%
- Vehicles per household
- 2.0
- Land area
- 1,080 sq. mi.
- People per square mile
- 38
- Median household income
- $65,424+33.1% vs. 2015–2019, before inflation
- Average household income
- $88,649
- Median home value
- $368,600
- Jobs located here
- 14,414
- Daytime population
- 38,792Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Moscow area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of the Moscow area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Idaho
Every Idaho market ranked →The highest-scoring small-town markets in Idaho for barbershops, numbered among those based in Idaho (a market based in another state is listed without a number), with the Moscow area marked.
Top small-town markets in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandpoint, ID | 88 | 6 | 3.0 | $3.2M | +14.8% | #10 of 377 |
| 2Blackfoot, ID | 87 | 5 | 3.1 | $3.1M | +6.4% | #11 of 377 |
| Brigham City, UT-ID | 86 | 8 | 3.7 | $2.7M | +12.6% | #14 of 377 |
| Ontario, OR-ID | 64 | 8 | 4.0 | $2.2M | +5.0% | #109 of 377 |
| 3Rexburg, ID | 50 | 11 | 6.1 | $1.5M | +4.5% | #203 of 377 |
| Moscow, ID | Not scored | 4 | 2.5 | $3.7M | +5.6% |
Other business types in the Moscow area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas64
- Hair salons74
- Barbershops
- Nail salons
- Spas and skin care48
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in the Moscow, ID area?
As of September 2026, map listings count 4 barbershops in the Moscow area. The listings count barbershops. No official count is published for barber shops in the Moscow area: counts under 3 are left out. Official counts list 8 one-person businesses without payroll.
How much do households in the Moscow, ID area spend on personal care products and services?
About $14.7M a year, or $904 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 4 barbershops on map listings, it comes to $3.7M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 16,270 households in the Moscow area and national spending patterns by income.
How does the Moscow, ID area compare with the U.S. for barbershops?
The Moscow area has 2.5 barbershops per 10,000 households, 53% below the U.S. rate of 5.3. Spending per shop is $3.7M, 95% above the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, the Moscow area would have about 8, against 4 on map listings.
How fast is the Moscow, ID area growing?
Population estimates put the Moscow area at 41,842 people in 2025, up 5.6% since 2020, faster than the U.S. (+3.1%). It has 16,270 households. The median household income in the Moscow area is $65,424 a year, 19% below the U.S. median of $80,734. That rose 33.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Moscow area has no market score for barbershops: the score needs at least 5 on map listings, and it has 4.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Moscow area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in the Moscow area
Screening a site or an acquisition in the Moscow area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Moscow area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.