Child care · Small-town market · Idaho
Child care centers and preschools in the Moscow, ID area
The child care centers and preschools in the Moscow, ID area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 59 out of 100: Upper middle
Ranked #160 of 454 scored small-town markets
#6 of 7 scored small-town markets based in Idaho
- Listings
- 11
- 0 chain locations (0%)
- Official establishments
- 13
- Businesses with payroll, 2023
- Household spending a year
- $8.8M
- On child care and other personal services · $541 a household
- Spending per listing
- $800K
- 20% below the U.S.
- Listings per 10k households
- 6.8
- 17% above the U.S.
- Population, 2025
- 41,842
- +5.6% since 2020
See the child care centers and preschools around any address in the Moscow area
The site report maps the child care centers and preschools on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Moscow area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 11 child care centers and preschools in the Moscow area. None of them are chain locations, against 12% across the U.S. That is 6.8 per 10,000 households, 17% above the U.S. rate of 5.8.
Households in the Moscow area spend about $8.8M a year on child care and other personal services, or $541 per household, 7% below the U.S. average. That is about $800K of household spending for each center on map listings, 20% below the U.S. figure of $1M.
In 2023, official counts showed 13 businesses with payroll in the Moscow area classed as child care services. That is one for every 1,252 households, against one for every 1,573 across the U.S. Another 30 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $24K has gone to businesses classed as child care services in the Moscow area.
Population estimates put the population change in the Moscow area from 2020 to 2025 at +5.6%, faster than the U.S. (+3.1%). The Groundwork market score for child care centers and preschools in the Moscow area is 59 (upper middle), #160 of 454 scored small-town markets and #6 of 7 scored small-town markets based in Idaho.
How the Moscow area compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all child care and other personal services by the child care centers and preschools counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Moscow area | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.8 | 6.7 | 5.8 |
| Spending per listing | $800K | $940K | $1M |
| Households per official establishment | 1,252 | 1,415 | 1,573 |
| Official establishment growth, 2019–2023 | n/a | +16.1% | +5.7% |
| Population growth, 2020–2025 | +5.6% | +9.8% | +3.1% |
| Spending per household on child care and other personal services | $541 | $627 | $581 |
| Median household income | $65,424 | $77,800 | $80,734 |
| Groundwork market score | 59 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13
- Employees, 2023
- 152
- Annual payroll, 2023
- $2M
- One-person businesses, 2023
- 30Businesses with no payroll
- Map listings, September 2026
- 110 chain locations
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $24K
SBA-backed loans to businesses classed as child care services in the Moscow area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Moscow area
- Population, 2025 estimate
- 41,842+5.6% since 2020
- Households
- 16,270
- Median age
- 35.8
- Homes lived in by their owners
- 59%
- Vehicles per household
- 2.0
- Land area
- 1,080 sq. mi.
- People per square mile
- 38
- Median household income
- $65,424+33.1% vs. 2015–2019, before inflation
- Average household income
- $88,649
- Median home value
- $368,600
- Jobs located here
- 14,414
- Daytime population
- 38,792Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Moscow area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the child care centers and preschools on map listings by name and distance.
Or open the report at the center of the Moscow area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardChild care and preschools across Idaho
Every Idaho market ranked →The highest-scoring small-town markets in Idaho for child care centers and preschools, numbered among those based in Idaho (a market based in another state is listed without a number), with the Moscow area marked.
Top small-town markets in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Rexburg, ID | 79 | 10 | 5.6 | $913K | +4.5% | #25 of 454 |
| 2Blackfoot, ID | 78 | 9 | 5.6 | $1.1M | +6.4% | #29 of 454 |
| Brigham City, UT-ID | 73 | 13 | 6.1 | $1M | +12.6% | #55 of 454 |
| 3Burley, ID | 72 | 6 | 3.6 | $1.5M | +6.2% | #58 of 454 |
| Jackson, WY-ID | 69 | 11 | 7.6 | $1.4M | +4.2% | #78 of 454 |
| 4Hailey, ID | 69 | 8 | 6.3 | $1.1M | +6.1% | #81 of 454 |
| 5Sandpoint, ID | 66 | 13 | 6.4 | $908K | +14.8% | #110 of 454 |
| 6Moscow, ID | 59 | 11 | 6.8 | $800K | +5.6% | #160 of 454 |
| 7Mountain Home, ID | 48 | 8 | 7.2 | $689K | +2.8% | #245 of 454 |
| Ontario, OR-ID | 43 | 21 | 10.5 | $462K | +5.0% | #298 of 454 |
Other business types in the Moscow area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
- Child care and preschools59
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many child care centers and preschools are in the Moscow, ID area?
The Moscow area has 11 child care centers and preschools on map listings as of September 2026. None of them are chain locations. The listings count day care centers and preschools. Official counts show 13 businesses with payroll classed as child care services in 2023. Official counts list 30 one-person businesses without payroll.
How much do households in the Moscow, ID area spend on child care and other personal services?
About $8.8M a year, or $541 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 11 child care centers and preschools on map listings, it comes to $800K per center. It is estimated from the incomes of the 16,270 households in the Moscow area and national spending patterns by income.
How does the Moscow, ID area compare with the U.S. for child care centers and preschools?
The Moscow area has 6.8 child care centers and preschools per 10,000 households, 17% above the U.S. rate of 5.8. Spending per center is $800K, 20% below the U.S. figure of $1M. At the national ratio of child care centers and preschools to household spending, the Moscow area would have about 9, against 11 on map listings. There is one business with payroll in the industry for every 1,252 households, against one for every 1,573 across the U.S.
How fast is the Moscow, ID area growing?
Population estimates put the Moscow area at 41,842 people in 2025, up 5.6% since 2020, faster than the U.S. (+3.1%). It has 16,270 households. The median household income in the Moscow area is $65,424 a year, 19% below the U.S. median of $80,734. That rose 33.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Moscow area scores 59 for child care centers and preschools (upper middle), #160 of 454 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Moscow area. It maps the child care centers and preschools on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for child care centers and preschools · All 56 business types in the Moscow area
Screening a site or an acquisition in the Moscow area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Moscow area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.