Real estate · Metro area · Maryland
Real estate businesses in the Hagerstown-Martinsburg, MD-WV metro area
Competitor counts, household spending and official business counts for real estate businesses in the Hagerstown-Martinsburg, MD-WV metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 69 out of 100: Upper middle
Ranked #42 of 387 scored metro areas
#1 of 4 scored metro areas based in Maryland
- Listings
- 328
- 22 chain locations (7%)
- Official establishments
- 144
- +5.3% since 2019
- Household spending a year
- $1.8B
- On rent and homeowner costs · $15,260 a household
- Housing spending per listing (U.S. = 100)
- 127
- 27% above the U.S.
- Listings per 10k households
- 27.8
- 28% below the U.S.
- Population, 2025
- 315,280
- +7.1% since 2020
See the real estate businesses around any address in the Hagerstown-Martinsburg metro area
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hagerstown-Martinsburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 328 real estate businesses in the Hagerstown-Martinsburg metro area. 22 of them (7%) are chain locations, against 6% across the U.S. That is 27.8 per 10,000 households, 28% below the U.S. rate of 38.5.
Households in the Hagerstown-Martinsburg metro area spend about $1.8B a year on rent and homeowner costs, or $15,260 per household, 8% below the U.S. average. Housing spending per office is 27% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in.
Official counts show 144 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in the Hagerstown-Martinsburg metro area in 2023, up 5.3% from 2019. That is one for every 821 households, against one for every 414 across the U.S. Another 965 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $350K has gone to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in the Hagerstown-Martinsburg metro area.
Between 2020 and 2025, the population of the Hagerstown-Martinsburg metro area grew 7.1%, faster than the U.S. (+3.1%). For real estate businesses, the Hagerstown-Martinsburg metro area has a Groundwork market score of 69 (upper middle): #42 of 387 scored metro areas and #1 of 4 scored metro areas based in Maryland. That puts it in the top quarter of metro areas.
How the Hagerstown-Martinsburg metro area compares
The same measures for Maryland and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Hagerstown-Martinsburg metro area | Maryland | U.S. |
|---|---|---|---|
| Listings per 10k households | 27.8 | 40.4 | 38.5 |
| Housing spending per listing (U.S. = 100) | 127 | 100 | 100 |
| Households per official establishment | 821 | 454 | 414 |
| Official establishment growth, 2019–2023 | +5.3% | +9.2% | +15.8% |
| Population growth, 2020–2025 | +7.1% | +1.4% | +3.1% |
| Spending per household on rent and homeowner costs | $15,260 | $17,488 | $16,661 |
| Median household income | $78,802 | $103,678 | $80,734 |
| Groundwork market score | 69 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 144+5.3% over the period
- Employees, 2023
- 465
- Annual payroll, 2023
- $21.5M
- One-person businesses, 2023
- 965Businesses with no payroll
- Map listings, September 2026
- 32822 chain locations
- Listings at the U.S. rate for this spending
- 416The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $350K
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in the Hagerstown-Martinsburg metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Hagerstown-Martinsburg metro area
- Population, 2025 estimate
- 315,280+7.1% since 2020
- Households
- 118,181
- Median age
- 41.0
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.9
- Land area
- 1,008 sq. mi.
- People per square mile
- 300
- Median household income
- $78,802+28.9% vs. 2015–2019, before inflation
- Average household income
- $97,922
- Median home value
- $278,100
- Jobs located here
- 107,689
- Daytime population
- 269,788Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hagerstown-Martinsburg metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of the Hagerstown-Martinsburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Maryland
Every Maryland market ranked →The highest-scoring metro areas in Maryland for real estate businesses, numbered among those based in Maryland (a market based in another state is listed without a number), with the Hagerstown-Martinsburg metro area marked.
Top metro areas in Maryland
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hagerstown-Martinsburg, MD-WV | 69 | 328 | 27.8 | 127 | +7.1% | #42 of 387 |
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | 63 | 8,311 | 33.7 | 131 | +1.4% | #69 of 387 |
| 2Lexington Park, MD | 55 | 293 | 38.6 | 112 | +2.1% | #137 of 387 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 47 | 10,984 | 46.3 | 95 | +3.3% | #217 of 387 |
| 3Baltimore-Columbia-Towson, MD | 41 | 4,523 | 40.4 | 98 | +0.4% | #268 of 387 |
| 4Salisbury, MD | 37 | 187 | 38.3 | 90 | +2.9% | #315 of 387 |
Other business types in the Hagerstown-Martinsburg metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in the Hagerstown-Martinsburg, MD-WV metro area?
There are 328 real estate businesses on map listings in the Hagerstown-Martinsburg metro area as of September 2026. 22 of them (7%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 144 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 5.3% from 2019. Official counts list 965 one-person businesses without payroll.
How much do households in the Hagerstown-Martinsburg, MD-WV metro area spend on rent and homeowner costs?
About $1.8B a year, or $15,260 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). For the 328 real estate businesses on map listings, housing spending per office is 27% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in. It is estimated from the incomes of the 118,181 households in the Hagerstown-Martinsburg metro area and national spending patterns by income.
How does the Hagerstown-Martinsburg, MD-WV metro area compare with the U.S. for real estate businesses?
The Hagerstown-Martinsburg metro area has 27.8 real estate businesses per 10,000 households, 28% below the U.S. rate of 38.5. The index of housing spending per office is 127, where 100 is the U.S. At the national ratio of real estate businesses to household spending, the Hagerstown-Martinsburg metro area would have about 416, against 328 on map listings. There is one business with payroll in the industry for every 821 households, against one for every 414 across the U.S. The official count rose 5.3% from 2019 to 2023, against +15.8% for the U.S.
How fast is the Hagerstown-Martinsburg, MD-WV metro area growing?
Population estimates put the Hagerstown-Martinsburg metro area at 315,280 people in 2025, up 7.1% since 2020, faster than the U.S. (+3.1%). It has 118,181 households. The median household income in the Hagerstown-Martinsburg metro area is $78,802 a year, 2% below the U.S. median of $80,734. That rose 28.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hagerstown-Martinsburg metro area scores 69 for real estate businesses (upper middle), #42 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hagerstown-Martinsburg metro area. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in the Hagerstown-Martinsburg metro area
Screening a site or an acquisition in the Hagerstown-Martinsburg metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hagerstown-Martinsburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.