Groundwork

Real estate · County · Massachusetts

Real estate businesses in Norfolk County, MA

Competitor counts, household spending and official business counts for real estate businesses in Norfolk County, MA, set against other counties and the U.S.

Groundwork market score · out of 100

Score 45 out of 100: Lower middle

Ranked #1,353 of 2,229 scored counties
#10 of 14 scored counties in Massachusetts

Listings
1,304
77 chain locations (6%)
Official establishments
675
+6.5% since 2019
Household spending a year
$6.4B
On rent and homeowner costs · $22,472 a household
Housing spending per listing (U.S. = 100)
113
13% above the U.S.
Listings per 10k households
46.0
19% above the U.S.
Population, 2025
739,749
+2.2% since 2020

See the real estate businesses around any address in Norfolk County

The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Norfolk County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on rent and homeowner costs in Norfolk County comes to about $6.4B a year: $22,472 per household, 35% above the U.S. average. Housing spending per office is 13% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in.

Norfolk County has 1,304 real estate businesses on map listings as of September 2026. 77 of them (6%) are chain locations, against 6% across the U.S. That is 46.0 per 10,000 households, 19% above the U.S. rate of 38.5.

In 2023, official counts showed 675 businesses with payroll in Norfolk County classed as real estate agents, property managers, mortgage lenders and inspectors, up 6.5% from 2019. That is one for every 420 households, against one for every 414 across the U.S. Official counts list 4,703 one-person businesses without payroll. Since fiscal 2022, 12 SBA-backed loans worth $3.9M have gone to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Norfolk County.

Population estimates show Norfolk County grew 2.2% from 2020 to 2025, slower than the U.S. (+3.1%). Norfolk County scores 45 (lower middle) on the Groundwork market score for real estate businesses, ranking #1,353 of 2,229 scored counties and #10 of 14 scored counties in Massachusetts.

How Norfolk County compares

The same measures for Massachusetts and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Real estate in Norfolk County, MA compared with Massachusetts and the U.S.
MeasureNorfolk CountyMassachusettsU.S.
Listings per 10k households46.038.638.5
Housing spending per listing (U.S. = 100)113122100
Households per official establishment420500414
Official establishment growth, 2019–2023+6.5%+11.8%+15.8%
Population growth, 2020–2025+2.2%+2.4%+3.1%
Spending per household on rent and homeowner costs$22,472$20,433$16,661
Median household income$130,739$103,960$80,734
Groundwork market score4570

Official counts and lending

Businesses

Official establishments, 2019 to 2023
634 → 675+6.5% over the period
Employees, 2023
5,426
Annual payroll, 2023
$470M
One-person businesses, 2023
4,703Businesses with no payroll
Map listings, September 2026
1,30477 chain locations
Listings at the U.S. rate for this spending
1,470The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
12
Amount
$3.9M

SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Norfolk County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Norfolk County

Population, 2025 estimate
739,749+2.2% since 2020
Households
283,368
Median age
41.8
Homes lived in by their owners
69%
Vehicles per household
1.6
Land area
396 sq. mi.
People per square mile
1,843
Median household income
$130,739+26.6% vs. 2015–2019, before inflation
Average household income
$183,022
Median home value
$683,900
Jobs located here
369,055
Daytime population
712,907Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Norfolk County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.

Or open the report at the center of Norfolk County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Real estate across Massachusetts

Every Massachusetts market ranked →

The highest-scoring counties in Massachusetts for real estate businesses, numbered among those based in Massachusetts, with Norfolk County marked.

Top counties in Massachusetts

Counties in Massachusetts ranked for real estate businesses by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Franklin County, MA774413.9288−0.3%#71 of 2,229
2Hampshire County, MA7416125.9167+10.4%#134 of 2,229
3Worcester County, MA6392427.5164+3.7%#469 of 2,229
4Bristol County, MA5869429.7145+2.9%#683 of 2,229
5Plymouth County, MA5481440.1121+3.5%#883 of 2,229
6Hampden County, MA5349326.7150+0.2%#928 of 2,229
7Middlesex County, MA522,53339.9130+2.8%#997 of 2,229
8Essex County, MA521,14136.4128+2.3%#999 of 2,229
9Berkshire County, MA5115727.3152−1.2%#1,039 of 2,229
10Norfolk County, MA451,30446.0113+2.2%#1,353 of 2,229

Other business types in Norfolk County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many real estate businesses are in Norfolk County, MA?

Map listings as of September 2026 show 1,304 real estate businesses in Norfolk County. 77 of them (6%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 675 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 6.5% from 2019. Official counts also show 4,703 one-person businesses without payroll.

How much do households in Norfolk County, MA spend on rent and homeowner costs?

About $6.4B a year, or $22,472 per household. That is 35% above the U.S. average (an index of 135, where 100 is the U.S. average). For the 1,304 real estate businesses on map listings, housing spending per office is 13% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in. It is estimated from the incomes of the 283,368 households in Norfolk County and national spending patterns by income.

How does Norfolk County, MA compare with the U.S. for real estate businesses?

Norfolk County has 46.0 real estate businesses per 10,000 households, 19% above the U.S. rate of 38.5. The index of housing spending per office is 113, where 100 is the U.S. At the U.S. ratio of real estate businesses to household spending, Norfolk County would have about 1,470, against 1,304 on map listings. There is one business with payroll in the industry for every 420 households, against one for every 414 across the U.S. The official count rose 6.5% from 2019 to 2023, against +15.8% for the U.S.

How fast is Norfolk County, MA growing?

Population estimates put Norfolk County at 739,749 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 283,368 households. Median household income in Norfolk County is $130,739, 62% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.6%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Norfolk County scores 45 for real estate businesses (lower middle), #1,353 of 2,229 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Norfolk County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for real estate businesses · All 56 business types in Norfolk County

Screening a site or an acquisition in Norfolk County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Norfolk County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.