Real estate · County · Massachusetts
Real estate businesses in Worcester County, MA
Competitor counts, household spending and official business counts for real estate businesses in Worcester County, MA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 63 out of 100: Upper middle
Ranked #469 of 2,229 scored counties
#3 of 14 scored counties in Massachusetts
- Listings
- 924
- 50 chain locations (5%)
- Official establishments
- 470
- +6.1% since 2019
- Household spending a year
- $6.6B
- On rent and homeowner costs · $19,573 a household
- Housing spending per listing (U.S. = 100)
- 164
- 64% above the U.S.
- Listings per 10k households
- 27.5
- 29% below the U.S.
- Population, 2025
- 888,502
- +3.7% since 2020
See the real estate businesses around any address in Worcester County
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Worcester County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Worcester County spend about $6.6B a year on rent and homeowner costs, or $19,573 per household, 17% above the U.S. average. Housing spending per office is 64% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in.
There are 924 real estate businesses on map listings in Worcester County as of September 2026. 50 of them (5%) are chain locations, against 6% across the U.S. Per 10,000 households, that is 27.5, 29% below the U.S. rate of 38.5.
In 2023, official counts showed 470 businesses with payroll in Worcester County classed as real estate agents, property managers, mortgage lenders and inspectors, up 6.1% from 2019. That is one for every 715 households, against one for every 414 across the U.S. Another 3,498 one-person businesses have no payroll, by official counts. Since fiscal 2022, 11 SBA-backed loans worth $4.1M have gone to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Worcester County.
Population estimates put the population change in Worcester County from 2020 to 2025 at +3.7%, faster than the U.S. (+3.1%). Worcester County scores 63 (upper middle) on the Groundwork market score for real estate businesses, ranking #469 of 2,229 scored counties and #3 of 14 scored counties in Massachusetts. That puts it in the top quarter of counties.
How Worcester County compares
The same measures for Massachusetts and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Worcester County | Massachusetts | U.S. |
|---|---|---|---|
| Listings per 10k households | 27.5 | 38.6 | 38.5 |
| Housing spending per listing (U.S. = 100) | 164 | 122 | 100 |
| Households per official establishment | 715 | 500 | 414 |
| Official establishment growth, 2019–2023 | +6.1% | +11.8% | +15.8% |
| Population growth, 2020–2025 | +3.7% | +2.4% | +3.1% |
| Spending per household on rent and homeowner costs | $19,573 | $20,433 | $16,661 |
| Median household income | $95,939 | $103,960 | $80,734 |
| Groundwork market score | 63 | 70 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 443 → 470+6.1% over the period
- Employees, 2023
- 1,846
- Annual payroll, 2023
- $134.1M
- One-person businesses, 2023
- 3,498Businesses with no payroll
- Map listings, September 2026
- 92450 chain locations
- Listings at the U.S. rate for this spending
- 1,517The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 11
- Amount
- $4.1M
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Worcester County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Worcester County
- Population, 2025 estimate
- 888,502+3.7% since 2020
- Households
- 335,826
- Median age
- 41.3
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.8
- Land area
- 1,511 sq. mi.
- People per square mile
- 574
- Median household income
- $95,939+28.5% vs. 2015–2019, before inflation
- Average household income
- $124,653
- Median home value
- $423,700
- Jobs located here
- 355,505
- Daytime population
- 797,239Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Worcester County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of Worcester County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Massachusetts
Every Massachusetts market ranked →The highest-scoring counties in Massachusetts for real estate businesses, numbered among those based in Massachusetts, with Worcester County marked.
Top counties in Massachusetts
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Franklin County, MA | 77 | 44 | 13.9 | 288 | −0.3% | #71 of 2,229 |
| 2Hampshire County, MA | 74 | 161 | 25.9 | 167 | +10.4% | #134 of 2,229 |
| 3Worcester County, MA | 63 | 924 | 27.5 | 164 | +3.7% | #469 of 2,229 |
| 4Bristol County, MA | 58 | 694 | 29.7 | 145 | +2.9% | #683 of 2,229 |
| 5Plymouth County, MA | 54 | 814 | 40.1 | 121 | +3.5% | #883 of 2,229 |
| 6Hampden County, MA | 53 | 493 | 26.7 | 150 | +0.2% | #928 of 2,229 |
| 7Middlesex County, MA | 52 | 2,533 | 39.9 | 130 | +2.8% | #997 of 2,229 |
| 8Essex County, MA | 52 | 1,141 | 36.4 | 128 | +2.3% | #999 of 2,229 |
| 9Berkshire County, MA | 51 | 157 | 27.3 | 152 | −1.2% | #1,039 of 2,229 |
| 10Norfolk County, MA | 45 | 1,304 | 46.0 | 113 | +2.2% | #1,353 of 2,229 |
Other business types in Worcester County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in Worcester County, MA?
As of September 2026, map listings count 924 real estate businesses in Worcester County. 50 of them (5%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 470 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 6.1% from 2019. Official counts list 3,498 one-person businesses without payroll.
How much do households in Worcester County, MA spend on rent and homeowner costs?
About $6.6B a year, or $19,573 per household. That is 17% above the U.S. average (an index of 117, where 100 is the U.S. average). For the 924 real estate businesses on map listings, housing spending per office is 64% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in. It is estimated from the incomes of the 335,826 households in Worcester County and national spending patterns by income.
How does Worcester County, MA compare with the U.S. for real estate businesses?
Worcester County has 27.5 real estate businesses per 10,000 households, 29% below the U.S. rate of 38.5. The index of housing spending per office is 164, where 100 is the U.S. At the U.S. ratio of real estate businesses to household spending, Worcester County would have about 1,517, against 924 on map listings. There is one business with payroll in the industry for every 715 households, against one for every 414 across the U.S. The official count rose 6.1% from 2019 to 2023, against +15.8% for the U.S.
How fast is Worcester County, MA growing?
Population estimates put Worcester County at 888,502 people in 2025, up 3.7% since 2020, faster than the U.S. (+3.1%). It has 335,826 households. Median household income in Worcester County is $95,939, 19% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Worcester County scores 63 for real estate businesses (upper middle), #469 of 2,229 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Worcester County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in Worcester County
Screening a site or an acquisition in Worcester County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Worcester County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.