Groundwork

Health care · County · Wisconsin

Primary care and pediatric clinics in Vilas County, WI

How Vilas County, WI compares with other counties and the U.S. for primary care and pediatric clinics: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 73 out of 100: Upper middle

Ranked #194 of 1,656 scored counties
#17 of 37 scored counties in Wisconsin

Listings
5
0 chain locations (0%)
Official establishments
11
Businesses with payroll, 2023
Household spending a year
$14.9M
On medical and dental services · $1,333 a household
Spending per listing
$3M
67% above the U.S.
Listings per 10k households
4.5
37% below the U.S.
Population, 2025
23,761
+2.9% since 2020

See the primary care and pediatric clinics around any address in Vilas County

The site report maps the primary care and pediatric clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Vilas County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Vilas County spend about $14.9M a year on medical and dental services, or $1,333 per household, 3% above the U.S. average. That is about $3M of household spending for each clinic on map listings, 67% above the U.S. figure of $1.8M. The spending figure covers all medical and dental services, not only primary care and pediatric clinics.

Vilas County has 5 primary care and pediatric clinics on map listings as of September 2026. None of them are chain locations, against 9% across the U.S. Per 10,000 households, that is 4.5, 37% below the U.S. rate of 7.2.

In 2023, official counts showed 11 businesses with payroll in Vilas County classed as offices of physicians. That is one for every 1,013 households, against one for every 593 across the U.S. Official counts list 3 one-person businesses without payroll.

Population estimates put the population change in Vilas County from 2020 to 2025 at +2.9%, in step with the U.S. (+3.1%). Vilas County scores 73 (upper middle) on the Groundwork market score for primary care and pediatric clinics, ranking #194 of 1,656 scored counties and #17 of 37 scored counties in Wisconsin. That puts it in the top quarter of counties.

How Vilas County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the primary care and pediatric clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Primary care and pediatrics in Vilas County, WI compared with Wisconsin and the U.S.
MeasureVilas CountyWisconsinU.S.
Listings per 10k households4.55.07.2
Spending per listing$3M$2.8M$1.8M
Households per official establishment1,013768593
Official establishment growth, 2019–2023n/a+26.6%−2.2%
Population growth, 2020–2025+2.9%+1.3%+3.1%
Spending per household on medical and dental services$1,333$1,435$1,288
Median household income$68,431$77,485$80,734
Groundwork market score7372

Official counts and lending

Businesses

Official establishments, 2019 to 2023
14 → 11
Employees, 2023
47
Annual payroll, 2023
$4.8M
One-person businesses, 2023
3Businesses with no payroll
Map listings, September 2026
50 chain locations
Listings at the U.S. rate for this spending
8The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as offices of physicians in Vilas County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Vilas County

Population, 2025 estimate
23,761+2.9% since 2020
Households
11,147
Median age
53.2
Homes lived in by their owners
84%
Vehicles per household
1.9
Land area
858 sq. mi.
People per square mile
28
Median household income
$68,431+45.4% vs. 2015–2019, before inflation
Average household income
$88,583
Median home value
$300,000
Jobs located here
7,876
Daytime population
22,608Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Vilas County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the primary care and pediatric clinics on map listings by name and distance.

Or open the report at the center of Vilas County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Primary care and pediatrics across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for primary care and pediatric clinics, numbered among those based in Wisconsin, with Vilas County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for primary care and pediatric clinics by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1St. Croix County, WI91133.5$4.7M+4.7%#9 of 1,656
2Polk County, WI8652.6$5.5M+1.7%#27 of 1,656
3Rock County, WI85101.5$9.3M+1.7%#32 of 1,656
4Calumet County, WI8262.8$5.4M+2.9%#65 of 1,656
5Columbia County, WI8152.1$7.1M−0.7%#73 of 1,656
6Jefferson County, WI8182.3$6.3M+0.3%#74 of 1,656
7La Crosse County, WI81203.9$3.6M+0.3%#80 of 1,656
8Dane County, WI811716.8$2.3M+4.9%#87 of 1,656
9Sauk County, WI8093.2$4.4M+1.3%#89 of 1,656
10Washington County, WI79193.3$4.7M+1.8%#96 of 1,656
17Vilas County, WI7354.5$3M+2.9%#194 of 1,656

Other business types in Vilas County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many primary care and pediatric clinics are in Vilas County, WI?

Map listings as of September 2026 show 5 primary care and pediatric clinics in Vilas County. None of them are chain locations. The listings count primary care, family medicine and pediatric clinics. Official counts show 11 businesses with payroll classed as offices of physicians in 2023. Official counts also show 3 one-person businesses without payroll.

How much do households in Vilas County, WI spend on medical and dental services?

About $14.9M a year, or $1,333 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 5 primary care and pediatric clinics on map listings, it comes to $3M per clinic. That spending covers all medical and dental services, which primary care and pediatric clinics share with other businesses in the trade. It is estimated from the incomes of the 11,147 households in Vilas County and national spending patterns by income.

How does Vilas County, WI compare with the U.S. for primary care and pediatric clinics?

Vilas County has 4.5 primary care and pediatric clinics per 10,000 households, 37% below the U.S. rate of 7.2. Spending per clinic is $3M, 67% above the U.S. figure of $1.8M. At the U.S. ratio of primary care and pediatric clinics to household spending, Vilas County would have about 8, against 5 on map listings. There is one business with payroll in the industry for every 1,013 households, against one for every 593 across the U.S.

How fast is Vilas County, WI growing?

Population estimates put Vilas County at 23,761 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 11,147 households. Median household income in Vilas County is $68,431, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 45.4%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Vilas County scores 73 for primary care and pediatric clinics (upper middle), #194 of 1,656 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Vilas County. It maps the primary care and pediatric clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for primary care and pediatric clinics · All 56 business types in Vilas County

Screening a site or an acquisition in Vilas County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Vilas County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.