Pets · County · Wisconsin
Veterinarians in Vilas County, WI
Competitor counts, household spending and official business counts for veterinarians in Vilas County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 26 out of 100: Lower middle
Ranked #1,297 of 1,485 scored counties
#43 of 50 scored counties in Wisconsin
- Listings
- 7
- 0 chain locations (0%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $8.7M
- On pets · $778 a household
- Spending per listing
- $1.2M
- 54% below the U.S.
- Listings per 10k households
- 6.3
- 91% above the U.S.
- Population, 2025
- 23,761
- +2.9% since 2020
See the veterinarians around any address in Vilas County
The site report maps the veterinarians on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Vilas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For veterinarians, Vilas County has a Groundwork market score of 26 (lower middle): #1,297 of 1,485 scored counties and #43 of 50 scored counties in Wisconsin. That puts it in the bottom quarter of counties.
Household spending on pets in Vilas County comes to about $8.7M a year: $778 per household, 14% below the U.S. average. That is about $1.2M of household spending for each clinic on map listings, 54% below the U.S. figure of $2.7M. The spending figure covers all pets, not only veterinarians.
There are 7 veterinarians on map listings in Vilas County as of September 2026. None of them are chain locations, against 19% across the U.S. That comes to 6.3 for every 10,000 households, 91% above the U.S. rate of 3.3.
Official counts show 5 businesses with payroll classed as veterinary services in Vilas County in 2023. That is one for every 2,229 households, against one for every 3,767 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $1.3M has gone to businesses classed as veterinary services in Vilas County. Population estimates put the population change in Vilas County from 2020 to 2025 at +2.9%, in step with the U.S. (+3.1%).
How Vilas County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all pets by the veterinarians counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Vilas County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.3 | 3.5 | 3.3 |
| Spending per listing | $1.2M | $2.4M | $2.7M |
| Households per official establishment | 2,229 | 3,532 | 3,767 |
| Official establishment growth, 2019–2023 | n/a | +2.0% | +6.8% |
| Population growth, 2020–2025 | +2.9% | +1.3% | +3.1% |
| Spending per household on pets | $778 | $861 | $909 |
| Median household income | $68,431 | $77,485 | $80,734 |
| Groundwork market score | 26 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 5
- Employees, 2023
- 34
- Annual payroll, 2023
- $1.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 70 chain locations
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $1.3M
SBA-backed loans to businesses classed as veterinary services in Vilas County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Vilas County
- Population, 2025 estimate
- 23,761+2.9% since 2020
- Households
- 11,147
- Median age
- 53.2
- Homes lived in by their owners
- 84%
- Vehicles per household
- 1.9
- Land area
- 858 sq. mi.
- People per square mile
- 28
- Median household income
- $68,431+45.4% vs. 2015–2019, before inflation
- Average household income
- $88,583
- Median home value
- $300,000
- Jobs located here
- 7,876
- Daytime population
- 22,608Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Vilas County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the veterinarians on map listings by name and distance.
Or open the report at the center of Vilas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardVeterinarians across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for veterinarians, numbered among those based in Wisconsin, with Vilas County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Portage County, WI | 76 | 7 | 2.4 | $3.5M | +2.2% | #144 of 1,485 |
| 2Washington County, WI | 76 | 17 | 3.0 | $3.2M | +1.8% | #148 of 1,485 |
| 3Kenosha County, WI | 75 | 14 | 2.0 | $4.4M | −0.4% | #171 of 1,485 |
| 4Calumet County, WI | 75 | 6 | 2.8 | $3.3M | +2.9% | #180 of 1,485 |
| 5Winnebago County, WI | 73 | 16 | 2.2 | $3.8M | +1.4% | #209 of 1,485 |
| 6Eau Claire County, WI | 73 | 11 | 2.5 | $3.4M | +3.0% | #211 of 1,485 |
| 7Sheboygan County, WI | 72 | 11 | 2.2 | $3.7M | 0.0% | #229 of 1,485 |
| 8Outagamie County, WI | 71 | 26 | 3.3 | $2.7M | +2.6% | #265 of 1,485 |
| 9La Crosse County, WI | 70 | 12 | 2.3 | $3.6M | +0.3% | #278 of 1,485 |
| 10Waukesha County, WI | 68 | 62 | 3.7 | $2.9M | +2.4% | #321 of 1,485 |
| 43Vilas County, WI | 26 | 7 | 6.3 | $1.2M | +2.9% | #1,297 of 1,485 |
Other business types in Vilas County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses50
- Veterinarians26
- Pet grooming and boarding
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many veterinarians are in Vilas County, WI?
As of September 2026, map listings count 7 veterinarians in Vilas County. None of them are chain locations. The listings count veterinary clinics and animal hospitals. Official counts show 5 businesses with payroll classed as veterinary services in 2023.
How much do households in Vilas County, WI spend on pets?
About $8.7M a year, or $778 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 7 veterinarians on map listings, it comes to $1.2M per clinic. That spending covers all pets, which veterinarians share with other businesses in the trade. It is estimated from the incomes of the 11,147 households in Vilas County and national spending patterns by income.
How does Vilas County, WI compare with the U.S. for veterinarians?
Vilas County has 6.3 veterinarians per 10,000 households, 91% above the U.S. rate of 3.3. Spending per clinic is $1.2M, 54% below the U.S. figure of $2.7M. At the U.S. ratio of veterinarians to household spending, Vilas County would have about 3, against 7 on map listings. There is one business with payroll in the industry for every 2,229 households, against one for every 3,767 across the U.S.
How fast is Vilas County, WI growing?
Population estimates put Vilas County at 23,761 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 11,147 households. Median household income in Vilas County is $68,431, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 45.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Vilas County scores 26 for veterinarians (lower middle), #1,297 of 1,485 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Vilas County. It maps the veterinarians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for veterinarians · All 56 business types in Vilas County
Screening a site or an acquisition in Vilas County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Vilas County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.